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job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.

MarketingSEOWeb Development

Even yours

I am not one of the web designers at Panda Rose, but I have worked with a couple websites and have visited many over the years. Lately I’ve been noticing that some websites draw me in and others I just scroll on by. Some companies neglect simple website guidelines and unfortunately, they end up missing out on customers they could otherwise do business with. These problems can be fixed so easily. Here are my tips which I hope you already practice.

Photography

One issue that is always interesting to address is the images displayed on a website. Images are a very powerful tool when it comes to your business. But a poor photo quality puts up red flags for potential customers and this should be avoided at any cost.

What qualifies as a poor quality picture?

  • The image is unclear as to what the featured item is.
  • Poorly displayed.
  • A mess in the picture. Or if something is dirty without purpose.
  • Bad lighting or blurry
  • Not trendy

If a photo is not done professionally and obviously so, it is a major distraction to the customers on your site. I find that when a site has beautiful pictures I am easily convinced that the product or service is legit and exceptional without even thinking about it. All because of the great impression.

If the picture on the right was on a bakery website you would be concerned about the quality of the business. (Note the lighting and crumbs.) But if the picture on the left was on the bakery website you wouldn’t even stop to think about the picture.

People notice problems, they don’t notice when things are as they should be. Don’t give your customers a reason to second guess your website.

Poor quality pictures leave me wondering if the company doesn’t have the money to update their pictures, therefore they do not have a good product or service. Now I know that I cannot make that assumption about all companies but it is an honest thought that comes to mind.

Get. A. Professional. Photographer. I know that it sounds like a hassle but trust me, it will allow your website to give a good first impression and everyone knows that first impressions are everything. Please just do it, you won’t regret it.

Navigation

Your website needs to be easy to look through. If someone is on your site looking for something and they cannot find it without clicking through all your of your pages, then your website is set up poorly. Make it very clear what they can find on each page and follow through with that initial description. If customers have to think up specific search terms to find what they are looking for, they will move on to a different site very quickly. I know that I do.

Keeping up with Trends

When was the last time your website had an update on its full appearance? Are the main colours red and white? Or this blue?

Time for a major update.

Black, white and one other accented colour can be a beautiful theme or at least a good start for those switching up their site. Which brings me to my next point.

Simplicity is Beautiful

Clean up the clutter. A site trying to fit all the info about them on their homepage is overwhelming for everyone. Simplify the homepage, not just because it is easier to take in but because it is pleasant to look at. Again, people notice problems, not when things are working well . . .

Organization is favoured by humans in general. Suit the needs of the masses by keeping organized. Use minimalism for not only aesthetic reasons but give people the ability to find the pages they want. Don’t throw everything their way before they have the chance to ask for it.

Mobile Friendly

When I am not at work, I hardly ever use a computer to search the Internet for anything. If I click on a site while I am on my phone and it is impossible to read or operate I move on to a different website. Sadly I am sure that I have missed out on many great products and services because the website did not work well with my phone.


My best advice is to remind you to think like a customer. Try to imagine that you know absolutely nothing about your business and see if it answers all the questions that a customer might have. Your site needs to be easy to navigate and easy to work with. If your website’s purpose is to book appointments, ensure that is an easy task for customers to accomplish. If your site is made for providing information for customers, construct your site so that everything is organized. And remember that aesthetics matter in every aspect of your site. I hope to see your beautiful site very soon!

Let me know how you fixed up a website in the comments!

Tess Houcher 

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