MarketingProgrammingSEOSocial MediaTechnologyWeb Development

Panda Rose

Panda Rose Consulting Studios Inc is expanding and we have opened a second office in St. Albert

Panda Rose has recently celebrated 10 years in business and have also decided to expand! Our new office in St. Albert is located at 13 Mission Ave, right off downtown! We can be found downstairs in suite 1140. Come by and say Hi!

Panda Rose St Albert

We have been member of the St. Albert Chamber for a while, always with the intention of expanding into St. Albert and are continuing to support the local Chamber and it’s businesses by being members and even sponsoring the next Business Luncheon on June 12th!

Join us June 12th for the Kick Off To Summer Business @ Lunch by grabbing your tickets HERE

Location:
840 St. Albert Trail #105
St. Albert, AB
Date/Time Information:
11:30 am – Reception
11:45 am – Commencement of Meeting and Lunch
1:30 pm – Scheduled End Time
Fees/Admission:
Members $40
Non-Members $50

 

BloggingEducationMarketingProductivitySEOSocial MediaTechnologyUncategorized

pinterest

Pinterest: An app where women find recipes and DIY projects, right?

recipes

Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?

 

Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

traffic

1. Pinterest Drives Heavy Traffic 

Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.

watch

2. Longer Post Exposure

The average lifespan of a Pinterest post is three and half months,  that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.

3. Excellent SEO Strategy

Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant.When a google search is made with that keyword, your pins will show up.

4. Free Marketing From Your Fans

The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.

share

5. Engage Easier With Customers

Even though Pinterest is smaller than Facebook, Twitter and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.

 

We’d love to hear your Pinterest strategies. Leave us a comment below!

 

Uncategorized

Hi hand

Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you!

Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain.

We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development, mobile app development, virtual reality, and software development for your business. It’s your technology, and our geeks!

Geek /ɡēk/: Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.

ChrisGerardJosh B.

That’s us! We are your Chief Technology Officer, or as we like to say CTO.

Meet Chris, (left) Gerard, (middle) and Josh (right). These three awesome guys handle either website development or mobile app development.

That means they are the guys who fix bugs on mobile apps or maintain the back end of your website. The difference between a web developed and designer is a designer maintains the aesthetics portion and usability, while a developer takes a website and makes it functional. The same idea applies for app development. They maintain the functionality of the app and correct any bugs that arise.

Everyone at Panda Rose is extremely talented, we truly have an amazing team. Catch our Social Media to see more team members featured! We are excited to see Panda Rose growing, and to be able to work with so many amazing team members and clients.

 

Interested in seeing what we can do for your business? Send us an email. We are looking forward to working with you!

 

 

 

Uncategorized

We believe every business needs a mobile app in 2019. The number of users downloading apps is rapidly increasing and it’s not stopping anytime soon! We break down some reasons why your business needs an app, yes that’s right (even) YOURS!

Dog Walker

Sales Growth

Is your business selling something or offering a service to the public? Of course! A mobile app keeps users updated by directly sending them push notifications about new offers and promotions. Mobile payments are being used more frequently because of just how easy it is. Setting up mobile payments within your app offers customers another chance to buy from you and making it easy so they’ll want to come back again and again! Win!

iphone

 Audience Building

Once you download a shopping or service app, do you go back into your search engine and insert the web address every time you want to contact or buy from them? Of course not, that’s why you have the app. Users are more likely to click into your app when its right at their finger tips, that is the day and age after all. So it makes sense to set up an app where customers can easily contact you and search things within your app.

Dinner Table

Loyalty Growth

Asking customers to pay for a food order, movie tickets or a dinner table is asking them for loyalty and when its easy, they want to give it you. Keeping customers coming back is key to any business. You want customers to like the products or services you offer and refer your business to other people.

 

Mobile apps are generating business in so many new ways, the benefits are almost endless! Be sure to contact us at [email protected] with any questions about getting an app set up for you today!

 

BloggingMarketingSocial Media

social media management tips

A few months back we had a local business friend inquire about growing her Instagram. This business owner is well known in the local community and even award winning in her industry. She sent me a message along the lines of “Any suggestions what I am doing wrong here? I can’t seem to grow my following on Instagram even though I have these awards and am known in the community.”

This is something I hear often. “Why can’t I seem to grow my online following?”

But before I get into the tips for how to grow your Instagram, let’s first take a look at what your goals are. When I sit down with a new or potential social media management client, I always ask what the goals are for the social media. Is the goal for more sales online? Is the goal for brand awareness? Do you have a specific followers count number in mind?  Who is your customer you are speaking to online?

Armed with some of these answers we can create a game plan.

Personalize your brand

People are not inclined to follow accounts and companies that are all about the sales push. If you can connect with the people following your account through your personalization ,they are far more likely to follow AND to engage with you online.

A couple examples of personalizing your brand could be featuring people who work for your company. Share information about your staff, their interests and their jobs/experiences. At Panda Rose we do a weekly Feature Friday of one of our staff members and they are always a big hit. People like to know who is behind the work.

If you are a single person show or really small operation, you can offer some insight into your life. What do you like to do with some of your spare time outside of the office/work site? Do you have a family? Are you a foodie? Getting a bit more personal helps people connect with you and feel as if they are not always being sold on something.

social media management tips

Have clean/clear pictures

The occasional quote or meme can be fun, but too much of a good thing is well…. too much. Keep the photos you are uploading clean and clear. This doesn’t mean they have to all be done by a professional, but avoid posting pictures that are blurry, too dark and/or poor quality.  You can take fun courses online about photography if you really are wanting to get into it, but honestly there are a lot of bloggers and Instagrammers online that also use their phones for snapping pictures.

BE SOCIAL

I can’t stress this one enough. It’s called social media, not “put pictures up and don’t talk to anyone to get famous media”. Some quick tips for engaging online with others:

  1. Comment on other peoples photos that you follow and that follow you. Talk to the people who are already enagaging with you! This helps build a community around your page/brand.
  2. Search hashtags that are relevant to your industry/business. Are you a wedding cake baker in Edmonton? Search for #yegweddings and find and follow other industry people or couples getting married. Engage with them and be seen, but again also creating that community.
  3. Ask questions on your posts/stories. When you ask questions, people love to give you their opinions. They want to share in their experience with you and give suggestions and tips of their own. This helps with community building, relationship building, shows you are listening and at the same time gives you an in depth insight into your customer. What do they like? What do they want? What are their interests?

 

Make sure you connect with Panda Rose Consulting Studios Inc on Instagram! 

Panda Rose

CareersSEOTechnologyUncategorizedWeb Development

summer web developer

Panda Rose Consulting Studios Inc. develops software, builds websites, manages client SEO and social media and offers advanced technical consulting services in Canada and around the world. We have been helping businesses use their technology more effectively since 2010. We have a wide range of corporate, SMB and personal clients in many industries including government, financial, startups, marketing, and education. Panda Rose puts a high priority on our specific client’s needs, their security and privacy, and a design that looks and feels the best for them.

We are looking specifically for a student to fill the position of Junior Web Developer for the summer from June 1st to August 17th. We are hiring a student as part of the Government of Alberta STEP program.

We are looking for a Junior Web Developer to assist our Web Developer with assisting in web development projects including designing and implementing new features and functionality to both back-end and front-end development.

Experience with PHP, HTML, CSS, and WordPress considered an asset.

Flexible working hours put to 30 hours per week.

Please provide any samples of work, if available.





Include a cover letter

Attach your resumé

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

Panda Rose technical solutions solved

MarketingSEOSocial Media

Edmonton SEO

Is your company being seen online? Hello? Are You There?

SEO

“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

Company SEO

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MarketingSEOSocial MediaTechnology

Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

SEo       

Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

Panda Rose SEO

MarketingSEOSocial MediaTechnologyWeb Development

You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

Panda Rose SEO

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose