MarketingSEOUncategorizedWeb Development

Website Development

5 Website Mistakes

Websitemistakeshurtingyourbusiness

The world has moved online, whether you make and sell a specific product or offer a services, customers are finding businesses online. In a recent blog post we explained Why A Good Website Is Important, but this post is about some of the common mistakes we see when starting with new clients, building or updating websites.

1. Your website is too busy

Making your website reader friendly is key here. If your online website is the first time a client is interacting with your business and they come overloaded with information they are more likely to navigate off your page and find an easier to read site. A good way to create a visually more appealing website is to have more white space. Sometimes a little less is more. Keep text blocks short and sweet. If you need to expand on idea, think about creating a blog page to link to for more information.

2. Ignoring the back end of your site

There are a few tools like SCHEMA you can use in the back end of your website to improve your ranking in search engines. Alt text for images is a great way of having keywords added to content. Structured Data markup helps organize the information for search engines so it they can understand what your website is about.

3. Broken links

Broken links or links that lead to no where on your website have a lot of negative effects. Firstly, it is frustrating to potential clients/customers. Picture this, your client is on your e-commerce site and ready to purchase the adorable item you have on your landing page. They click and it leads them to an error message or somewhere else. Now the customer has to navigate around your site to find what they are looking for and are more likely to go somewhere else. Additionally, too may broken or damaged links on your website can hurt your ranking in search engines.

4. Your website is SLOW

As we have shared in previous blog posts 47% of users leave a website if its loading time is more than 3 seconds. People don’t want to wait for a site to load in order to find what they are looking for. Our fast digital world has people wanting instant solutions to their problems and are more likely to navigate away from your site if it is slow moving.

“47% of users leave a website if its loading time is more than 3 seconds.”

5. It’s not accessible

Know your audience, especially if they are needing alternative languages or voice reading options. You can check out this website for a scan of your website.

 

 

Does all of this seem a bit daunting? Take one thing at a time and work on it slowly. Or you can always chat with the Panda Rose team about helping get your website updated.

EducationTechnologyUncategorizedWeb Development

Panda Rose Learning Solutions

Online Training, Learning and Educational Platforms

At Panda Rose we really believe in offering technical solutions in a wide variety.

We offer many services, one of them being building programs and platforms online for clients. Check out a few examples of some of the work we have done for clients.

Ideas Roadshow 

Ideas Roadshow is a supplemental learning for people in IB (International Baccalaureate) programs and creates standardized international learning. This programs are offered through various channels such as specific school, libraries and teachers.

Panda Rose was able to supply support for the website, including code updating and also build the newest IB viewing version.

Aim

Aim is an online language learning platform.

Panda Rose did some of the textbook mapping, meaning we were able to create the online textbooks in multiple languages for resources for students/teachers. In addition we created a chat forum for teacher and students to be able to communicate with each other on the website, rather than needing a separate app or platform. Leaving the user on AIM’s site, instead of another’s.

Curriculum Services Canada

Curriculum Services Canada (CSC) is the Pan-Canadian standards agency for quality assurance in learning products and programs. CSC is a not-for-profit organization that provides services including the development, implementation, evaluation, and accreditation of teaching and learning resources.

Panda Rose was able to update the trillium list (the list of approved textbooks and resources for education) as well as offered updating of their code base. Their website was running on an older version, meaning they were no longer receiving updates, so updating their code allowed them to get them again.

 

 

MarketingSEOTechnologyUncategorizedWeb Development

Your website if the first impression people have of your business.

They are searching the internet for your services or product and they land on your page! Congratulations they found you! Which even finding you is hard enough with tons of businesses online competing for the same top of the search page spot.

They navigate to your website and are greeted by an unappealing site, irrelevant information or it’s SLOW. *que dramatic music* Consumers attention spans are short and when they are searching for information or products, even shorter when they are stopped by a SLOW moving or difficult to navigate website.

Did you know that 47% of users leave a website if its loading time is more than 3 seconds? So optimization is a vital thing for your website. If it’s well-functioning and the content/ products there are of a high-quality, more visitors will surely come and conversion rates will increase.

Deborah, our in house Web Development Expert says “Your website is an extension of your business. You want your website to match the professionalism of your business.”

Having a clear message you are trying to portray to potential clients and customers right away is what will keep them on your website, navigating and researching who you are and just what it is that you do.

In addition, great websites are showcases for some of your best work. You can show of all the amazing products or jobs you have completed to a potential client/customer before they even have the chance to contact you. This decreases some of the time spent answering questions, making your business just that much more efficient.

Finally, a good website with great content helps get you noticed on search engines. The more time people spend on your site and the more often the visit, the more search engines believe your site and information to be relevant. If you want to learn more about SEO check out our recent blog post What even is SEO? And How To Use It.

 

MarketingSEOWeb Development

Even yours

I am not one of the web designers at Panda Rose, but I have worked with a couple websites and have visited many over the years. Lately I’ve been noticing that some websites draw me in and others I just scroll on by. Some companies neglect simple website guidelines and unfortunately, they end up missing out on customers they could otherwise do business with. These problems can be fixed so easily. Here are my tips which I hope you already practice.

Photography

One issue that is always interesting to address is the images displayed on a website. Images are a very powerful tool when it comes to your business. But a poor photo quality puts up red flags for potential customers and this should be avoided at any cost.

What qualifies as a poor quality picture?

  • The image is unclear as to what the featured item is.
  • Poorly displayed.
  • A mess in the picture. Or if something is dirty without purpose.
  • Bad lighting or blurry
  • Not trendy

If a photo is not done professionally and obviously so, it is a major distraction to the customers on your site. I find that when a site has beautiful pictures I am easily convinced that the product or service is legit and exceptional without even thinking about it. All because of the great impression.

If the picture on the right was on a bakery website you would be concerned about the quality of the business. (Note the lighting and crumbs.) But if the picture on the left was on the bakery website you wouldn’t even stop to think about the picture.

People notice problems, they don’t notice when things are as they should be. Don’t give your customers a reason to second guess your website.

Poor quality pictures leave me wondering if the company doesn’t have the money to update their pictures, therefore they do not have a good product or service. Now I know that I cannot make that assumption about all companies but it is an honest thought that comes to mind.

Get. A. Professional. Photographer. I know that it sounds like a hassle but trust me, it will allow your website to give a good first impression and everyone knows that first impressions are everything. Please just do it, you won’t regret it.

Navigation

Your website needs to be easy to look through. If someone is on your site looking for something and they cannot find it without clicking through all your of your pages, then your website is set up poorly. Make it very clear what they can find on each page and follow through with that initial description. If customers have to think up specific search terms to find what they are looking for, they will move on to a different site very quickly. I know that I do.

Keeping up with Trends

When was the last time your website had an update on its full appearance? Are the main colours red and white? Or this blue?

Time for a major update.

Black, white and one other accented colour can be a beautiful theme or at least a good start for those switching up their site. Which brings me to my next point.

Simplicity is Beautiful

Clean up the clutter. A site trying to fit all the info about them on their homepage is overwhelming for everyone. Simplify the homepage, not just because it is easier to take in but because it is pleasant to look at. Again, people notice problems, not when things are working well . . .

Organization is favoured by humans in general. Suit the needs of the masses by keeping organized. Use minimalism for not only aesthetic reasons but give people the ability to find the pages they want. Don’t throw everything their way before they have the chance to ask for it.

Mobile Friendly

When I am not at work, I hardly ever use a computer to search the Internet for anything. If I click on a site while I am on my phone and it is impossible to read or operate I move on to a different website. Sadly I am sure that I have missed out on many great products and services because the website did not work well with my phone.


My best advice is to remind you to think like a customer. Try to imagine that you know absolutely nothing about your business and see if it answers all the questions that a customer might have. Your site needs to be easy to navigate and easy to work with. If your website’s purpose is to book appointments, ensure that is an easy task for customers to accomplish. If your site is made for providing information for customers, construct your site so that everything is organized. And remember that aesthetics matter in every aspect of your site. I hope to see your beautiful site very soon!

Let me know how you fixed up a website in the comments!

Tess Houcher 

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