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SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

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Is your company being seen online? Hello? Are You There?

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“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

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Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

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Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

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You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

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social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

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