BloggingEducationMarketingMobile AppsSocial MediaUncategorized

Social media for your business

Most have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels that are the most beneficial to your businesses unique needs. Each platform attracts different age, gender and even industry demographics. Depending on your target audience you want to be present on the platforms your audience is using most often.

Facebook: facebook

This is the best platform to start on for any business, it has the widest range of age demographics, and currently has 2.38 billion active monthly users. This is a great platform to make connections and build community. You can easily share important aspects of your business, and find potential customers. On this platform you want to post videos and curated content. Although if your business is targeting a younger audience, ages 13-17 this age group spends less time on Facebook than 18 and up.

 

Instagram:Instagram

Instagram has quickly become a massive platform, with 1 billion active monthly users. This platform is great for product based businesses, as it is highly visual and just recently released the shopping feature making it even easier for customers to buy your products. Instagram is focused on creativity and building community. If your target demographic is under 35 this is a platform you cannot skip. 63% of users are between the ages of 18 to 34, and to make it even better its virtually an even split between male and female users. On this platform you want to post good quality aesthetically pleasing images and stories, use this platform to become more personal with your customers.

 

Twitter:Twitter

Twitter is the go-to platform for being updated on the latest news and trends, it is fairly fast paced so posting often is key. This is another great platform for sharing interesting information, or contributing to a conversation about your industry. Studies show that tweeting content with visuals does significantly better than without, although other studies show posting your traditional “one liner” tweet is just as good (we’ll leave it up to you to decide for your business on this one.) This platform also tends to have a younger audience 38% user are 18-29. But with that said, still a high number of users age 30-49 are active on Twitter making up for 26% of adult users. Both male and females are active on Twitter so if your business targets one or the other, or both this is a great platform to gain exposure on.

 

LinkedIn:LinkedIn

LinkedIn is one of the best platforms for professionals. This channel is best used for business-to-business brands aiming to make interactions with the decision makers of a business. Gender demographics are well balanced here as neither male or females are more active on this platform. Businesses are looking for certain industries or job titles rather than ages or genders. This is a great place to post job openings, update other business owners and professionals on company changes and share professional content. 34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49 are active on LinkedIn.

 

Pinterest:Pinterest

Pinterest is a platform that is often overlooked as it used to be a community of home makers sharing recipes and DIY projects. While this is still true, the user base is more female dominant on this platform, 50% of new accounts are being made by males. Pinterest should be seen as a search engine more than a social media platform as 2 billion searches are made every month. It’s a great site to direct traffic to your website and gain exposure for blog post, and products. The content on this platform is highly product based, as users on Pinterest are usually searching for a product.

 

There are so many more platforms you can choose to be active on but these are the biggest ones you want to focus on as they are highly popular. Social media is a great way to reach more people and build rapport with customers. It’s a way to show off your aspects of your business that may otherwise be looked over.

Tip: remember to be social on the accounts you have, respond/leave comments,  and share things you find interesting. Whatever your company culture may be let your content also express this same energy to your viewers. Your account can be whatever you want it to be, not just what everyone else in your industry is doing!

BloggingEducationMarketingProductivitySEOSocial MediaTechnologyUncategorized

pinterest

Pinterest: An app where women find recipes and DIY projects, right?

recipes

Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?

 

Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

traffic

1. Pinterest Drives Heavy Traffic 

Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.

watch

2. Longer Post Exposure

The average lifespan of a Pinterest post is three and half months,  that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.

3. Excellent SEO Strategy

Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant.When a google search is made with that keyword, your pins will show up.

4. Free Marketing From Your Fans

The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.

share

5. Engage Easier With Customers

Even though Pinterest is smaller than Facebook, Twitter and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.

 

We’d love to hear your Pinterest strategies. Leave us a comment below!

 

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

MarketingSocial Media

Push Pin

What is your company doing about it?

I remember when Pinterest was created in the spring of 2010. I remember because my mom had found it sooner than most of her friends. At the time, my mom thought of it as her secret great idea place. Where she could find gift ideas, “pin” recipes, checkout DIY projects and beautiful pictures of places she would like to visit.

When she would tell her friends about the app she would explain to them like it was a literal bulletin board. Saying that you could grab ideas from anywhere and “pin” them to your own boards for later reference.

I realize now that I haven’t thought of Pinterest as a bulletin board in a very long time. I think that’s because it has grown to be so much more. The virtual bulletin board of 2010 has morphed into what I would call a never-ending magazine.

Pinterest is popular for a few reasons, one of those is due to the personalization. I follow people and companies who pin similar styles and interests so I can see their take on styles we share opinions about. Not only do the people I follow show me pins I may potentially like but when I pin anything, Pinterest will also show me pins similar to that one so I may find even more websites, photos, products, that would appeal to me.

Influence is a huge player in the Pinterest game. Everyone is influencing each other. You and your pins are always reaching someone. There is a huge cycle of pinning and influencing, pinning and influencing… Not only do individuals have the ability to go through this cycle, but companies and their products can as well.

I also use my Pinterest account as a wishlist. This means I seek out brands and products that I would like. I can show them to my friends and family, asking for these things for Christmas. I can refer to the boards of my friends to know what they would like as gifts also.


Pinterest users are mostly women and I’d say that 90% of the pins on Pinterest are products.

In short, Pinterest is an amazing place for target marketing.

What is more powerful than a woman who loves a product? A group of women who love a product.

Have you ever heard a group of ladies discuss a product they love? The enthusiasm and eagerness they posses is energetic enough to get others who have never heard of the product excited as well. In a nutshell, that is what Pinterest is. People excited over products. Effecting each other as they repin.

Pinterest is like an affiliate system but the affiliates don’t know they are branding for you, you don’t need to pay them, and their reviews are honest. What more could a company want?

If you have a website that links to your Pinterest account, I hope that you are keeping it active, as it is definitely worth it. It does take a lot of time and effort though. You need a constant supply of beautiful pictures or videos and compelling captions that will draw in people to click through to your website. I would would even suggest that you keep the Pinterest account as active as you would keep your Instagram account.

I follow a few clothing brands on Pinterest. They always have beautiful pictures and they add them to their many boards regularly. I gush over their stunning photos and repin them. Not only are they influencing me but my followers as well.

Push Pin


Maybe your pins are getting repined, but you aren’t seeing an immediate increase in sales. If that is the case, I’d be sure that people can clearly see what the image is focusing on. Help them believe that they could own the product too. The scenery around the featured item needs to look beautiful of course, but not so far from reality that the average consumer doesn’t stop to picture themselves owning your product.

A balance between an aesthetically pleasing picture, an image which clearly displays your product, reality and consumer craving fantasy needs to be met in order to win over the pinners through your pins. Give the pinners a reason to purchase.

Pinterest can be the connect between a consumer’s fantasy and reality.

200 million monthly users is a lot of consumers. Is your brand out there for us to find?

Tess Houcher

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