SEO? What’s that? SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and …
“We don’t need a website, we rely entirely on word-of-mouth referrals.” “We don’t need SEO, we get all our referrals from word-of-mouth.” “Social media isn’t for us, people hear about us via word-of-mouth.” “Why pay for ads when our customers advertise for us for free?” I’m going to start out by saying this: word-of-mouth can …
Word-of-Mouth Marketing Can Be Your Greatest Asset Read More »
SEO, or Search Engine Optimization, simply put, is optimizing a website for search engines. Yes, I know, that definition is completely unhelpful and obvious. So I’ll try again. SEO is done to increase the amount of organic high quality traffic to your website. As you can see there are a few factors working together here: …
A few weeks ago I wrote about Spruce Grove (the city that is not Poplar Grove), so this week’s blog is about our neighbours to the west: Stony Plain. We have some more clients that we love out there. Panda Rose doesn’t live in Stony Plain, but it’s like we almost do because it’s so …
Stony Plain: The Plain of Stones or Stoney People or Both Read More »
Getting Started You’ve started your company, and now you want to grow it into a larger business. But the path forward is not always clear. How do you take your business to the next level? How do you stand out in your market, and make sure you’re not lost in the shuffle? For many small …
Brand Awareness and Brand Availability For the Modern Business Read More »
Hey! Did you know that Panda Rose LOVES working within our local community? Even better, we happen to love the business that we work with in our community. So we have a great thing going here. Today I want to talk about the small city where we’re located, Spruce Grove. What’s the deal with Spruce …
Spruce Grove: the city that is not Poplar Grove, and also, some of our clients Read More »
Local search engine optimization is the foundation of digital marketing. Kelly and Deborah discuss its importance for businesses. They also address how it can help them attract relevant traffic to their site.
One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow. Or in the words of the great John Cleese, “The scransoms above your head are now ready …
Search Engine Optimization is hard. Reaching SEO success is even harder. Between balancing optimizing your results right now while preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it. How they keep pace in an ever-shifting world? I know that I do. That’s why it’s always good to …
7 Tips for SEO Success from Marketing Professionals (and Douglas Adams) Read More »
Job Application Tips So you’re looking for a new job and are looking for job application tips. Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out …
Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches. Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t …
Setting Up Google My Business And Why It’s Important Read More »
Everyone wants to be seen and heard, but when everyone wants to be seen that means almost no one is. In case you got lost at the title, I’ll briefly explain what exactly SEO is. SEO stands for Search Engine Optimization which is the process of getting more quantity and quality traffic to your website …
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