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SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

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Is your company being seen online? Hello? Are You There?

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“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

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Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

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Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

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You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

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PHP, one of many languages Panda Rose has experts for.

A very common question that goes by my desk is “What programming language does your team specialize in?” I always find that question amusing for a variety of reasons, the biggest being that while I understand the adage “A Jack of all trades is a master of none.” I also appreciate the fact that if I am hiring a law firm, I do not just hire one person within that law firm. Nor, I hope, do I hire a large law firm where everyone who works for it is only familiar with one statute of the field of law.

Would you hire a patent law firm, if all they knew was the patent law specifically around inventions made in the 1990s?

Would you hire a real estate law firm, if all they knew was property law in the Montreal area?

Yes, there are very specific circumstances where that would be useful, but many would hire them as specialists to aid your usual lawyer, and not as the go-to for everything law.

So why would you hire a software development firm who only knows how to install WordPress, and install a few plugins, a theme, and ensure that the whole house of cards does not collapse until after you pay their contract?

They may save you money in the short-term, but the long-term costs could be massive, in some cases far more than you had originally budgeted.

As I have considered this over the years, I came the conclusion that a software consultancy should not follow the “Jack of all trades” adage as a firm. Yes, we have specialists who know the deep intricacies of the programming languages they work in, but we have more than one of them, and they do not all overlap on a single language. This way, we provide the service that best fits you.

So to answer that question, “Which programming language do you specialize in?” We specialize in the language that will help you succeed.

We are your dedicated CTO.

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