MarketingSEOUncategorizedWeb Development

Website Development

5 Website Mistakes

Websitemistakeshurtingyourbusiness

The world has moved online, whether you make and sell a specific product or offer a services, customers are finding businesses online. In a recent blog post we explained Why A Good Website Is Important, but this post is about some of the common mistakes we see when starting with new clients, building or updating websites.

1. Your website is too busy

Making your website reader friendly is key here. If your online website is the first time a client is interacting with your business and they come overloaded with information they are more likely to navigate off your page and find an easier to read site. A good way to create a visually more appealing website is to have more white space. Sometimes a little less is more. Keep text blocks short and sweet. If you need to expand on idea, think about creating a blog page to link to for more information.

2. Ignoring the back end of your site

There are a few tools like SCHEMA you can use in the back end of your website to improve your ranking in search engines. Alt text for images is a great way of having keywords added to content. Structured Data markup helps organize the information for search engines so it they can understand what your website is about.

3. Broken links

Broken links or links that lead to no where on your website have a lot of negative effects. Firstly, it is frustrating to potential clients/customers. Picture this, your client is on your e-commerce site and ready to purchase the adorable item you have on your landing page. They click and it leads them to an error message or somewhere else. Now the customer has to navigate around your site to find what they are looking for and are more likely to go somewhere else. Additionally, too may broken or damaged links on your website can hurt your ranking in search engines.

4. Your website is SLOW

As we have shared in previous blog posts 47% of users leave a website if its loading time is more than 3 seconds. People don’t want to wait for a site to load in order to find what they are looking for. Our fast digital world has people wanting instant solutions to their problems and are more likely to navigate away from your site if it is slow moving.

“47% of users leave a website if its loading time is more than 3 seconds.”

5. It’s not accessible

Know your audience, especially if they are needing alternative languages or voice reading options. You can check out this website for a scan of your website.

 

 

Does all of this seem a bit daunting? Take one thing at a time and work on it slowly. Or you can always chat with the Panda Rose team about helping get your website updated.

MarketingSEOTechnologyUncategorizedWeb Development

Your website if the first impression people have of your business.

They are searching the internet for your services or product and they land on your page! Congratulations they found you! Which even finding you is hard enough with tons of businesses online competing for the same top of the search page spot.

They navigate to your website and are greeted by an unappealing site, irrelevant information or it’s SLOW. *que dramatic music* Consumers attention spans are short and when they are searching for information or products, even shorter when they are stopped by a SLOW moving or difficult to navigate website.

Did you know that 47% of users leave a website if its loading time is more than 3 seconds? So optimization is a vital thing for your website. If it’s well-functioning and the content/ products there are of a high-quality, more visitors will surely come and conversion rates will increase.

Deborah, our in house Web Development Expert says “Your website is an extension of your business. You want your website to match the professionalism of your business.”

Having a clear message you are trying to portray to potential clients and customers right away is what will keep them on your website, navigating and researching who you are and just what it is that you do.

In addition, great websites are showcases for some of your best work. You can show of all the amazing products or jobs you have completed to a potential client/customer before they even have the chance to contact you. This decreases some of the time spent answering questions, making your business just that much more efficient.

Finally, a good website with great content helps get you noticed on search engines. The more time people spend on your site and the more often the visit, the more search engines believe your site and information to be relevant. If you want to learn more about SEO check out our recent blog post What even is SEO? And How To Use It.

 

ProductivityProgrammingTechnologyWeb Development

PHP, one of many languages Panda Rose has experts for.

A very common question that goes by my desk is “What programming language does your team specialize in?” I always find that question amusing for a variety of reasons, the biggest being that while I understand the adage “A Jack of all trades is a master of none.” I also appreciate the fact that if I am hiring a law firm, I do not just hire one person within that law firm. Nor, I hope, do I hire a large law firm where everyone who works for it is only familiar with one statute of the field of law.

Would you hire a patent law firm, if all they knew was the patent law specifically around inventions made in the 1990s?

Would you hire a real estate law firm, if all they knew was property law in the Montreal area?

Yes, there are very specific circumstances where that would be useful, but many would hire them as specialists to aid your usual lawyer, and not as the go-to for everything law.

So why would you hire a software development firm who only knows how to install WordPress, and install a few plugins, a theme, and ensure that the whole house of cards does not collapse until after you pay their contract?

They may save you money in the short-term, but the long-term costs could be massive, in some cases far more than you had originally budgeted.

As I have considered this over the years, I came the conclusion that a software consultancy should not follow the “Jack of all trades” adage as a firm. Yes, we have specialists who know the deep intricacies of the programming languages they work in, but we have more than one of them, and they do not all overlap on a single language. This way, we provide the service that best fits you.

So to answer that question, “Which programming language do you specialize in?” We specialize in the language that will help you succeed.

We are your dedicated CTO.

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