Uncategorized

Virtual Reality

Today, virtual reality is used for many things, most commonly in the gaming industry. Although that may be the most popular way to use those fun goggles, there’s many ways that common business are utilizing them as well.

You walk past the Microsoft Store in the mall. People are crowded around a person wearing big goggles. They attract attention as they swat around in the air randomly. If it’s the first time you’ve seen this, you may be confused, thinking they are crazy or totally intrigued! But if you’ve seen this before, you might already know it’s Virtual Reality! How does such an advanced tool that seems only practical for gaming apply to common businesses?

Here’s some ways your business can benefit from virtual reality other than games. Don’t worry it will still be loads of fun!

Kitchen

Try before you buy

For example; if you are a hardware store, many people come looking for things to upgrade their home. Sometimes it’s small things for regular maintenance. Other times its a total transformation to their home. Customers can design their bathroom or kitchen exactly the way they want it and use virtual reality to test out their new design.

resort

Promoting tourism

Many Travel agencies are using VR as a way for clients to virtually experience their vacation before they even step out of the office. Viewers can walk the along pathways in British Columbia with a new VR experience called “Wild Within.” You can also add virtual reality to hotel or resort bookings customers can walk through the lobby and even tour a room to seal the deal with their bookings.

Audi

New spin on traditional sales

In the business of selling cars? Why not offer your customers a virtual reality experience to try out vehicles not yet available at the dealership. Promote new features and upcoming looks, so customers can see their dream car in “reality.” Automakers are looking to VR to attract customers, increase time spent at the dealership and to promote car sales. In a Audi dealership in London, 50 percent of customers within the first year of using VR experience, pilot ordered vehicles without customers having a physical test drive, basing their purchase upon their virtual experience.

Safety Training

Virtual Reality has even become valuable on the factory floor. Training employees on forklift safety using VR has many benefits. It’s a safe environment for employees to gain hands on training without the risk of injury or property/equipment damage. While virtual reality may seem costly, it saves time and money on in person training, repairs, insurance claims and liabilities.

virtual reality

Virtual Reality is a fun tool to promote your business and engage with your customers on a whole new level. It is widely used for gaming but has so many more features to offer small businesses as it becomes more mainstream.

 

Interested in Virtual Reality for your business? Send us an email

Uncategorized

Hi hand

Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you!

Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain.

We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development, mobile app development, virtual reality, and software development for your business. It’s your technology, and our geeks!

Geek /ɡēk/: Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.

ChrisGerardJosh B.

That’s us! We are your Chief Technology Officer, or as we like to say CTO.

Meet Chris, (left) Gerard, (middle) and Josh (right). These three awesome guys handle either website development or mobile app development.

That means they are the guys who fix bugs on mobile apps or maintain the back end of your website. The difference between a web developed and designer is a designer maintains the aesthetics portion and usability, while a developer takes a website and makes it functional. The same idea applies for app development. They maintain the functionality of the app and correct any bugs that arise.

Everyone at Panda Rose is extremely talented, we truly have an amazing team. Catch our Social Media to see more team members featured! We are excited to see Panda Rose growing, and to be able to work with so many amazing team members and clients.

 

Interested in seeing what we can do for your business? Send us an email. We are looking forward to working with you!

 

 

 

Uncategorized

We believe every business needs a mobile app in 2019. The number of users downloading apps is rapidly increasing and it’s not stopping anytime soon! We break down some reasons why your business needs an app, yes that’s right (even) YOURS!

Dog Walker

Sales Growth

Is your business selling something or offering a service to the public? Of course! A mobile app keeps users updated by directly sending them push notifications about new offers and promotions. Mobile payments are being used more frequently because of just how easy it is. Setting up mobile payments within your app offers customers another chance to buy from you and making it easy so they’ll want to come back again and again! Win!

iphone

 Audience Building

Once you download a shopping or service app, do you go back into your search engine and insert the web address every time you want to contact or buy from them? Of course not, that’s why you have the app. Users are more likely to click into your app when its right at their finger tips, that is the day and age after all. So it makes sense to set up an app where customers can easily contact you and search things within your app.

Dinner Table

Loyalty Growth

Asking customers to pay for a food order, movie tickets or a dinner table is asking them for loyalty and when its easy, they want to give it you. Keeping customers coming back is key to any business. You want customers to like the products or services you offer and refer your business to other people.

 

Mobile apps are generating business in so many new ways, the benefits are almost endless! Be sure to contact us at [email protected] with any questions about getting an app set up for you today!

 

Uncategorized

Do you ever feel at the end of the day you were super unproductive? That you really could’ve done more? More tasks could’ve been completed, more words written or you just didn’t feel entirely present that day. Don’t feel too bad, we’ve all been there. Here’s some hacks that will help you beat those days and become even more productive during the day.

Wake up earlier

If you haven’t heard it said already you’re hearing it now. Becoming an early riser is probably one of the most popular hacks to become more successful and make the most of your time. Successful people are often early risers. Start your day off the right way in the morning, enjoying the quiet and peacefulness is a great way to charge up for the day. It also ensures you will have time to eat a wholesome breakfast which is the most important meal of the day.

Notebook

Write down the 3 most important tasks for the day

Before you start working on anything in the morning, write down your three most important tasks for the day. Being specific with your description helps you manage your time wisely. Avoid being vague, use more than three words in your description. Saying something like “research printers” can easily allow you to get distracted and your search can become unproductive. Whereas saying something like “find and compare prices on printers” is more specific and clearly states what you are doing.

Use a password manager

Most of us are constantly on the internet during the day, which means that logins and passwords are frequently being used. Trying to remember all of them or digging through papers to find where you may have quickly jotted it down is definitely not time efficient. Use a password manager to keep all your logins and passwords in the same place. This makes them easy to find and input. It may seem like a waste of time transferring all your passwords but it saves time in the long run. You will no longer have to remember all of them or go through the process of resetting a password when you can’t remember one. Simple things like this make you more efficient during your day as well as keeping your information more secure and organized.

Set quarterly goals rather than yearly goals

Setting yearly goals can sometimes be tricky. Your business is changing every few months, thus making your goals tough to reach. Quarterly goals are easier to achieve and ensure you stay on track. Don’t get too carried away with how many goals you set, this can overwhelm you as you reach your “due date.” Instead set a few major or most important goals to keep you focused and preserve your energy for what’s most important as your business grows.

Understand the value of your time

As a business owner you take on a variety of tasks everyday. Some of which are your specialty and some that aren’t. If you have tasks that are better suited for an expert but you’re not prepared to hire an employee to do the job, consider outsourcing to a freelancer, contractor or other professional fitting for the job.

google

Monitor and measure your activities

Keep track of ways you spend your time, limit areas that are not being as profitable or efficient as they could be. By continually analyzing your work you will avoid spending time on things that aren’t as profitable as they once were, and be able to determine which tasks are taking longer than usual. Some examples are:

  • Using Google Analytics – using this tool gives insight to what is effectively driving traffic to your website and what isn’t. If Facebook is generating more traffic than Twitter, more of your time should be spent on Facebook.
  •  Track your time – time yourself to see how long it takes to complete a project and if it could be taking up to much of your time that it’s no longer profitable. Seeing it this way may justify that you pass on the task to an employee, hire an employee or outsource it.

Finding some ways to manage your time will help make you more productive and therefore more profitable, which every business owner is looking for!

CareersSEOTechnologyUncategorizedWeb Development

summer web developer

Panda Rose Consulting Studios Inc. develops software, builds websites, manages client SEO and social media and offers advanced technical consulting services in Canada and around the world. We have been helping businesses use their technology more effectively since 2010. We have a wide range of corporate, SMB and personal clients in many industries including government, financial, startups, marketing, and education. Panda Rose puts a high priority on our specific client’s needs, their security and privacy, and a design that looks and feels the best for them.

We are looking specifically for a student to fill the position of Junior Web Developer for the summer from June 1st to August 17th. We are hiring a student as part of the Government of Alberta STEP program.

We are looking for a Junior Web Developer to assist our Web Developer with assisting in web development projects including designing and implementing new features and functionality to both back-end and front-end development.

Experience with PHP, HTML, CSS, and WordPress considered an asset.

Flexible working hours put to 30 hours per week.

Please provide any samples of work, if available.





Include a cover letter

Attach your resumé

CareersUncategorized

Do you love online visual storytelling?

Panda Rose Consulting Studios Inc. develops software, builds websites, manages client SEO and social media and offers advanced technical consulting services in Canada and around the world. We have been helping businesses use their technology more effectively since 2010. We have a wide range of corporate, SMB and personal clients in many industries including government, financial, startups, marketing, and education. Panda Rose puts a high priority on our specific client’s needs, their security and privacy, and a design that looks and feels the best for them.

We are looking specifically for a student to fill the position of Junior Marketing Specialist for the summer from June 1st to August 17th. We are hiring a student as part of the Government of Alberta STEP program.

We are looking for a Junior Digital Marketing Specialist to learn to help our clients with:

-SEO (Search Engine Optimization)

-Social Media Marketing

-Google Adwords

-Google Analytics

The ideal candidate will have general working knowledge of various social media platforms such as Facebook, Instagram and Twitter. Additional consideration given to knowledge of other platforms.Knowledge of Google Ads and Analytics considered an asset.

Flexible working hours up to 30 hours per week.

Please provide any samples of work, if available.

Job Type: Full-time





Include a cover letter

Attach your resumé

MarketingSocial MediaUncategorized

3 Reasons People Follow Your Social MEdia

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to follow a social media account.

Entertainment

People are seeking to be entertained. Whether you sell flooring, are wanting to become an influencer or selling homes, people are seeking the entertainment factor. People might not be interested in buying a home currently, but are more likely to follow a realtor’s account if they have an entertaining factor. A great local example of this is Tammy Colbow. She offers these fun and entertaining videos weekly to engage her followers. Gives them a reason to follow along and visit often. I often see her posts on Facebook and LinkedIn and I find myself stopping and watching without even thinking!

So entertain your audience. Find a way that feels most authentic to you and your company/brand and run with it. Maybe that means a weekly information video or memes (not too many!) or anything that resonates with your clientele. Maybe your clients are moms and you share interesting parenting articles with them.

 

Education

Think about some of the bloggers you may follow. Why do you follow them? Maybe it’s a food blogger sharing recipes you love or a fashion blogger showing you the latest trends? We are acquiring knowledge from these people. Knowledge about parenting, fashion , fitness, technology, business or otherwise. They know something about an interest we have and are following them to learn more.

A great example of this is Tony Robbins. He has 3.6 million people following him on Instagram. I don’t know the reason for everyone following him but I know a lot of people follow him to learn. They are following him to learn about business or personal development and love all the information he gives them.

 

Community

No matter if it’s online or in person, people are naturally designed to seek community. We want to be able to connect with other people, ideally like ourselves. Sometimes we find ourselves scrolling when we are waiting in lines or hanging out at home and we stop when we find ourselves looking at something we connect with. Or if you are apart of a Facebook group for example, you might find yourself regularly in there chatting it up with other people you “know”. Facebook’s algorithm shows the groups you are most active in and pages you converse with the most, because it shows you as part of the community.

Apply this to your own business social media strategies, but in a way that is true and organic to you and your brand, just like above for education. Think about your consumer and who they are. Aside from your company, what else might they be interested in? Connect with them on this level and ask them questions! This helps build the community, showing you care about them, but doubles as valuable customer data, so you can bring them the very best you have to offer that relates to them.

 

Ideally you will have a blend off all three of these things for a really solid account, but try to keep two in mind as you are posting. What value are you adding to your followers/potential clients.

 

Come check out all the entertaining, educational and community things we are doing at Panda Rose!

Panda Rose Instagram Panda Rose Facebook Panda Rose Twitter Panda Rose Linked In Panda Rose Alignable

 

HolidaysSocial MediaUncategorized

Panda Rose Local Love

It’s Valentine’s Day this week (Thursday the 14th in case anyone needs a reminder!) and we wanted to share a little bit of local love on the blog today. Some of the staff members shared some local places to eat and grab coffee they LOVE! Grab a friend, your love or take yourself out on a date to one of these lovely places. You won’t be dissapointed!

Local Love Edmonton
Photo from The Workshop Eatery
Local Love Edmonton
Photo from Otto Food & Drink
Local Edmonton Love
Photo from Love Pizza

 

Where are some of your favourite locally owned places that you love to grab a bite or some coffee?

Panda Rose SEO

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

Panda Rose technical solutions solved

MarketingSEOSocial Media

Edmonton SEO

Is your company being seen online? Hello? Are You There?

SEO

“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

Company SEO

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MarketingSEOSocial MediaTechnology

Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

SEo       

Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

Panda Rose SEO