BloggingMarketingProductivitySocial MediaUncategorized

So you’ve hired someone to manage your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should be doing much more than that when it comes to their clients.

Marketing Objectives

marketing

You social media manager should know and ask about your marketing objectives and follow them. There could be many marketing objectives for your business and it’s important your social media manager is knowledgeable in all of them. This is after all what is going to make it worth it in the long run.

Tracking progress

Statistics

Keeping up with how many followers you gain each week or month is great but not all of these followers will be potential clients or customers. Tracking how many organic engagements you are getting, will give you a greater understanding on how your day to day strategy is working rather than being swayed by the big numbers your ad gets. While ads are great for exposure, the insights may not be as relevant. Ads show the number of impression your content is receiving, but did you know some ads count impressions where if one account has been shown the same ad 100 times this counts as 100 impressions. So while the big numbers may look great, the organic ones are where you want your social media manager to focus their energy on. Being smart on how you track your progress and statistics is just as important as the insights themselves.

Engagement

engagement

If your social media accounts aren’t active this may be a big concern. One of the biggest parts of hiring a social media manager is to get the activity on your account that you don’t have time for. This is a time consuming part of the job and extremely important. Just as importantly the content being published needs to be engaging to your audience. You social media manager should be researching and learning your audience and what interests them, as well as their needs and how your business can help them. Along with being active on your accounts, your social media manager should be keeping track of inquiries and directing them to the right people or resources within the company. If someone is inquiring about a service you offer they should make the initial contact with the customer, then direct them to the professionals in your business if they can’t answer the questions, or feel it’s better left to the experts in that area.

Scheduling & Calendars

calendar

Scheduling content is not just a trick of the trade, it’s necessary. This is how content can be posted at any and all times, based on your insights of optimal times to post. Keeping a calendar of content planning is a habit your social media manager should be doing. This is key to not only organization, but to have a plan for future content. Your social media should have a goal, and planning in advance helps you stay on track. A content calendar improves the efficiency of your social media specialist, so your content isn’t being left to the last minute, rushed to get out and susceptible to simple mistakes.

Content Curation

content

Content is another one of the biggest jobs for a social media manager. This is probably one of the main reasons you hired them in the first place. You didn’t have time to find or create content, and still don’t. Finding info to share that meets your audiences needs and interests is a very important part of a social media managers job. While your social media specialist doesn’t have to be a professional photographer, they should be creative in the kind of content and images to capture. They should also be somewhat photo savvy or have connections to a photographer they can work with, as making an attractive Instagram account etc. is part of their job. If your social media manager works remotely, they should at least be sending you content ideas that are easy enough for you to take yourself, or for a hired professional to take, and they should not be using only stock photos on your account.

Customized graphics

graphics

Part of branding is being recognizable. Your business colors are a big part of who you are, as is your brands voice, and logo. All these things should be used as much as possible. Don’t be stuck promoting others graphics, or words. Your social media manager should get creative and create a template that you can post quotes on, or promote sales. This helps increase brand awareness and makes your content original and shareable, let others promote your business and graphics not the other way around.

Trends

Trend

Your social media marketer should be keeping up with the latest trends for your industry and on social media. This also means keeping up with algorithms on social platforms. If video content is doing the best, your social media manager should be encouraging videos. If other businesses in your industry are active on Youtube, Pinterest, LinkedIn etc. then you should be too. Your social media manager should be keeping your business in the loop so you don’t miss out on opportunities to be seen and heard.

Research

Research

This may be overlooked by some social media mangers, and definitely shouldn’t be. Research should be done on your business, on the things you offer, and the people you are selling to or targeting. This is actually an important part of their job as well, if they don’t know what you offer and the people you are targeting, how will they be able to cater your content or ads to the exact people that want and need to see your business.

Social media managers are extremely important and helpful for your business. As social media is growing… and definitely not going away anytime soon, you will want your businesses social media presence to be made known. Your social media manager should be posting content that is relevant to your industry, they should be doing their homework on your business so they are sending out content that is appropriate to your industry. When done correctly, social media managers can help increase brand awareness, sales, grow digital presence, generate new leads, retain existing customers, along with so much more.

ProductivitySelf-ImprovementUncategorized

Habits to keep you organized at work

A tidy work place not only looks good but actually helps you stay focused and productive. We’ve all spent time looking for things that get lost in the mess, so keeping a tidy desk will help reduce clutter which in turn reduces stress. Did you know that a clean desk actually saves you time, spurs on creativity and communicates professionalism. That’s right, it might actually have more of a benefit than just looking neat. These are some ways I like to stay tidy in the workplace.

What I organize constantly:

My deskDesk

I have a specific place for my bags when I come into the office at the beginning of the day. I keep one water bottle or glass of water on my desk, during the day, there’s no need for more than that really (unless I’m drinking coffee, then you can find my coffee cup as well.) I keep only one pen, and one highlighter along with my daily planner on my desk. Anything that comes out of my desk goes back right after I’m finished with it. My biggest tip is to clean off your desk at the end of the day so you have a fresh start the next morning. Keeping only the things you need on your desk eliminates unnecessary clutter.

 

 

My daily planner

I like my day to be planned out in front of me on paper. Once a task is completed I check it off or highlight it. This helps me balance my work load throughout the day. At the end of the week I make a plan for the next week (so I don’t forget tasks over the weekend) and when I come in on Monday I eliminate the ‘Monday fog’ and have my day already planned for myself. I update my planner frequently during the week and balance out my work load if any new tasks arise.

My Computercomputer

Instead of keeping all tabs and programs open, I like to filter through the things I am absolutely finished with, save and close them. If I have a few things on the go I simply minimize the programs until I am actually working on them. This way I don’t tempt myself to jump back and forth between projects. But can focus on one thing at a time and close projects when they are completed. I go through my emails/voicemails (like most people) at the beginning of the day and throughout the day I reply to the ones that require my attention as well as delete any junk mail that may come through.

 

What I organize occasionally:

Files

My whiteboard

I have a whiteboard on the wall by my desk and this is where I jot down things that I need to look at daily. I don’t update this as often as some things are analytics, strategies and reminders. I do however make sure that when I jot down things on my whiteboard, since they will be there for a while, that I keep it looking neat and legible.

Computer Files

This is something I will admit that I need to be more organized with. I have a tendency to save documents or pictures in the ‘all files’ or ‘all pictures’ category. I do however still go through and move files and pictures into their correct places. Just like your paper documents this keeps the clutter out of your computer files.

Desk Drawers

Desk drawers are sometimes a dangerous place! If you want something off your desk it gets thrown into a drawer as fast as possible, out of sight out of mind right! Cleaning out your drawers may be more rewarding than you think! You may find your favorite pen that you were sure was lost to the darkness behind your desk. I’m curious what the craziest thing was that you found in your desk drawer you didn’t even know was there!

Organization bonus:

Since I am the social media specialist at the office, I definitely organize my social media accounts. Going through your social media and cleaning up old tweets, Facebook posts or Instagram photos is a great habit to get into. Keeps your accounts looking fresh and professional. Once a year I go through the accounts that I follow, and I unfollow accounts that no longer serve purpose to me, are spam, or accounts that hinder my mental well being.

 

Share some things you like to do to keep organized or if you have some tips for me leave a comment below!

BloggingSelf-ImprovementUncategorized

Gratitude

As humans we seek happiness everywhere we go. In the people we are with, the things we buy, the jobs we work at, the music we listen to and so on. But do these things make you the happiest you can be? When you are away from the people who make you happy, can you still be happy? When you retire from the job you LOVED, can you still find happiness? And if the radio doesn’t play the perfect song on your commute, can your day still be just as happy? The simple answer is yes. In fact the answer is gratitude. This goes with you no matter the people you are with, the job you work at, or the weather that day.
grat·i·tude
/ˈɡradəˌt(y)o͞od/
noun
the quality of being thankful; readiness to show appreciation for and to return kindness.
As Marc explains it; ‘Happiness is an inner feeling, focusing on yourself, whereas gratitude is an outer quality, focusing on others.’
gratitude
Gratitude creates happiness, but with better outcomes. Happiness may lift your mood, or improve your day, although gratitude improves your life. With Thanksgiving this weekend, it’s a great time to start practicing gratitude daily. Five minutes a day may not seem like it’s doing all that much, but over the span of a few months you will definitely start to notice the benefits.
Being grateful actually encourages patience, humility, and wisdom!
Say someone cuts you off in traffic, you can choose to be angry or you can be grateful you weren’t harmed and arrived at your destination safely. At times it may be more difficult to show gratitude, but this is when I feel it makes the biggest impact. When something doesn’t go our way, most of the time we let it affect us negatively and this has a ripple affect. Stop a bad day in it’s tracks and instead think of all the good things that have happened to you already, this will ripple out into other areas of your day and make a way better impact!

My Challenge To You

So my challenge to you is to start showing more gratitude in your everyday life! Start with the people who are close to you. Do something thoughtful for them, like offer to help clean up after the Thanksgiving meal! Give them a compliment on something you appreciate or admire about them. Don’t stop there, do something for people you interact daily with, like give a generous tip when you pick up your coffee, or bring flowers to a co worker and leave a note telling them they are appreciated and doing a good job. And definitely show gratitude to the people who challenge you. This might be listening to what they have to say without telling them they are wrong. Maybe you can use it as a lesson to practice patience, courage and compassion.

Gratitude Journal
A great way to practice gratitude is to keep a journal, write down the the things you are grateful for. Try it in the morning to set the mood for the rest of your day. According to Greater Good Magazine, it may be more beneficial for you to journal occasionally rather than everyday.
“One study by Lyubomirsky and her colleagues found that people who wrote in their gratitude journals once a week for six weeks reported boosts in happiness afterward; people who wrote three times per week didn’t. “We adapt to positive events quickly, especially if we constantly focus on them,” says Emmons. “It seems counterintuitive, but it is how the mind works.”
In conclusion, I think we all need a little more gratitude in our lives, and the best way to achieve it, it to be the one who practices it! It’s a ripple affect, showing gratitude and kindness to others will encourage them to do the same. You may not see it directly or right away, but your actions make a difference!

“Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” —Zig Ziglar

BloggingEducationMarketingMobile AppsSocial MediaUncategorized

Social media for your business

Most have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels that are the most beneficial to your businesses unique needs. Each platform attracts different age, gender and even industry demographics. Depending on your target audience you want to be present on the platforms your audience is using most often.

Facebook: facebook

This is the best platform to start on for any business, it has the widest range of age demographics, and currently has 2.38 billion active monthly users. This is a great platform to make connections and build community. You can easily share important aspects of your business, and find potential customers. On this platform you want to post videos and curated content. Although if your business is targeting a younger audience, ages 13-17 this age group spends less time on Facebook than 18 and up.

 

Instagram:Instagram

Instagram has quickly become a massive platform, with 1 billion active monthly users. This platform is great for product based businesses, as it is highly visual and just recently released the shopping feature making it even easier for customers to buy your products. Instagram is focused on creativity and building community. If your target demographic is under 35 this is a platform you cannot skip. 63% of users are between the ages of 18 to 34, and to make it even better its virtually an even split between male and female users. On this platform you want to post good quality aesthetically pleasing images and stories, use this platform to become more personal with your customers.

 

Twitter:Twitter

Twitter is the go-to platform for being updated on the latest news and trends, it is fairly fast paced so posting often is key. This is another great platform for sharing interesting information, or contributing to a conversation about your industry. Studies show that tweeting content with visuals does significantly better than without, although other studies show posting your traditional “one liner” tweet is just as good (we’ll leave it up to you to decide for your business on this one.) This platform also tends to have a younger audience 38% user are 18-29. But with that said, still a high number of users age 30-49 are active on Twitter making up for 26% of adult users. Both male and females are active on Twitter so if your business targets one or the other, or both this is a great platform to gain exposure on.

 

LinkedIn:LinkedIn

LinkedIn is one of the best platforms for professionals. This channel is best used for business-to-business brands aiming to make interactions with the decision makers of a business. Gender demographics are well balanced here as neither male or females are more active on this platform. Businesses are looking for certain industries or job titles rather than ages or genders. This is a great place to post job openings, update other business owners and professionals on company changes and share professional content. 34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49 are active on LinkedIn.

 

Pinterest:Pinterest

Pinterest is a platform that is often overlooked as it used to be a community of home makers sharing recipes and DIY projects. While this is still true, the user base is more female dominant on this platform, 50% of new accounts are being made by males. Pinterest should be seen as a search engine more than a social media platform as 2 billion searches are made every month. It’s a great site to direct traffic to your website and gain exposure for blog post, and products. The content on this platform is highly product based, as users on Pinterest are usually searching for a product.

 

There are so many more platforms you can choose to be active on but these are the biggest ones you want to focus on as they are highly popular. Social media is a great way to reach more people and build rapport with customers. It’s a way to show off your aspects of your business that may otherwise be looked over.

Tip: remember to be social on the accounts you have, respond/leave comments,  and share things you find interesting. Whatever your company culture may be let your content also express this same energy to your viewers. Your account can be whatever you want it to be, not just what everyone else in your industry is doing!

Social MediaTechnologyUncategorized

geometric panda head

The office has two 3D printers, not just any 3D printers, these were built by our CEO himself. We decided we wanted to print everything we could think of. We wanted to see how the printers would hold up, how successful the outcome was and what kind of things we could make!

A Phone Stand

Phone standphone stand with phone

The phone stand took a total of 6 hours to print. This is super functional if you are a frequent Facetimer and constantly find yourself propping your phone on a pillow. You can use it to watch movies on your phone, or keep your phone in a super functional position while at your computer.

Geometric Wall Hanging

geometric panda head

The sky’s the limit when it comes to 3D printing. Next we printed a cool decoration to add some life to the office. This also took a total of 6 hours to print. If you’re looking to add decorations to your house 3D printers are an amazing tool, you can print out exactly what you like, the color and size, depending how big the printer is. Which brings me right into our next print job.

Dog Figurine

dog figurine Dog figurine

This one quickly became a favorite. Anyone would love having a super cute dog to look at while you work! If you’re not a dog person, a cat can be printed up just as easily and as cute. Even though it may not look like it, the dog is actually quite small for size, standing only a little taller than the phone stand, it fits nicely into anyone’s hand, even small children.

A Cookie Cutter

cookie cutter

The cookie cutter has been printed many times by us before and for good reasons! It takes about the same time as the others to print, and is a great gift to give to others. If you’re wondering if we’ve tried it out, we have in fact and it worked just as expected, perfect. The last, but definitely not least print job is by far the most ridiculously fun.

Finger Soccer

finger soccer

Yes, you can in fact 3D print games! Who would have thought? While a tournament has yet to be played we pulled the finger soccer fresh off the printer today just to get amazing pictures of it. It’s super fun and comical.

3D printers have so many uses, from pure entertainment, to super handy, to adding life to your office. Next to be printed is Barbie furniture, more pandas, of course and definitely more games. We are proud to say the printers haven’t had trouble, yet (the Barbie furniture itself will test new limits on the printers) and the outcome of each job was better than expected. Follow us along on Facebook and Instagram  to see new projects and how our journey continues.

BloggingEducationProductivitySelf-ImprovementSEOSocial MediaTechnology

job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.

BloggingProductivitySelf-Improvement

being productive while working from home

It’s becoming more popular for people to work from home instead, or in addition to the office. But with this freedom, comes some hurdles you may have crossed a few times or will come across as you work from the comfort of your home. It can be easy to over work, or under work when the you bring the office into your home. You don’t have distractions from coworkers stopping by your desk or clients dropping in unexpectedly, but you do have other things that can easily pull you away from your tasks. Here we’ll give you some tips that have worked for highly productive people who work from their kitchen, living room or home office.

Start Early

Alarm clock

The early bird gets the worm, and this also applies in your own home. Wake up, make a coffee and get right down to business. I find the sooner I get started in my work the less distracting other things are throughout the day. The longer you make the transition from your bed to your computer the longer it will take for your morning sluggishness to fade. Waking up early is key to being successful throughout the day and staying on track with your list of things to do.

Recreate Your Office Routine

Work from home

Without a commute to work, you have more time to get a few quick jobs done before you start work. The best thing to do to keep you on track is to create as much of an office space as possible. Work at a desk or your kitchen table instead of the couch. There you won’t have the temptation to turn on the TV. Listen to music while you work, if that’s what you do at the office. If it’s more distracting to work in complete silence turn on a TV in another room or the radio. If you like to sip on coffee or tea at work, do the same at home. I drink a lot of water at work so when I work from home I do the same, but I stay to drinking from a water bottle instead of a glass. This prevents you from leaving your computer so often and getting distracted by something else around your house.

Stay Connected

Stay connected

Keep close contact with your office, so if your coworkers need something from you they can easily reach you. The best way is to use a messaging program like Microsoft Teams or WhatsApp for the office. At Panda Rose the office is connected to Microsoft Teams so when one person works remotely you can easily contact them. It’s a great way to keep updated on whats going on in the office and still feel like a part of the team.

Keep a Schedule

Schedule

Either electronically or on paper. Keep track of your to-do list for the day. This will help you keep track of how productive you are. Actually, the busier you are the more productive you are. Once you are going it’s easy to keep going. And when you rest it’s easy to keep resting. Try to keep the downtime to a minimum and take on more tasks during the day even if they are small. It also helps make the day go by faster!

Set a Quitting Time

Quitting time

Working from home also means you can easily over work. It’s just as important to set a time that you log off as it is to take breaks from work during the day. To be the most productive during the day, take a break from screens and papers. Go for a walk, interact with other people instead of simply watching a few minutes of your favorite show. Setting a time to quit for the day ensures you are rested up for the next day. Try shutting off your computer, and closing your daily planner. Otherwise you will end up starting a task when you should be resting. Rest is just as important as work.

Enjoy Working From Home

Enjoy working from home

At the end of the day, enjoy having the freedom to work from your home. You get to drink your own coffee from your favorite mug, and wear slippers all day. You can come across just as many distractions in an office as you can at home. Learning to manage the distractions at home can be more difficult but once you get into a routine it will be just like working at the office, but better!

BloggingEducationSEOTechnologyUncategorizedWeb Development

Improve Your SEO

Everyone wants to be seen and heard, but when everyone wants to be seen that means almost no one is. In case you got lost at the title, I’ll briefly explain what exactly SEO is.

SEO stands for Search Engine Optimization which is the process of getting more quantity and quality traffic to your website through the free, organic, or natural search results on search engines.

This of course is something you want for your business, free, organic, natural traffic. We’ll dive into some tips you can practice to achieve good SEO on your website.

1. Create Relevant Content

Blog content

Did you know the amount of time people spend on your website affects your SEO? This means, you want to put out content that people will want to read. Ideally content with more words does better than those with fewer words. But this doesn’t go to say that a post with 2,000 words will do better than one with 500. Pay attention to the quality and relevancy of your posts as this is what makes the biggest difference. The idea behind “the more words the better” is that, you have more space to add keywords, add more outbound links and get people spending more time on your page.

2. Add Quality Photos

good quality photos

Adding photos increases the legitimacy of your website. You can easily find high quality photos for free or take your own pictures for your website. Make sure when adding photos to add keywords to the various components of the image. Such as the file name, alt text, title, description, and caption. Images are processed 60,000 times faster than text and 65% of people are visual learners. Images hold a tremendous amount of value for readers and SEO.

3. Readability

Readability

To make posts inviting to viewers always try to break up text with headers. Just think, if you click a link that is only somewhat interesting to you and are greeted with a huge block of “mono tone” looking text, the chances of you sticking around are pretty slim. The title would have to be extremely compelling for you to read past the first sentence. Don’t give your readers “Mount Everest” type of  content to tackle. What I mean by this is, you can have a heavy or highly informative topic to write about but if you just lay it all on your readers you will overwhelm or even lose them. Break up your text with images, headers, and shorter paragraphs to avoid exhausting or boring readers. To give your SEO a boost try adding keywords into your headers. The easier your content is to read the better you will rank.

4. Mobile Optimization

Mobile Optimization

Back in 2015 Google started penalizing websites that aren’t mobile friendly by pushing them down in search engine rankings. In fact, taking a look at some statistics on just how many website visits were from mobile devices in 2018, 58% were from mobile devices. This number just keeps jumping each year, if your website isn’t mobile friendly good chance you are also seeing a high bounce rate. If you are a B2B marketer mobile optimization is especially important. 77% of executives use their smartphones to research a product or service for their business.

5. Website Speed

Website Speed

Search engines pay attention to your websites loading speed. The chances of users leaving your site increases if they have to wait  longer than 7 seconds for pages to load. Try optimizing the size of your images, larger images can slow down your page. Reduce the number of plugins, the more plugins you have the more resources are needed to run them which slows down your website. The recommended loading speed for your website is under 3 seconds. Since so many websites fall short of the recommended speed, you will have an advantage on your competitors if you increase your website speed.

There are many aspects to SEO but making these few changes will increase your search engine ranking and drive more traffic to your website.

EducationMarketingSelf-ImprovementUncategorized

Client Relationships

Have you ever bought from a business knowing full well that you could go somewhere else and get a better price? Some people have, but why?

Maybe it’s that they’re closer to your business, or the quality of the product, but the main reason people keep coming back is because of the relationship you have with the staff, manager, or owner. Sometimes companies buy from other companies because there’s a history between them. Maybe it’s a personal friend you want to support. But most likely, it’s because they have great customer service. Client relationships are valuable for your business and your customers. In fact, avoiding taking an interest in your clients or taking too much interest can hurt your business as much as a poor product.

Learn your customers

Client Relationships

Getting to know your customers helps you get to know more about their business, why they buy your product, and their buying habits. This helps you anticipate their needs and fulfill them. But on a deeper level, learn the person. Learn their interests, if they have a family, and how they got into the business in the first place. This helps you leave a lasting impact on them. I’ll give you a story of how asking about people and their lives leaves people feeling valued and wanting to come back.

I used to always go into the bank to do all my business, walk up and talk to a teller instead of stop at a machine and tap a screen. The one particular teller began to recognize me every time I came in. She recognized my mom and sister and took an interest in their lives as well as my own. This lady would ask about trips we were taking, offered places my (fresh out of high school) sister could stay as she traveled abroad. This teller became the person we all looked forward to talking with when we went in to do business. Before leaving she would always ask us to say hi to the rest of the family and knew us by name.

She started with small personal conversations, asking about our family, what we do for a job and how we like doing it etc. I’m not necessarily saying offer your home to anyone who walks into your shop or even at all, but you may share similar interests that you never knew about. You my gain a golfing buddy or a fellow sports fan of your favorite team. Building trust with customers is so important, you can easily ask questions about their life, go beyond the small talk, and bringing up the weather. That’s how you become familiar with clients but never create a relationship. 

Client loyalty

Shaking hands

These two seem to go hand in hand. If you invest time into the clients that walk through the door they will keep coming back. In a marketplace where your customer competition is high it’s vital to rise above the rest and show amazing customer service. Don’t promise too high and deliver low.

Recognize the people who buy from you, and remember things about them. If a person buys three cans of paint and is telling you about a project they are working on. Remember it and ask them how it turned out the next time you see them. As easy as it is to walk to the ATM machine, I preferred to go to a teller because of the positive experience I had. If you give this to your customers they will chose to buy from your flower shop instead of buying at a Walmart, or stop at your coffee shop instead of Starbucks.

Angry customers tell their friends

Angry Customer

People don’t generally say anything if they are satisfied. That’s because they aren’t blown away if their expectations are met. But if they are mistreated, the word will likely spread fast. If someone has a bad experience they will tell friends and family. They don’t want others wasting time and money if they are getting mistreated or their needs won’t be met.

 

Client relationships are extremely important when running a business. Building trust and community with your customers will keep people coming back and make it easier to get new work.

 

BloggingMarketingSelf-ImprovementSocial MediaTechnologyUncategorized

Social media engagement

Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account.

Post consistently

Schedule

Its difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Buffer to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.

Respond to all comments

Comments

Yes, even (especially) the negative ones. Instagram has added a nice feature that you can now like comments, this is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave comments on accounts other than your own.

Always use images

Pictures

This applies to your Facebook and Twitter accounts, as Instagram won’t let you post without a photo. Tweets with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.

Ask questions

Questions

Include questions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are super easy to ask, people can answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!

Use Emojis

Emoji

Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones will also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you will see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work.

Get more followers

Followers

The more followers you have the more engagement you will most likely get from them. All things leading up will help you get more followers but an account with 100 followers compared to an account with 10,000 will get more interactions. Social media can be a numbers game but the quality of your content is the most important aspect of your posts.

 

Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.

BloggingEducationMarketingProductivitySelf-ImprovementSocial MediaUncategorized

Learning

Leah Learns has been in the works for a while now. What started as an office joke has grown into a fun opportunity. We finally released a new video on YouTube last week you don’t want to miss it. It’s comical, entertaining and educational all in one!

Leah is our SM (Social Media) specialist at Panda Rose, we have started a YouTube channel challenging her each week to learn something new. We have plenty of talent within our team, and community. She will be learning skills we never knew she needed to learn.

Origami

Our First Video

Last week a video was made teaching her how to open bottles without a bottle opener. It is both practical and fun! One method was placing the bottle in the heel of a shoe and forcefully banging it against a hard surface. The momentum pushes the cork out of the bottle and the shoe prevents the glass from breaking. After many swings it was surprisingly successful! The other, more risky, method was sabering. This includes a bottle of champagne (or sparkling wine) and a knife, or in our case a bayonet.  This idea here is to follow the seam of the bottle (which is the weak point of the bottle) and carry the knife in one quick swift movement up the seam and against the top of the bottle. This force will literally slice off the top of the bottle and cork. The other way to open a bottle which unexpectedly had it own difficulties was to simply twist off the cap. The trick here is to twist left, not right.

What’s Next?

In the future we will be teaching Leah a variety of skills. It’s exciting to get to know the small businesses around the community through learning small aspects of their work. You can look forward to a new video every week. Simply Subscribe to our channel so you don’t miss out and comment on the videos ideas you have for our next Leah Learns!

youtube image

We want to hear from you! Leave a comment with an idea for a new video!

BloggingEducationMarketingProductivitySocial MediaTechnologyUncategorized

DSLR camera

Your product is ready to sell, and one of the most important aspects of selling a product is how you display it to your customers. Today I’ll give you some simple tips on how you can take amazing product photos on your own.

Eliminate Distractions

Remove any background distractions and place your object on a clean surface or in front of a clean bright wall. This gives your product all the attention it deserves. A clean background or surface keeps your products and photos looking crisp and professional.

Busy and distracting:

Crisp and clean:

Choose Your Lighting

Choose your lighting carefully, take a few seconds to find space near a window with indirect sunlight (natural light). Taking photos indoors can sometimes be tricky. If you’re under florescent lights your pictures may turn out more blue. If you are under incandescent lights, your picture will have more of an orange tint to them. Natural light gives a good balance and shows the products truest color. Steer clear of dark hallways or rooms as this will also distort your image and make it difficult to see the details and quality of your product.

Natural light:

Dark Hallway:

Incandescent:

Florescent:

Focus

Lets take your photography skills one step further now. A really simple trick that will set your pictures apart from the rest is to give your pictures a blurry background, called “bokeh.”  Bokeh  (BOH-kay) is the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. If you are shooting from a DSLR camera, like I am in these images, you can change whats called the aperture. On your camera it will look like this:  f/5

Changing the number higher like f/10 will give less blur but changing the number lower to f/4 will give more blur.

This image is at f/25

while this image is at f/4.5

See how the glass is blurred drawing the eye towards the mug. This feature is great to use if you are taking pictures of multiple products but want the closest one to stand out or if you want all products in focus. This simple trick takes your photography skills to a whole new level.

Choose your camera

If you take your pictures with a phone, the new iPhone’s have a feature called “portrait mode” in your camera settings that allow you to artificially create the bokeh look. Select Android phones offer this feature as well called “live focus.” Keep in mind with a smartphone camera your outcome may not always give the same effect. The trick is to keep a steady hand when using portrait mode. Shaky hands can confuse the camera and your outcome won’t be as impressive.

iPhone portrait mode (fail): Right corner of the mug has been incorrectly blurred. Shaky hands or improper focusing may have caused this. Sometimes, certain objects confuse the camera. In this case the clear glass and liquid was difficult for the camera to properly blur out.

iPhone portrait mode (success): Steady hands, focus is directly on the mug and a different background object is in place = success!

With these simple yet effective techniques you will notice a huge improvement on your images. It’s always worth the little bit of extra time to play around with your products and camera. Taking great pictures can seem intimidating. These tips will help your pictures look clean and professional, all from the comfort of your office, home, kitchen, shop, etc.