BusinessMarketingSocial MediaTechnologyUncategorizedWeb Development

5 Words I Would Use To Describe Panda Rose

If you’ve known us at Panda Rose for a long time, you know these 5 words fit us well, and if you are just getting to know us or want to know more, here are some things you can expect!

Knowledgeable:

I often hear people use this word to describe us at Panda Rose. Every employee is extremely knowledgeable, and quite multi-talented. If one person is ever stumped on a project, we collaborate and brainstorm with each other to reach a solution. This method is quite effective for us at Panda Rose, as so many employees are talented and knowledgeable in areas above and beyond their job title. Something really cool about us, is we actually train you how to manage your website on your own! We find it valuable for our clients to have control over their website and know how to run/oversee things.

Creative:

(Or as some might say: quirky!) When I think of creativity, I think of Ms. Frizzle, the teacher on Magic School Bus! Her dress had different shapes and colours, her hair bright red and a little crazy sometimes, and her personality was always adventurous! And didn’t she have a pet lizard?

Ms Frizzle
Yup, she has a pet lizard!

Anyway, while none of us drive a magic school bus (sadly, cause what a fun commute that would be), I would say this creative description suits us well! Most of us have quite adventurous personalities (and if you don’t believe me, watch a few of our YouTube videos and you’ll see what I’m talking about!) I would say our work matches Ms Frizzle’s outfit: it’s eye-catching, leaves a lasting impression, and displays your businesses personality perfectly (minus the tackiness)! Plus if you have glowing planet earrings you can believe we’re going to highlight it! In other words, whatever makes your business unique, we pay attention to the details and will design your website, mobile app, social media pages, etc. accordingly!

Upbeat:

We like to have a good time at Panda Rose, and love to connect with people and network! If you are local to Spruce Grove, Stony Plain, and Saint Albert you have probably met someone from Panda Rose! We all love to laugh and have a good sense of humour, making us easy to get along with. One of my favourite social media posts we did was Father’s Day 2019. We sent out a bunch of dad jokes from people in the office, and you guys loved it! Creating an office and business atmosphere where people feel comfortable to express some of their biggest ideas, comes down the people. We are excited about your business and your future and our attitudes sure show it!

joyful jumping panda-man

 

Supportive:

Panda Rose is located right here in Spruce Grove, and if you know anything about Spruce Grove, you know that we love to support each other’s businesses! Am I right, or am I right? This stretches as far as Stony Plain, Edmonton and surrounding areas. Good chance that if we work with you, we also look for any way we can support your business, such as buying your products because we genuinely love them or using your services! We are in the business of helping businesses, and we honestly want to see your business thrive.

Spruce grove

 

Profitable:

We know how to work hard! We put in the time and effort it takes to generate results for your business so you see a profit. Your success = our success! Not sure if digital marketing, web development or any variety of things we offer will help your business thrive? We’ve seen time and time again that it does! But don’t just take my word for it, you can see for yourself! Check out our testimonials section on our website, and send us an email to see what we can do for you!

Link RoundupProductivitySEOWeb DevelopmentWordpress

There are a lot of lists out there about “20 Best Free Plugins!” and “Top Ten Essential WP Plugins!”, but you know what isn’t out there yet? A top list of Deborah’s favourite most handy plugins. Some of them may be found in some of the other lists out there, but some of them are a bit more random. So without further ado: Deborah’s Favourite Most Handy List of Plugins in 2020!

So here we go, in no particular order:

Classic Editor 

Johannes Gutenberg
Classic Editor: the editor that Johannes Gutenberg would have used.

This is probably on a lot of other lists out there. I have to be honest: I hate Gutenberg. In fact, I think the original Gutenberg is rolling in his grave at the thought that his name is being used for such an awful page builder. I’d rather just write everything manually than use Gutenberg, that’s how awkward it is. But thanks to sensible people out there, the Classic Editor plugin exists, to bring back the WYSIWYG editor. My life is made easier.

If you like, you can disable Gutenberg, or leave it enabled so that any other users who DO like Gutenberg (weirdos) can still use it. Conveniently, it opens automatically to the user’s last-used editor, so you don’t have to worry about repeatedly switching back and forth.

Schema & Schema Default Image 

Google structured data rich snippets results
All that fancy stuff like the sidebar there and whatnot? That’s because of structured data.

Schema is very simple and straightforward for getting your structured data markup in the right format, which makes your site look a lot better in Google search results. It’s helpful for your local SEO and great for people who are simply searching for you (or didn’t know they were searching for you).

The Schema Default Image plugin goes hand-in-hand with Schema, adding an option for you to designate a default image if your pages or posts don’t have a featured image, which is a nice little add-on.

Honeypot for Contact Form 7

It works on Winnie, and it’ll work on spammers.

Contact Form 7 is a great contact form plugin, but as with any contact form, you can end up getting a lot of spam. Thanks, but I don’t want to buy viagra from random Russian people, and neither do the clients for whom I build websites. I mean, I assume they don’t.

ReCAPTCHA is helpful in decreasing the spam, but I find when I implement CF7’s quiz feature AND the honeypot, it makes a huge difference! Overkill? Maybe. But nobody likes spam.

Header, Footer and Post Injections 

Get it? Header!

Sometimes you end up having to use a theme that makes it very difficult to plugin bits of code in the header or anywhere else, and you can get this done all in one place without having to use 5 different plugins. It’s also another one of those really straightforward plugins that is simple to use. It even takes into consideration accelerated mobile pages.

Code Snippets 

Code Snippets is a bit like Header, Footer, and Post Injections, but you can insert lines of code one at a time and enable and disable each of them as you please. It adds them to your theme’s functions.php file automatically. The graphical interface is nice, and allows you to add comments and tags for notes for yourself (or other admins). I don’t always need this plugin, but I’m really glad it exists!

Use Any Font 

Seriously, ANY font!

Ever have that one website you have to build where the client’s font ISN’T a Google font? That’s when this comes handy. You can upload one font for free and it converts it into a web font. Mind you, if you need more than one custom font, you’re going to have to pay, but usually I only need one custom font. It plays nicely with various editors and page builders too.

Disable admin notices individually

I can’t be the only one who gets tired the plethora of notifications in WordPress. It’s either “give us a rating!” or “upgrade to premium!” or “really useless information that takes up half the page!” and you have to click the little x to close them out every. single. time.

Notifications blocks
Dude. Nobody even cares.

Well, Disable admin notices individually solves that problem for you. You can dismiss a message permanently. And don’t worry, if you didn’t mean to dismiss one, you can go into the settings and un-dismiss the message. Additionally, different users and the messages they have dismissed are independent of each other — if I dismiss a message, another admin logging in will still see it until they also dismiss it.

WPFront Notification Bar

I’ve seen a lot of pages out there with a COVID-19 notification bar to alert site users to what their business is doing in response to COVID-19. If you want one of those that you can extensively customise, then this is the plugin for you. Of course, it’s not just for COVID alerts, but for any alert your heart desires. You can set cookies so that it doesn’t pop up for the same user for a certain length of time, or you can set it so it pops up every time. You can adjust colour, size, location, scroll, how it closes (or doesn’t close), and just about anything else you’d want to do. It’s an impressive little plugin if a notification bar is something that you need!

Redirection

This is not a political endorsement.

This plugin is great for handling 301 redirects. Some of our clients have ecommerce stores and rather than un-publishing a product, they’ll delete it for whatever reason. Of course, when they do that, I get the wonderful notification from Google Search Console telling me that we’ve got a 404, oh no! Redirection is great at handling and sorting out that problem so that users aren’t sent to an “oops! 404 page not found!” page. It can handle conditional redirects it even tracks errors.

Accelerated Mobile Pages

This plugin isn’t for every website, but if you write a lot of articles, recipes, or sell products through an ecommerce store, this plugin can make a huge difference. It puts all of your posts into an AMP format, a stripped down version of your post that is mobile-friendly and gives you a chance to show up in the Google News carousel. Since implementing AMP for a few of our clients, we’ve seen a huge upturn in traffic to those pages.

There are lots of upgrades you can purchase for this plugin, but the free version is more than enough to work for most of our clients. It’s worth mentioning here that there is a free plugin, AMP Contact FORM 7 – AMPCF7 to make Contact Form 7 work with AMP. It hasn’t been updated in two years, but it hasn’t failed me yet.

And have I mentioned yet that having your own ecommerce store can be far more beneficial than selling on third-party platforms? Indeed, you can boost your own store‘s SEO with this.

Contact Form 7 Database Addon – CFDB7

If you’re worried about missing contact emails or accidentally losing the data that people have submitted, this plugin is handy. It stores each contact form’s information in a database on your site. You can export it as a CSV file, delete individual entries (or all) if there are duplicates, and it requires no configuration at all.

Special Mentions

I think that a lot of lists cover these plugins, but it’s worth mentioning anyway without needing to go into detail.

Augoptimize – our favourite plugin for optimising image sizes, scripts, and generally speeding up a page. We use it in conjunction with a subscription to ShortPixel.

Wordfence – Excellent for website security. You’d be amazed at how often people try hacking pretty much ANY website.

Yoast SEO – The best tool for SEO!

What are your favourite handy WordPress plugins? Let me know in the comments!

BloggingEducationProductivitySelf-ImprovementSEOSocial MediaTechnology

job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.

MarketingSEOWeb Development

Even yours

I am not one of the web designers at Panda Rose, but I have worked with a couple websites and have visited many over the years. Lately I’ve been noticing that some websites draw me in and others I just scroll on by. Some companies neglect simple website guidelines and unfortunately, they end up missing out on customers they could otherwise do business with. These problems can be fixed so easily. Here are my tips which I hope you already practice.

Photography

One issue that is always interesting to address is the images displayed on a website. Images are a very powerful tool when it comes to your business. But a poor photo quality puts up red flags for potential customers and this should be avoided at any cost.

What qualifies as a poor quality picture?

  • The image is unclear as to what the featured item is.
  • Poorly displayed.
  • A mess in the picture. Or if something is dirty without purpose.
  • Bad lighting or blurry
  • Not trendy

If a photo is not done professionally and obviously so, it is a major distraction to the customers on your site. I find that when a site has beautiful pictures I am easily convinced that the product or service is legit and exceptional without even thinking about it. All because of the great impression.

If the picture on the right was on a bakery website you would be concerned about the quality of the business. (Note the lighting and crumbs.) But if the picture on the left was on the bakery website you wouldn’t even stop to think about the picture.

People notice problems, they don’t notice when things are as they should be. Don’t give your customers a reason to second guess your website.

Poor quality pictures leave me wondering if the company doesn’t have the money to update their pictures, therefore they do not have a good product or service. Now I know that I cannot make that assumption about all companies but it is an honest thought that comes to mind.

Get. A. Professional. Photographer. I know that it sounds like a hassle but trust me, it will allow your website to give a good first impression and everyone knows that first impressions are everything. Please just do it, you won’t regret it.

Navigation

Your website needs to be easy to look through. If someone is on your site looking for something and they cannot find it without clicking through all your of your pages, then your website is set up poorly. Make it very clear what they can find on each page and follow through with that initial description. If customers have to think up specific search terms to find what they are looking for, they will move on to a different site very quickly. I know that I do.

Keeping up with Trends

When was the last time your website had an update on its full appearance? Are the main colours red and white? Or this blue?

Time for a major update.

Black, white and one other accented colour can be a beautiful theme or at least a good start for those switching up their site. Which brings me to my next point.

Simplicity is Beautiful

Clean up the clutter. A site trying to fit all the info about them on their homepage is overwhelming for everyone. Simplify the homepage, not just because it is easier to take in but because it is pleasant to look at. Again, people notice problems, not when things are working well . . .

Organization is favoured by humans in general. Suit the needs of the masses by keeping organized. Use minimalism for not only aesthetic reasons but give people the ability to find the pages they want. Don’t throw everything their way before they have the chance to ask for it.

Mobile Friendly

When I am not at work, I hardly ever use a computer to search the Internet for anything. If I click on a site while I am on my phone and it is impossible to read or operate I move on to a different website. Sadly I am sure that I have missed out on many great products and services because the website did not work well with my phone.


My best advice is to remind you to think like a customer. Try to imagine that you know absolutely nothing about your business and see if it answers all the questions that a customer might have. Your site needs to be easy to navigate and easy to work with. If your website’s purpose is to book appointments, ensure that is an easy task for customers to accomplish. If your site is made for providing information for customers, construct your site so that everything is organized. And remember that aesthetics matter in every aspect of your site. I hope to see your beautiful site very soon!

Let me know how you fixed up a website in the comments!

Tess Houcher 

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