ProductivitySocial MediaTechnology

Here are some of our favourite gadgets for your phone. Some keep you efficient, some keep you working late, some are juts plain fun.

 

iWalk Portable Charger 

Being out for meetings all day long or at events can drain your battery and finding a plug in, isn’t always an option. We love portable chargers. These iWalk ones are about the “size of lipstick” so easily fit into pockets and bags and you can put on your phone anywhere to give it an extra boost of life.

 

 

 

 

 

 

 

 

 

SD Card Reader

I personally use one of these a lot for SD cards from my professional camera. It’s nice to be able to snap some shots on my high quality camera and then upload them directly to my phone for Instagram photos. This card reader in particular is neat because it has others options like getting data from USB cards too.

Phone Camera Attachments

Phones cameras are getting better and better but they are also still limited. There are so many options out there, but we are checking out this kit with a bunch of different lenses. Maybe a review coming soon on it?

 

 

Phone Light Ring

Yes, these are used a lot for selfies, but even if you aren’t into selfies that much they are great for illuminating people in dark places for photos of them. And the cool remote that this one comes with allows you to get in the picture with them sometimes!

 

 

 

BloggingMarketingSocial Media

social media management tips

A few months back we had a local business friend inquire about growing her Instagram. This business owner is well known in the local community and even award winning in her industry. She sent me a message along the lines of “Any suggestions what I am doing wrong here? I can’t seem to grow my following on Instagram even though I have these awards and am known in the community.”

This is something I hear often. “Why can’t I seem to grow my online following?”

But before I get into the tips for how to grow your Instagram, let’s first take a look at what your goals are. When I sit down with a new or potential social media management client, I always ask what the goals are for the social media. Is the goal for more sales online? Is the goal for brand awareness? Do you have a specific followers count number in mind?  Who is your customer you are speaking to online?

Armed with some of these answers we can create a game plan.

Personalize your brand

People are not inclined to follow accounts and companies that are all about the sales push. If you can connect with the people following your account through your personalization ,they are far more likely to follow AND to engage with you online.

A couple examples of personalizing your brand could be featuring people who work for your company. Share information about your staff, their interests and their jobs/experiences. At Panda Rose we do a weekly Feature Friday of one of our staff members and they are always a big hit. People like to know who is behind the work.

If you are a single person show or really small operation, you can offer some insight into your life. What do you like to do with some of your spare time outside of the office/work site? Do you have a family? Are you a foodie? Getting a bit more personal helps people connect with you and feel as if they are not always being sold on something.

social media management tips

Have clean/clear pictures

The occasional quote or meme can be fun, but too much of a good thing is well…. too much. Keep the photos you are uploading clean and clear. This doesn’t mean they have to all be done by a professional, but avoid posting pictures that are blurry, too dark and/or poor quality.  You can take fun courses online about photography if you really are wanting to get into it, but honestly there are a lot of bloggers and Instagrammers online that also use their phones for snapping pictures.

BE SOCIAL

I can’t stress this one enough. It’s called social media, not “put pictures up and don’t talk to anyone to get famous media”. Some quick tips for engaging online with others:

  1. Comment on other peoples photos that you follow and that follow you. Talk to the people who are already enagaging with you! This helps build a community around your page/brand.
  2. Search hashtags that are relevant to your industry/business. Are you a wedding cake baker in Edmonton? Search for #yegweddings and find and follow other industry people or couples getting married. Engage with them and be seen, but again also creating that community.
  3. Ask questions on your posts/stories. When you ask questions, people love to give you their opinions. They want to share in their experience with you and give suggestions and tips of their own. This helps with community building, relationship building, shows you are listening and at the same time gives you an in depth insight into your customer. What do they like? What do they want? What are their interests?

 

Make sure you connect with Panda Rose Consulting Studios Inc on Instagram! 

Panda Rose

MarketingSocial MediaUncategorized

3 Reasons People Follow Your Social MEdia

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to follow a social media account.

Entertainment

People are seeking to be entertained. Whether you sell flooring, are wanting to become an influencer or selling homes, people are seeking the entertainment factor. People might not be interested in buying a home currently, but are more likely to follow a realtor’s account if they have an entertaining factor. A great local example of this is Tammy Colbow. She offers these fun and entertaining videos weekly to engage her followers. Gives them a reason to follow along and visit often. I often see her posts on Facebook and LinkedIn and I find myself stopping and watching without even thinking!

So entertain your audience. Find a way that feels most authentic to you and your company/brand and run with it. Maybe that means a weekly information video or memes (not too many!) or anything that resonates with your clientele. Maybe your clients are moms and you share interesting parenting articles with them.

 

Education

Think about some of the bloggers you may follow. Why do you follow them? Maybe it’s a food blogger sharing recipes you love or a fashion blogger showing you the latest trends? We are acquiring knowledge from these people. Knowledge about parenting, fashion , fitness, technology, business or otherwise. They know something about an interest we have and are following them to learn more.

A great example of this is Tony Robbins. He has 3.6 million people following him on Instagram. I don’t know the reason for everyone following him but I know a lot of people follow him to learn. They are following him to learn about business or personal development and love all the information he gives them.

 

Community

No matter if it’s online or in person, people are naturally designed to seek community. We want to be able to connect with other people, ideally like ourselves. Sometimes we find ourselves scrolling when we are waiting in lines or hanging out at home and we stop when we find ourselves looking at something we connect with. Or if you are apart of a Facebook group for example, you might find yourself regularly in there chatting it up with other people you “know”. Facebook’s algorithm shows the groups you are most active in and pages you converse with the most, because it shows you as part of the community.

Apply this to your own business social media strategies, but in a way that is true and organic to you and your brand, just like above for education. Think about your consumer and who they are. Aside from your company, what else might they be interested in? Connect with them on this level and ask them questions! This helps build the community, showing you care about them, but doubles as valuable customer data, so you can bring them the very best you have to offer that relates to them.

 

Ideally you will have a blend off all three of these things for a really solid account, but try to keep two in mind as you are posting. What value are you adding to your followers/potential clients.

 

Come check out all the entertaining, educational and community things we are doing at Panda Rose!

Panda Rose Instagram Panda Rose Facebook Panda Rose Twitter Panda Rose Linked In Panda Rose Alignable

 

HolidaysSocial MediaUncategorized

Panda Rose Local Love

It’s Valentine’s Day this week (Thursday the 14th in case anyone needs a reminder!) and we wanted to share a little bit of local love on the blog today. Some of the staff members shared some local places to eat and grab coffee they LOVE! Grab a friend, your love or take yourself out on a date to one of these lovely places. You won’t be dissapointed!

Local Love Edmonton
Photo from The Workshop Eatery
Local Love Edmonton
Photo from Otto Food & Drink
Local Edmonton Love
Photo from Love Pizza

 

Where are some of your favourite locally owned places that you love to grab a bite or some coffee?

Panda Rose SEO

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

Panda Rose technical solutions solved

MarketingSEOSocial Media

Edmonton SEO

Is your company being seen online? Hello? Are You There?

SEO

“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

Company SEO

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MarketingSEOSocial MediaTechnology

Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

SEo       

Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

Panda Rose SEO

MarketingSEOSocial MediaTechnologyWeb Development

You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

Panda Rose SEO

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

SEOSocial Media

Search Engine Optimization

What is it? And why do you want it?

Business has changed so much from the traditional model of working with consumers in store fronts from even just 30 years ago. The business world has moved online and it’s not going anywhere anytime soon.

Have you ever been in discussion with someone about a topic, or curious about something and the first thing you do is “Google it”? We use search engines all the time to find answers to our burning questions, source out products and find local businesses.

Search engine optimization is about putting your businesses webpage at the front of the line. (Well okay actually the top of the page). Creating content relevant to your business and posting about it regularly helps improve your visibility to potential clients and customers. The more content you have on the world wide web relevant to your business, the more search engines think you are relevant to what people are looking for. This puts you closer to the top of the page.

The best part about using SEO strategies is that people are ALREADY looking for you business and content. People have burning questions, are looking to source products or find your business already. That is why they have “googled it”. Putting your content at the front of their views makes them more likely to reach out to you as a customer or client.

How can I improve my SEO?

SEO can be complex and that’s why at Panda Rose we offer SEO services for clients. But some simple tips for improving your SEO are:

  • Write blog posts on your webpage. This helps search engines see your content is relatable to a search.
  • Update your content on a regular or semi regular basis. Search engines are always trying to find the most up-to-date information.
  • Share your content on your social media channels. The more directions people are coming from to your webpage, the more relevant it looks.
  • You can also check out this more in depth blog post of SEO Practices in 2018: The Do’s and Dont’s.

If you want Panda Rose to help your small business get noticed online with our SEO services send us an email. SEO clients of 6 months or more also get free web hosting. 

Panda Rose

MarketingMobile AppsSEOSocial Media

Panda Rose Instagram

Instagram is a great platform for business to show off their entertaining and creative side. It is easy to use, easily accessed and fun to work with.

Unfortunately, I often find businesses treating their Instagram business profile like their website or worse, like a scrapbook. I’ll tell you why that is hurting their business.  

Like I said before, Instagram is for creativity and fun. When a business has a difficult time portraying those aspects of themselves it can turn people off to being their customer. Businesses do this in a couple different ways, let’s take a look and explore the fixes. 

Posting Unrelated Photos

This is an issue for the sake of professionalism. When I decide I want to follow a business on Instagram, it is for one of two reasons. 1) I want to see more posts from them. They posted an eye catching photo and I want to see posts similar to that one more often. Or 2) I have used their service or bought a product from them and wish to find out more about the company and support them.

When a business I decided to follow starts posting unrelated pictures, I lose interest quickly and I will normally unfollow.

But there is a right way to post “unrelated photos.” This is because they are not completely unrelated. A safe and fun way to do this is through Instagram stories. These are an easy way to show your followers a more relaxed or goofy side of you. Posting pictures of your children, snowfall, shenanigans in the office and dessert or any other random noteworthy picture goes in the 24 hour lasting Instagram stories. These personal pictures keep you real.

The point of bringing this up is a reminder to be a self aware business. Are you posting something that will intrigue your followers? How are you hoping people will react or engage with this post? What does this picture say about your company? These are questions we need to keep in mind while posting if we are looking to put on the best face for the company.

 

Posting Irregularly

The human brain is weird. We like things we are comfortable with. By this I mean that we would generally rather have some knowledge than to not know anything about what we are walking into. Keeping this in mind, we should be posting often and on a schedule. Doing this would result in masses of people who know about you. Who would clearly know what your business  specializes in, how your business would benefit them, and would put good word in for yourself. This is necessary in today’s day and age.

If you didn’t Instagram it, did it even happen?

 

And worst of all, Poor Quality Photos.

Instagram was created for aesthetic. This means color schemes, professional looking photos, organization and planning ahead. When a business does not do this they are not meeting the standard. Therefore they sell  themselves short.

Your business is reliable, honest and provides top quality. You know that and I know that, but the picture of your cluttered desk in poor lighting using your favorite filter from 2015 does not portray good things about our business to the judgmental human eye.

It can be difficult to know makes a good photo. What is the right lighting? What theme works best for your page? How should you manage the times you publish posts?

If you are feeling creative and think you can fix up your business page on your own, I would look for inspiration from big names. Check out Instagram profiles like Apple or Instagram itself. Or you could look into artsy profiles to find out what is trending concerning color schemes and filters.

If you are feeling lost when it comes to your business’s potentially aesthetic profile, that is OK. There are people all around you who would love to help point you in the right direction or take over your business profile entirely. They are called social media managers and you can talk to us at Panda Rose for such information.

A business profile can bring a lot of pressure. But let me assure you it isn’t all that complicated. Create a step by step process for your posts. Be sure you can check off the requirements you believe your posts need to meet the standard of an effective and engaging profile. If all else fails, you can always hire someone to make it work for you.     

 

I hope this blog post was helpful and that I will get to see all of your beautiful business profiles thriving.

 

Tessa  Houcher