Have you ever searched a product on Google and then 5 minutes later ads start popping up on Facebook or Instagram for the exact product you were looking for? Targeted ads is a whole separate topic…
But has it ever worked on you?
74% of consumers rely on social networks to help with their purchasing decisions.
The reason it may have worked on you is because, many consumers (including myself) prefer to stay within a social media platform to complete a purchase. The ease to click a few buttons and viola *order confirmation* pops up in your email while you casually continue scrolling, is what gets us.
In addition to this, did you know 54% of social media browsers use social platforms to research products (guilty as charged).
Surfing comments gives a great idea of what people are saying about the brand/product, how the brand responds to these comments (positive and negative) and if this product or service is a good suit for me, the curious consumer. A consumer simply searching these things can also determine if they will become a fan.
If your brand is practicing good social listening, interacts with your customers and shows appreciation for customers, then I, as a consumer, will be more likely to first of all, purchase your product, interact with your content, re-share your content (or tell my friends), leave a review, and maybe even create some content for you! Which means I am officially a fan of your brand.
Going hand in hand with this, some brands encourage their customers to leave reviews, and don’t shy away from a bad review every now and again. This helps consumers searching for their product to make a more informed decision and become a more loyal customer.
Instagram, Facebook and Pinterest now all have shopping options, making it much easier for your customers to buy from you. The process to set these up is quite straightforward and simple. If your business offers products, social media shopping is a great option for you.
Social media marketing is a much cheaper option for your business when advertising compared to traditional.
Cheaper, yet effective.
You are able to make connections with your audience and address questions and comments as they come, making you more authentic and appealing to your audience.
How does this actually look for your business?
Let’s take a look.
In order to calculate ROI you need to set goals. Do you want to increase brand awareness, business conversions, improve customer service, etc? Setting goals determines which statistics you want to focus on.
When looking to increase brand awareness, here’s some things you want to track:
Impressions(combined with engagement)
Identify the number of impressions for a given post, on a given platform
Identify the reporting period to measure, like a week, month, or quarter
Compare to previous periods to see a trend
Share of voice
Audience Growth Rate
What’s the rate of growth for your social media followers?
And, was it faster than the previous months?
Hope I didn’t lose you!
It’s okay if some of these don’t apply to you. The good news is you don’t need to track them all. Choose what is most important for your business to track and follow those stats.
The list looks different for business conversions, customer service and so on. So often we get lost with having too much information we don’t really know what even applies to us. There’s lots to track, some business goals are more difficult to track than others. But at the end of the day, you get an idea of how social media is working for you by monitoring your numbers.
In The Long Run:
Remember, it’s a slow game. You can have your strategy set, and it can still take some time to see improvement. The key is consistency.
Aligning your social media strategy with your goals, and keeping track is how you will really begin to see the benefit of social media for your business. Social media offers many great opportunities to reach your customers. Your customers are already searching for your business, creating a strong online presence will ensure they find you before your competition.
Hearing what I’m saying but still stuck how to put these points into action? Contact us today to see how we can make social media bring in business for you.
It’s not uncommon to find yourself stumped by the questions your social media manager may be asking during the onboarding process. Some of these things you may have never even entertained the thought of, so why not prepare yourself in advance?
What struggles do you have with social media?
You should be asked this question. While your social media manager (SMM) may already be able to see a few struggles, it’s good to be prepared for this question as some struggles are not so obvious.
What are your specific goals? Do you have a number goal in mind?
Having goals in mind will help your SMM be the best at their job, and it eliminates a guessing game. What are some business objectives you have? The most common business objective is of course to increase sales, but you may want to increase brand awareness, or website traffic. Your SMM will be able to take your business objectives and turn them into social media KPIs.
What platforms do you have already? Which work best?
We do our research when you inquire for our services, and probably know which platforms you already have. Making sure we are all on the same page right from the start is best practice. This includes coming prepared with login credentials for your SMM.
What content has the best engagement?
Not everyone pays attention to the numbers, we get it. It will help the start-up process move a little faster if you already know what content has the best engagement and to remain consistent with content that already works. That being said, we are the professionals. Your content may be doing well on the number side but may be harming your overall goals.
For example, sharing content that is highly popular, but doesn’t align with your brands voice, may get you great numbers but does nothing for actual business objectives. Just think, if you share a trending meme you may get attention, but that could be all. The attention you get could be from people way outside your audience demographic. Therefore they don’t care about your business and wont go past hitting the like button. Trust your SMM; we look past the vanity metrics and see what will help you in the long run and create a strong online presence.
What is your target audience?
As a business owner you know your audience better than anyone, it helps to give the details to your SMM such as your audience’s location, age, interests, lifestyle, etc. During the first month your SMM will spend time researching and learning your audience so they also become familiar with your audience and having a base understanding will speed the process along.
What is your brand’s voice? Does it have a specific opinion?
A major part of having an online presence is to establish your brands identity. Maybe you’re a fun, charismatic company that wants to take the stress out of a stressful business niche. This question can sometimes stump onboarding social media clients, as not every business knows what their brand’s voice is, especially if they have no online presence. Your SMM will work with you to find your businesses voice and tone, as these two things turn your business into a brand. The key here is to stay consistent across all platforms.
Who are some of your competitors? What makes you better?
I’m sure as a business owner you’re aware of your competitors, and what makes your business better than the rest. This is a huge factor in creating a social media strategy. Informing your SMM of your competitors will give your business an advantage. You know the saying, “keep your friends close, and your enemies closer.” Well, your competitors aren’t necessarily your enemies, but it’s good to keep a close eye on what works for them, and what doesn’t. Your competition may not be practicing social listening . . . but you are! Their audience could be asking questions, and getting no response. When people feel heard and valued, they are more likely to trust your brand.
If you find yourself lacking the answers to some of these questions, I encourage you to put some time aside and find the answers even if you aren’t looking to hire a SMM. This is a great way to improve your social media strategy yourself and learn even more about your business. We are always open to answer any questions you may have for us, give us a call.
I’m going to spoil this whole blog by telling you the three reasons you should build your own eCommerce website in this very first sentence: eBay, Etsy, and Amazon. That’s it, there you have it, that’s why you should build your own eCommerce website.
I know what you’re thinking: “Deborah, you’ve gone completely bananas. I couldn’t possibly independently compete with those three!”
Well I hate to break it to you folks, but I went completely bananas years ago. You should know that by now. But that’s completely aside from the point and unrelated to anything I’m saying here. Just let me continue, and stop mentally interrupting me, OK? Thanks.
Even when you list your products on those sites, you are still competing with all of them. But let’s take a closer look.
Of these big three sellers, Amazon.com was founded in 1994. Who even remembers having the internet in 1994? My family had an Apple computer back then, but eventually switched to a PC. I think we got dial-up in 1995:
. . . and then that sweet sound of connection. It wasn’t long before I discovered Amazon.com. It used to be all books, all the time, and soon after, I could also get CDs and DVDs, and better yet, I could soon buy them used from other sellers! I’ll admit, I have Amazon Prime membership in both the USA and Canada. As a buyer, Amazon is pretty great.
But what about as a seller?
Amazon is complicated. Their fees are high. You’ve got a huge amount of competition, including people who buy and bulk, which isn’t great if you’re a smaller business. Not only that, but you are also in direct competition with Amazon itself.
Speaking of competing products, several major brands have refused to sell on Amazon because they don’t police the grey market well enough. One brand even preferred to sell exclusively on Walmart instead. Not to dis Walmart or anything (loyal shopper here), but I kinda think that says something.
Ah yes, the wild west of online sales. Or so it seemed to be back in those first few years. eBay was founded only a year after Amazon, in 1995. It started simple enough. The first sale was a broken laser pointer to a fellow who collected broken laser pointers, who would’ve thought? Initially, listing an item was free, but the founder’s internet services bill got too high, so he had to start charging a listing free, which people found pretty reasonable.
(As an aside, my first year of high school, my school’s principal, Tom Sawyer (yes, that legit was his name, no relation to the real fictional Tom Sawyer, though), was an expert at calling auctions. You know, that really fast-talking thing. Everybody in town would get him to do live auctions. Pretty amazing. eBay should have hired him for . . . something.)
Thousands of people have found success on eBay, but more and more, people have become increasingly frustrated. In the words of one former seller, “eBay sacrifices its sellers to its buyers”. I know that “the customer is always right” is a good general policy, but eBay appears to take this a bit too far. According to this same seller, “eBay ‘insures’ purchases by resolving all disputes in favor of the buyer, and then forcing the seller to cover the costs. Paypal helps them by seizing the seller’s funds.”
So eBay runs on a guilty-until-proven-innocent-system where the seller can almost never prove themselves innocent. It also leaves the seller open to buyer fraud.
eBay can limit your sales very arbitrarily, despite your good record (and bringing in lots of income to eBay itself). An ill-intentioned person can give a seller a bad review, a postal strike causing a delay in shipment, or any other little fluke can lead them to limit how much a seller is allowed to sell. One seller whose whole business. You are subject to eBay’s whims. You may feel like your own boss, but you are at the mercy of buyers and eBay’s poor customer service.
Etsy, the newest to the market. Launched in 2005 on the east coast, it’s the indie girl’s heaven for vintage, handmade, and craft supplies. Yes, I’ve purchased all of the above on there. Etsy has been great for sellers of these things, but in recent years, Etsy’s policies have changed for the negative.
Etsy is no longer friendly to small business, you are literally competing with huge shops in China. It’s sad really — you see someone has designed something creative and lovely, and within a few months, other people are copying that design and it’s all being shipped from China. Sure, maybe it was handmade, but do you really think the worker got fair pay for the work they did?
Not only that, but because of Etsy opening up their policy to this type of business, small business owners have faced lower sales volumes and increased competition due to the sheer volume of shop owners on the site, and it’s not exactly easy to differentiate your own shop from all the rest. You get a name and you get a logo. That’s about it. It’s very difficult to truly build your own brand.
On top of this, Etsy has their own weird SEO algorithms that work completely differently from most ordinary search engines, and at the same time, Etsy items don’t rank well in Google searches. And then there are the fees. They can arbitrarily hike the fees whenever they please, cutting into the profit margin of small businesses as well.
At the end of the day, is it really worth all this trouble?
Who are you really working for?
All three of these platforms make it somewhat easy to list your products in an online shop, but is it really worth it? How does it really benefit you as a business? Perhaps early on it might have been easy for people to search and find your products, but now they’re so over-saturated that it’s difficult for people to find you. You can’t truly build your own brand.
At the end of the day, with having to follow someone else’s ever-changing policies, very little control over how operations are run, and the inability to truly build your own brand while paying someone else fees, it sure sounds a lot like you’re doing a lot of work for someone else. You may have more flexibility than a typical job, but you’ve still got someone bossing you around.
But what else can a small business do?
Gosh, I’m sure glad you asked! The truth is, building your own eCommerce website isn’t that complicated. There are lots of options out there, though our two favourites are WooCommerce and Shopify. The great thing about your own site is you are in charge. You decide what your website will look like, your branding, everything. Nobody will tell you what kind of payments you will take, you get to decide that. You get to decide what shipping options you will offer, and where you will ship.
I don’t know about anybody else, but I’m pretty stubborn and don’t like being told what to do. I’m also a bit of a control freak, so being able to control every aspect of my business (or delegate to people whom I trust) is right up my alley. Both of these platforms offer countless tools to make it easy to do.
How will people find me if I’m not on one of these big sites?
OK, that’s the easy answer, but not the only one. Look at it this way: you’re not just selling stuff, you’re building a brand. Do you have a Facebook page? Instagram? Most of these eCommerce platforms have integrations with both Facebook and Instagram (WooCommerce: Facebook, Instagram; Shopify: online sales channels).
Back to Google though — this year they announced a new feature they are making available on their shopping search results. Currently their Google Shopping search results are all sponsored products, but this spring, in the US, they opened it up so that people could list their products for free (there would still be sponsored listings, a bit like regular search results).
This isn’t available in Canada yet, but one article suggests it will be quite soon for Canada, and another says that it will be global before the end of the year. I find this pretty exciting, as it’s another SEO opportunity for our eCommerce clients. It appears that already there are integrations for WooCommerce and Shopify.
OK, but what about the cost?
I’ll admit, there’s a bigger up-front cost with building a site yourself.
I take that back. Shopify isn’t all that bad, although they have monthly fees, because it is hosted, although the monthly fees might add up, but it comes with everything all-in-one full-meal-deal if that’s what you like. You can pay to have someone set it all up for you, have it match your branding and whatnot, or you can set it up yourself and you’ll probably get by either way. It’s a great option for someone who wants a store. Some pretty big brands use Shopify, including Hasbro, The Economist, Heinz, Crabtree & Evelyn, and Penguin Books.
WooCommerce is my favourite though. It’s a great option if you want a full website, more than just a shop. From what I understand the API is easier to work with, so if you like doing your own coding . . . stuff (sorry, I stick to html and css, disturbingly so), it’s a better option. I like that you can use their official plugins or third party plugins to make it do whatever you darned-well please. Many-a-time a client has asked “but can you make it do this?” and I’ve said “of course we can!” then gone to one of our developers and said “so . . . they asked me if we can make it do this” to be told “weird but . . . I guess so?”
As for cost, WooCommerce itself is free, though if you purchase it with a theme, it sometimes comes with other paid upgrades. There are paid and free plugins you can get for WooCommerce. Your main cost will be building the website, and then the monthly or annual fee of hosting it varies from provider to provider.
I may or may not be the Yes Girl, much to the chagrin of our CEO. (Sorry Kelly.)
Let’s do it!
So now that I’ve given you all the reasons why you really ought to have your own website instead of working for someone else, why don’t you give us a call, send us an email, or contact us through social media and let us help you get your business online! We can offer advice on what platform is best for you, or we can do all the work for you. Whatever level of service you need, we’re here for you.
So you’ve hired someone to manage your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should be doing much more than that when it comes to their clients.
You social media manager should know and ask about your marketing objectives and follow them. There could be many marketing objectives for your business and it’s important your social media manager is knowledgeable in all of them. This is after all what is going to make it worth it in the long run.
Keeping up with how many followers you gain each week or month is great but not all of these followers will be potential clients or customers. Tracking how many organic engagements you are getting, will give you a greater understanding on how your day to day strategy is working rather than being swayed by the big numbers your ad gets. While ads are great for exposure, the insights may not be as relevant. Ads show the number of impression your content is receiving, but did you know some ads count impressions where if one account has been shown the same ad 100 times this counts as 100 impressions. So while the big numbers may look great, the organic ones are where you want your social media manager to focus their energy on. Being smart on how you track your progress and statistics is just as important as the insights themselves.
If your social media accounts aren’t active this may be a big concern. One of the biggest parts of hiring a social media manager is to get the activity on your account that you don’t have time for. This is a time consuming part of the job and extremely important. Just as importantly the content being published needs to be engaging to your audience. You social media manager should be researching and learning your audience and what interests them, as well as their needs and how your business can help them. Along with being active on your accounts, your social media manager should be keeping track of inquiries and directing them to the right people or resources within the company. If someone is inquiring about a service you offer they should make the initial contact with the customer, then direct them to the professionals in your business if they can’t answer the questions, or feel it’s better left to the experts in that area.
Scheduling & Calendars
Scheduling content is not just a trick of the trade, it’s necessary. This is how content can be posted at any and all times, based on your insights of optimal times to post. Keeping a calendar of content planning is a habit your social media manager should be doing. This is key to not only organization, but to have a plan for future content. Your social media should have a goal, and planning in advance helps you stay on track. A content calendar improves the efficiency of your social media specialist, so your content isn’t being left to the last minute, rushed to get out and susceptible to simple mistakes.
Content is another one of the biggest jobs for a social media manager. This is probably one of the main reasons you hired them in the first place. You didn’t have time to find or create content, and still don’t. Finding info to share that meets your audiences needs and interests is a very important part of a social media managers job. While your social media specialist doesn’t have to be a professional photographer, they should be creative in the kind of content and images to capture. They should also be somewhat photo savvy or have connections to a photographer they can work with, as making an attractive Instagram account etc. is part of their job. If your social media manager works remotely, they should at least be sending you content ideas that are easy enough for you to take yourself, or for a hired professional to take, and they should not be using only stock photos on your account.
Part of branding is being recognizable. Your business colors are a big part of who you are, as is your brands voice, and logo. All these things should be used as much as possible. Don’t be stuck promoting others graphics, or words. Your social media manager should get creative and create a template that you can post quotes on, or promote sales. This helps increase brand awareness and makes your content original and shareable, let others promote your business and graphics not the other way around.
Your social media marketer should be keeping up with the latest trends for your industry and on social media. This also means keeping up with algorithms on social platforms. If video content is doing the best, your social media manager should be encouraging videos. If other businesses in your industry are active on Youtube, Pinterest, LinkedIn etc. then you should be too. Your social media manager should be keeping your business in the loop so you don’t miss out on opportunities to be seen and heard.
This may be overlooked by some social media mangers, and definitely shouldn’t be. Research should be done on your business, on the things you offer, and the people you are selling to or targeting. This is actually an important part of their job as well, if they don’t know what you offer and the people you are targeting, how will they be able to cater your content or ads to the exact people that want and need to see your business.
Social media managers are extremely important and helpful for your business. As social media is growing… and definitely not going away anytime soon, you will want your businesses social media presence to be made known. Your social media manager should be posting content that is relevant to your industry, they should be doing their homework on your business so they are sending out content that is appropriate to your industry. When done correctly, social media managers can help increase brand awareness, sales, grow digital presence, generate new leads, retain existing customers, along with so much more.
Most have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels that are the most beneficial to your businesses unique needs. Each platform attracts different age, gender and even industry demographics. Depending on your target audience you want to be present on the platforms your audience is using most often.
This is the best platform to start on for any business, it has the widest range of age demographics, and currently has 2.38 billion active monthly users. This is a great platform to make connections and build community. You can easily share important aspects of your business, and find potential customers. On this platform you want to post videos and curated content. Although if your business is targeting a younger audience, ages 13-17 this age group spends less time on Facebook than 18 and up.
Instagram has quickly become a massive platform, with 1 billion active monthly users. This platform is great for product based businesses, as it is highly visual and just recently released the shopping feature making it even easier for customers to buy your products. Instagram is focused on creativity and building community. If your target demographic is under 35 this is a platform you cannot skip. 63% of users are between the ages of 18 to 34, and to make it even better its virtually an even split between male and female users. On this platform you want to post good quality aesthetically pleasing images and stories, use this platform to become more personal with your customers.
Twitter is the go-to platform for being updated on the latest news and trends, it is fairly fast paced so posting often is key. This is another great platform for sharing interesting information, or contributing to a conversation about your industry. Studies show that tweeting content with visuals does significantly better than without, although other studies show posting your traditional “one liner” tweet is just as good (we’ll leave it up to you to decide for your business on this one.) This platform also tends to have a younger audience 38% user are 18-29. But with that said, still a high number of users age 30-49 are active on Twitter making up for 26% of adult users. Both male and females are active on Twitter so if your business targets one or the other, or both this is a great platform to gain exposure on.
LinkedIn is one of the best platforms for professionals. This channel is best used for business-to-business brands aiming to make interactions with the decision makers of a business. Gender demographics are well balanced here as neither male or females are more active on this platform. Businesses are looking for certain industries or job titles rather than ages or genders. This is a great place to post job openings, update other business owners and professionals on company changes and share professional content. 34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49 are active on LinkedIn.
Pinterest is a platform that is often overlooked as it used to be a community of home makers sharing recipes and DIY projects. While this is still true, the user base is more female dominant on this platform, 50% of new accounts are being made by males. Pinterest should be seen as a search engine more than a social media platform as 2 billion searches are made every month. It’s a great site to direct traffic to your website and gain exposure for blog post, and products. The content on this platform is highly product based, as users on Pinterest are usually searching for a product.
There are so many more platforms you can choose to be active on but these are the biggest ones you want to focus on as they are highly popular. Social media is a great way to reach more people and build rapport with customers. It’s a way to show off your aspects of your business that may otherwise be looked over.
Tip: remember to be social on the accounts you have, respond/leave comments, and share things you find interesting. Whatever your company culture may be let your content also express this same energy to your viewers. Your account can be whatever you want it to be, not just what everyone else in your industry is doing!
So you’re looking for a new job. Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.
Cover letters aren’t optional
Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.
If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.
Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.
Be a Human
Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.
It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.
Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t on board, people may be missing you. Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches.
Setting Up a Google My Business Account
If you haven’t set up a Google My Business (GMB) account yet, you’ve got one mission for today…set up a GMB account! No seriously, it may seem like just another place to add your business to but this one is important and here’s why. When people are searching for a product or service they jump onto Google. For example, searching “office supplies” pulls up the Google accounts of places that offer these supplies. This image is what your GMB account will show up like. You will see the rating of your business, location, some images and much more as you go in further. If you have a good GMB account, this may even show up before your website listing. The initial set up is straight forward, but it’s the actions you take in each of those steps and after your account is set up that makes or breaks your account.
Images Are Everything
When you have the option to add pictures of your business, always, always do it. You don’t want to resort to stock images because Google will find them and remove them. Take this chance to show off your business, inside and out. Take multiple pictures of the front and inside of your building. People feel comfortable when they can see different aspects of your business. You don’t need to hire a professional photographer either. Take clear, well lit images of the first place you see when you walk in, the staff and definitely your products. Don’t make people feel like they are going on a blind date when they are coming to you. If a business adds stock images as their product photos or avoids images of their building, I usually question why their products weren’t deemed “good enough” to make it to the front page. Or what the building looks like so I wont drive past, or wonder if I’m at the right address. Including these images shows you are proud of your work and prepared. Add pictures of the people working there, recognizing a face when walking into a business, even if it’s just from a picture, helps puts people at ease and builds trust.
Take advantages Of Features
Just recently, Google made it available to get a short name for your business. Creating a short name makes it easier for people to send links to others to leave a review. When adding a logo to your profile be sure corners aren’t being cut off and it is a good quality image, a square usually works best. Choose a header that represents your business well and be creative when writing your business description. Please don’t copy and paste directly from your website, make your description unique.
Be active on your Google My Business account, post every week about new features or products. Bring to life aspects of your business that go unnoticed. Posts will expire so keep your account updated for the best reach. Regularly check your categories because they are often updated and new categories are added that you may want to be found under.
Reviews aren’t as scary as they seem. We have an entire blog post about how to manage bad reviews. So when it comes to Google reviews, don’t be afraid to ask customers to leave a review after their visit. It’s a great way to hear about their experience and gain exposure! Although in the event that a bad review pops up, don’t take it personally. Be professional, address the issue, create a solution, if it hasn’t been solved already, and apologize for their experience. Keeping emotions out of it is the best way to professionally solve a problem. Since you can’t control the actions of others, it starts with you. Don’t become aggressive or invalidate their experience. Accept it and always apologize, then respond to them in a positive way. This is important. Always respond to reviews, good or bad, in a positive manner. Recognize that some bad reviews are good. Many people want to look at bad reviews just like they want to look at good reviews. They take note of how you responded and what your solution was to the problem.
Creating a Google My Business account increases the amount of people you reach. It helps give more information about who you are and what you do. It encourages people to find you in other areas, like Facebook or maps. You don’t want to skip on an opportunity for people to see your business and to gain more customers.
Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account.
Its difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Buffer to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.
Respond to all comments
Yes, even (especially) the negative ones. Instagram has added a nice feature that you can now like comments, this is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave comments on accounts other than your own.
Always use images
This applies to your Facebook and Twitter accounts, as Instagram won’t let you post without a photo. Tweets with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.
Include questions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are super easy to ask, people can answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!
Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones will also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you will see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work.
Get more followers
The more followers you have the more engagement you will most likely get from them. All things leading up will help you get more followers but an account with 100 followers compared to an account with 10,000 will get more interactions. Social media can be a numbers game but the quality of your content is the most important aspect of your posts.
Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.
Pinterest: An app where women find recipes and DIY projects, right?
Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?
Pinterest is 80% more viral and 3x more effective at generating leads than Twitter
1. Pinterest Drives Heavy Traffic
Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.
2. Longer Post Exposure
The average lifespan of a Pinterest post is three and half months, that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.
3. Excellent SEO Strategy
Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant.When a google search is made with that keyword, your pins will show up.
4. Free Marketing From Your Fans
The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.
5. Engage Easier With Customers
Even though Pinterest is smaller than Facebook, Twitter and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.
We’d love to hear your Pinterest strategies. Leave us a comment below!
Social media nowadays is more than just a social network. It is used as a tool for businesses and a way to communicate with others. Although sometimes, we can get too caught up in the scrolling world that we don’t realize how it could be affecting our well being, relationships and even work.
As a digital marketing specialist I work with various social media platforms every day. It’s my job to scroll, to build community and relationships with people. Social media is a business tool so deleting it just isn’t an option… or is it?
The answer is yes. Yes, you can delete social media and you know why? Because it’s good for you.
The average person will spend nearly two hours a day on social media.
Want to to see if you fit the average? Take a look at your Screen Time feature (if you have an iPhone.) The results will likely surprise you. You can see which categories you spend the most time on. Entertainment, productivity, social networking etc. You can also see how many notifications you get a day and how many times you pick up your device. As someone who works on social media for work, my times may be a bit above average but I want to give you a look at what my statistics look like.
Average Screen time per day: 4 hours 33 minutes
Social networking (you will be knocked off your feet here) 24 *hours* 20 minutes! (Time for a social media detox!)
Pickups: 92 per day
Notifications: 59 per day
This is a lot of phone time! Most of it is social networking.
So here’s why it’s so important to take some time away from social media, even if you use it as a business tool. And some tips to get around the business aspect of it to put your mind at ease when you step away.
1. Social media tends to make you focus on others more than yourself
You mindlessly scroll, coming across a picture of how your co-worker bought a new car, or that your friends went out and had sushi on Saturday night. Are these things you really need to know about? No, not really. It’s entertaining, for sure. But this tends to just make you more concerned with what others are doing with their lives, rather than what you are doing with yours. Weekends spent working towards your personal, or business goals may not be glamorous or Instagram worthy. But it’s good for you. Taking the time away from social media means that you have to go out of your way to find out about other peoples lives. Its not just information accessibly to you. So if you need to know what others are doing you will have to be intentional.
2. Too public
Privacy has gone out the window, that is usually when it comes to social media. Of course as a business, keeping people in the loop about new offers or features you offer is key to your account and potential leads. But are you being too public with your personal account? Or finding it draining when others are too public with their lives? This could be a sign that you need to take a step away from the screen. Realigning what is appropriate to post on social media platforms and what is private to you or your family sometimes comes from taking a step away and realizing that you can still have a good time, without having to post about it or update your Facebook status.
3. Distorted version of reality
I can tell you that many accounts you follow on Instagram or Facebook are not all they say they are. Not that they are lying to you with their words, but sometimes it can be hard to differentiate whats real and whats not in an image. You see it in magazines, on billboards, TV ads and so many more places, especially on your own device. With the apps available to literally anyone, you can’t trust what is real or not. I can make the trees in the fall look more radiant than they actually are, my skin more glowing, even make water move in a still image. False images are thrown to you left and right and sometimes it’s exhausting. Even if you don’t realize it.
4. Live in the moment
Ever been to a wedding and can’t actually see the beautiful bride because of all the phones popping up all over the place? Cellphones have actually changed how professional photographers do their job. Some couples have asked that people put their phones in a basket because the photographer won’t be able to get beautiful pictures without arms stretched all over the isle trying to get pictures or live videos for the world to see. We have sometimes forgotten how to truly live in the moment. Taking a social media detox will make events or scenery more fulfilling for you. Try going outdoors for a hike and just breathe in the fresh air, take in the moment.
Resist the temptation to pull out your phone to document the event or share it with your friends. Do it for you.
5. Free up your time
Now that your phone doesn’t have 410 notifications (okay maybe that an exaggeration) a day from Facebook or Twitter what do you do with all your free time? You can read a book, try yoga, go for a long walk with your dog… the possibilities are endless. You may even notice your energy go up, with removing yourself from comparison and false reality.
Quick tips to take a break from social media if you need it for work:
Get a scheduling app. Apps like Buffer or Tailwind can schedule your content for you if you need to be on top of posting for your business. Put in a bit extra time to retrieve content and caption your posts. Schedule them for times that suit your audience, simple as that!
Only delete your personal account to cut down on time you spend endlessly scrolling on the platform. Restrict your time limits to only work hours or only to answer messages or comments. (check in once a day for only a few minutes and avoid going into the feed. Only check notifications or places that actually need your attention.)
Hire someone to manage your social media accounts for you, so your account is still active even if you aren’t. This will make it easier if you want to make it a routine to get unconnected with the digital world more often.
Taking a digital detox (more specifically social media) has multiple benefits to your personal well being. The world will not end if you don’t upload a picture of your food. Allow yourself to step away from time to time. It’s becoming more and more important as social media grows to set boundaries with what’s private and what’s public. Start with one day, then a weekend, and adjust accordingly. Some can go a month, while for others, a day is just as refreshing.
If you are looking for someone to manage social media for your business, send us an email or call us at 780-652-1190
Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you!
Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain.
We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development, mobile app development, virtual reality, and software development for your business. It’s your technology, and our geeks!
Geek /ɡēk/: Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.
That’s us! We are your Chief Technology Officer, or as we like to say CTO.
Meet Chris, (left) Gerard, (middle) and Josh (right). These three awesome guys handle either website development or mobile app development.
That means they are the guys who fix bugs on mobile apps or maintain the back end of your website. The difference between a web developed and designer is a designer maintains the aesthetics portion and usability, while a developer takes a website and makes it functional. The same idea applies for app development. They maintain the functionality of the app and correct any bugs that arise.
Everyone at Panda Rose is extremely talented, we truly have an amazing team. Catch our Social Media to see more team members featured! We are excited to see Panda Rose growing, and to be able to work with so many amazing team members and clients.
Interested in seeing what we can do for your business? Send us an email. We are looking forward to working with you!
We believe every business needs a mobile app in 2019. The number of users downloading apps is rapidly increasing and it’s not stopping anytime soon! We break down some reasons why your business needs an app, yes that’s right (even) YOURS!
Is your business selling something or offering a service to the public? Of course! A mobile app keeps users updated by directly sending them push notifications about new offers and promotions. Mobile payments are being used more frequently because of just how easy it is. Setting up mobile payments within your app offers customers another chance to buy from you and making it easy so they’ll want to come back again and again! Win!
Once you download a shopping or service app, do you go back into your search engine and insert the web address every time you want to contact or buy from them? Of course not, that’s why you have the app. Users are more likely to click into your app when its right at their finger tips, that is the day and age after all. So it makes sense to set up an app where customers can easily contact you and search things within your app.
Asking customers to pay for a food order, movie tickets or a dinner table is asking them for loyalty and when its easy, they want to give it you. Keeping customers coming back is key to any business. You want customers to like the products or services you offer and refer your business to other people.
Mobile apps are generating business in so many new ways, the benefits are almost endless! Be sure to contact us at [email protected] with any questions about getting an app set up for you today!