Search Engine Optimization
What is it? And why do you want it?
Business has changed so much from the traditional model of working with consumers in store fronts from even just 30 years ago. The business world has moved online and it’s not going anywhere anytime soon.
Have you ever been in discussion with someone about a topic, or curious about something and the first thing you do is “Google it”? We use search engines all the time to find answers to our burning questions, source out products and find local businesses.
Search engine optimization is about putting your businesses webpage at the front of the line. (Well okay actually the top of the page). Creating content relevant to your business and posting about it regularly helps improve your visibility to potential clients and customers. The more content you have on the world wide web relevant to your business, the more search engines think you are relevant to what people are looking for. This puts you closer to the top of the page.
The best part about using SEO strategies is that people are ALREADY looking for you business and content. People have burning questions, are looking to source products or find your business already. That is why they have “googled it”. Putting your content at the front of their views makes them more likely to reach out to you as a customer or client.
How can I improve my SEO?
SEO can be complex and that’s why at Panda Rose we offer SEO services for clients. But some simple tips for improving your SEO are:
- Write blog posts on your webpage. This helps search engines see your content is relatable to a search.
- Update your content on a regular or semi regular basis. Search engines are always trying to find the most up-to-date information.
- Share your content on your social media channels. The more directions people are coming from to your webpage, the more relevant it looks.
- You can also check out this more in depth blog post of SEO Practices in 2018: The Do’s and Dont’s.