“We don’t need a website, we rely entirely on word-of-mouth referrals.” “We don’t need SEO, we get all our referrals from word-of-mouth.” “Social media isn’t for us, people hear about us via word-of-mouth.” “Why pay for ads when our customers advertise for us for free?” I’m going to start out by saying this: word-of-mouth can …
Word-of-Mouth Marketing Can Be Your Greatest Asset Read More »
A few of us at Panda Rose have started going around to local businesses in the community and interviewing them. We’re keeping the interviews short and sweet and calling them “Bamboo Blasts”, then posting them to all of our social media to share about them to the whole community. We want to help boost local …
SEO, or Search Engine Optimization, simply put, is optimizing a website for search engines. Yes, I know, that definition is completely unhelpful and obvious. So I’ll try again. SEO is done to increase the amount of organic high quality traffic to your website. As you can see there are a few factors working together here: …
A few weeks ago I wrote about Spruce Grove (the city that is not Poplar Grove), so this week’s blog is about our neighbours to the west: Stony Plain. We have some more clients that we love out there. Panda Rose doesn’t live in Stony Plain, but it’s like we almost do because it’s so …
Stony Plain: The Plain of Stones or Stoney People or Both Read More »
Hey! Did you know that Panda Rose LOVES working within our local community? Even better, we happen to love the business that we work with in our community. So we have a great thing going here. Today I want to talk about the small city where we’re located, Spruce Grove. What’s the deal with Spruce …
Spruce Grove: the city that is not Poplar Grove, and also, some of our clients Read More »
Most people have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels …
The Best Social Media Platforms For Your Business Read More »
Local search engine optimization is the foundation of digital marketing. Kelly and Deborah discuss its importance for businesses. They also address how it can help them attract relevant traffic to their site.
One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow. Or in the words of the great John Cleese, “The scransoms above your head are now ready …
‘So you’ve hired a social media manager to handle your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should do …
Is Your Social Media Manager Doing These 8 Things? Read More »
Search Engine Optimization is hard. Reaching SEO success is even harder. Between balancing optimizing your results right now while preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it. How they keep pace in an ever-shifting world? I know that I do. That’s why it’s always good to …
7 Tips for SEO Success from Marketing Professionals (and Douglas Adams) Read More »
Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches. Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t …
Setting Up Google My Business And Why It’s Important Read More »
Have you ever bought from a business knowing full well that you could go somewhere else and get a better price? Some people have, but why? Maybe it’s that they’re closer to your business, or the quality of the product, but the main reason people keep coming back is because of the relationship you have …
Why Client Relationships Are Important For Your Business Read More »
