Marketing

Bamboo blast, Laberge Engraving, Pauline smiling while standing behind a counter

Bamboo Blast: Laberge Engraving & Gifts

A few of us at Panda Rose have started going around to local businesses in the community and interviewing them. We’re keeping the interviews short and sweet and calling them “Bamboo Blasts”, then posting them to all of our social media to share about them to the whole community. We want to help boost local …

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the importance of search engine optimization, seo process

What is Search Engine Optimization?

SEO, or Search Engine Optimization, simply put, is optimizing a website for search engines. Yes, I know, that definition is completely unhelpful and obvious. So I’ll try again. SEO is done to increase the amount of organic high quality traffic to your website. As you can see there are a few factors working together here: …

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Stony Plain: The Plain of Stones or Stoney People or Both

A few weeks ago I wrote about Spruce Grove (the city that is not Poplar Grove), so this week’s blog is about our neighbours to the west: Stony Plain. We have some more clients that we love out there. Panda Rose doesn’t live in Stony Plain, but it’s like we almost do because it’s so …

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grain elevator

Spruce Grove: the city that is not Poplar Grove, and also, some of our clients

Hey! Did you know that Panda Rose LOVES working within our local community? Even better, we happen to love the business that we work with in our community. So we have a great thing going here. Today I want to talk about the small city where we’re located, Spruce Grove. What’s the deal with Spruce …

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The Best Social Media Platforms for your Business

The Best Social Media Platforms For Your Business

Most people have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels …

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A Digital Marketing Dictionary

A Digital Marketing Dictionary

One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow. Or in the words of the great John Cleese, “The scransoms above your head are now ready …

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Is your Social Media Manager Doing these 8 things?

Is Your Social Media Manager Doing These 8 Things?

‘So you’ve hired a social media manager to handle your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should do …

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7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

Search Engine Optimization is hard. Reaching SEO success is even harder. Between balancing optimizing your results right now while preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it. How they keep pace in an ever-shifting world?  I know that I do.  That’s why it’s always good to …

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setting up google my business and why it's important; macbook on a desk with a toy cannon, bottle, notebook

Setting Up Google My Business And Why It’s Important

Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches. Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t …

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Why Client Relationships Are Important For Your Business

Have you ever bought from a business knowing full well that you could go somewhere else and get a better price? Some people have, but why? Maybe it’s that they’re closer to your business, or the quality of the product, but the main reason people keep coming back is because of the relationship you have …

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6 Tips To Increase Your Social Media Engagement

Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account. Post consistently Its difficult for …

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