Your website if the first impression people have of your business.
They are searching the internet for your services or product and they land on your page! Congratulations they found you! Which even finding you is hard enough with tons of businesses online competing for the same top of the search page spot.
They navigate to your website and are greeted by an unappealing site, irrelevant information or it’s SLOW. *cue dramatic music* Consumers attention spans are short and when they are searching for information or products, even shorter when they are stopped by a SLOW moving or difficult to navigate website.
Did you know that 47% of users leave a website if its loading time is more than 3 seconds? So optimization is a vital thing for your website. If it’s well-functioning and the content/ products there are of a high-quality, more visitors will surely come and conversion rates will increase.
Deborah, our in house Web Development Expert says “Your website is an extension of your business. You want your website to match the professionalism of your business.”
Having a clear message you are trying to portray to potential clients and customers right away is what will keep them on your website, navigating and researching who you are and just what it is that you do.
In addition, great websites are showcases for some of your best work. You can show of all the amazing products or jobs you have completed to a potential client/customer before they even have the chance to contact you. This decreases some of the time spent answering questions, making your business just that much more efficient.
Finally, a good website with great content helps get you noticed on search engines. The more time people spend on your site and the more often the visit, the more search engines believe your site and information to be relevant. If you want to learn more about SEO check out our recent blog post What even is SEO? And How To Use It.