BusinessMarketingSocial MediaTechnologyUncategorizedWeb Development

5 Words I Would Use To Describe Panda Rose

If you’ve known us at Panda Rose for a long time, you know these 5 words fit us well, and if you are just getting to know us or want to know more, here are some things you can expect!

Knowledgeable:

I often hear people use this word to describe us at Panda Rose. Every employee is extremely knowledgeable, and quite multi-talented. If one person is ever stumped on a project, we collaborate and brainstorm with each other to reach a solution. This method is quite effective for us at Panda Rose, as so many employees are talented and knowledgeable in areas above and beyond their job title. Something really cool about us, is we actually train you how to manage your website on your own! We find it valuable for our clients to have control over their website and know how to run/oversee things.

Creative:

(Or as some might say: quirky!) When I think of creativity, I think of Ms. Frizzle, the teacher on Magic School Bus! Her dress had different shapes and colours, her hair bright red and a little crazy sometimes, and her personality was always adventurous! And didn’t she have a pet lizard?

Ms Frizzle
Yup, she has a pet lizard!

Anyway, while none of us drive a magic school bus (sadly, cause what a fun commute that would be), I would say this creative description suits us well! Most of us have quite adventurous personalities (and if you don’t believe me, watch a few of our YouTube videos and you’ll see what I’m talking about!) I would say our work matches Ms Frizzle’s outfit: it’s eye-catching, leaves a lasting impression, and displays your businesses personality perfectly (minus the tackiness)! Plus if you have glowing planet earrings you can believe we’re going to highlight it! In other words, whatever makes your business unique, we pay attention to the details and will design your website, mobile app, social media pages, etc. accordingly!

Upbeat:

We like to have a good time at Panda Rose, and love to connect with people and network! If you are local to Spruce Grove, Stony Plain, and Saint Albert you have probably met someone from Panda Rose! We all love to laugh and have a good sense of humour, making us easy to get along with. One of my favourite social media posts we did was Father’s Day 2019. We sent out a bunch of dad jokes from people in the office, and you guys loved it! Creating an office and business atmosphere where people feel comfortable to express some of their biggest ideas, comes down the people. We are excited about your business and your future and our attitudes sure show it!

joyful jumping panda-man

 

Supportive:

Panda Rose is located right here in Spruce Grove, and if you know anything about Spruce Grove, you know that we love to support each other’s businesses! Am I right, or am I right? This stretches as far as Stony Plain, Edmonton and surrounding areas. Good chance that if we work with you, we also look for any way we can support your business, such as buying your products because we genuinely love them or using your services! We are in the business of helping businesses, and we honestly want to see your business thrive.

Spruce grove

 

Profitable:

We know how to work hard! We put in the time and effort it takes to generate results for your business so you see a profit. Your success = our success! Not sure if digital marketing, web development or any variety of things we offer will help your business thrive? We’ve seen time and time again that it does! But don’t just take my word for it, you can see for yourself! Check out our testimonials section on our website, and send us an email to see what we can do for you!

BloggingBusinessSocial Media

social media manager

It’s not uncommon to find yourself stumped by the questions your social media manager may be asking during the onboarding process. Some of these things you may have never even entertained the thought of, so why not prepare yourself in advance?

What struggles do you have with social media?

You should be asked this question. While your social media manager (SMM) may already be able to see a few struggles, it’s good to be prepared for this question as some struggles are not so obvious.

What are your specific goals? Do you have a number goal in mind?

Having goals in mind will help your SMM be the best at their job, and it eliminates a guessing game. What are some business objectives you have? The most common business objective is of course to increase sales, but you may want to increase brand awareness, or website traffic. Your SMM will be able to take your business objectives and turn them into social media KPIs.

sales

What platforms do you have already? Which work best?

We do our research when you inquire for our services, and probably know which platforms you already have. Making sure we are all on the same page right from the start is best practice. This includes coming prepared with login credentials for your SMM.

What content has the best engagement?

Not everyone pays attention to the numbers, we get it. It will help the start-up process move a little faster if you already know what content has the best engagement and to remain consistent with content that already works. That being said, we are the professionals. Your content may be doing well on the number side but may be harming your overall goals.

For example, sharing content that is highly popular, but doesn’t align with your brands voice, may get you great numbers but does nothing for actual business objectives. Just think, if you share a trending meme you may get attention, but that could be all. The attention you get could be from people way outside your audience demographic. Therefore they don’t care about your business and wont go past hitting the like button. Trust your SMM; we look past the vanity metrics and see what will help you in the long run and create a strong online presence.

Post engagement

What is your target audience?

As a business owner you know your audience better than anyone, it helps to give the details to your SMM such as your audience’s location, age, interests, lifestyle, etc. During the first month your SMM will spend time researching and learning your audience so they also become familiar with your audience and having a base understanding will speed the process along.

What is your brand’s voice? Does it have a specific opinion?

A major part of having an online presence is to establish your brands identity. Maybe you’re a fun, charismatic company that wants to take the stress out of a stressful business niche. This question can sometimes stump onboarding social media clients, as not every business knows what their brand’s voice is, especially if they have no online presence. Your SMM will work with you to find your businesses voice and tone, as these two things turn your business into a brand. The key here is to stay consistent across all platforms.

brand voice

Who are some of your competitors? What makes you better?

I’m sure as a business owner you’re aware of your competitors, and what makes your business better than the rest. This is a huge factor in creating a social media strategy. Informing your SMM of your competitors will give your business an advantage. You know the saying, “keep your friends close, and your enemies closer.” Well, your competitors aren’t necessarily your enemies, but it’s good to keep a close eye on what works for them, and what doesn’t. Your competition may not be practicing social listening . . . but you are! Their audience could be asking questions, and getting no response. When people feel heard and valued, they are more likely to trust your brand.

If you find yourself lacking the answers to some of these questions, I encourage you to put some time aside and find the answers even if you aren’t looking to hire a SMM. This is a great way to improve your social media strategy yourself and learn even more about your business. We are always open to answer any questions you may have for us, give us a call.

CommunicationMarketingSEOSocial Media

Medical masks

Things sure happen quickly, don’t they? Right now in Alberta “mass gatherings” can’t have more than 50 people attending it, unless it’s for an essential service.  Lots of companies, especially tech companies like ours, are having their staff work remotely.  No one has any idea how long this will last either.  Two weeks?  Two months?  Longer?  With that in mind, it’s time to dive into the options you have for marketing when more and more things are cancelled and shut down.

Advertising

a billboard advertisement

Depending on the form of advertising you’ll see different results.  As people drive less and self-quarantine more physical and radio ads will have less impact since the most common place to listen to the radio is in the car and obviously someone who’s staying at home isn’t going to see your billboard.  But if a form of advertising is likely to be seen by those trapped at home, then it will definitely still be as effective as normal, or even more effective in some cases.  If you provide something that people are still likely to search for, Google Ads are a good idea.  So a restaurant that does delivery?  Definitely a good choice.  But there are other searches that are less likely to have great results.  I need some car repairs done.  But at least until I’m done quarantining myself I’m not going to bother Googling my options.  In short, if you provide something people need, putting your extra marketing budget into advertisements can be a smart choice.  Otherwise there’s probably a better option for where you can put that extra cash.

Social Media

What better time to build a social media following then a time when pretty much everyone is stuck at home?  especially when over 50% of people using social media to check the news.  Putting in the effort to boost your social media following now means that you’re likely to see results immediately.  Even better, as you increase your following you’ll see more increases both short term and long term as your social media presence snowballs.  And unlike advertising, you aren’t just putting yourself in front of someone who you hope wants to make a purchase right then and there.  So if you provide a service that people aren’t really looking for, but you’re engaging with potential customers on social media, they’re more likely to see you on social media when they *are* looking for your services later on.

Search Engine Optimization

Google logo

Search Engine Optimization is always important, but it’s also the only option on this list that doesn’t have short term effects (normally).  That means that for a lot of businesses it has to take an unfortunate back seat to the other forms of marketing.  You want a return on your dollar now and not in several months.  So a time when you suddenly have more money to play around with in your marketing budget is a great time to finally tackle your SEO.  And the lack of short term results isn’t as important when the short term benefits for marketing are down across the board as people self-quarantine more and more.  In other words, while the downsides to putting your money in SEO are still there, they aren’t as noticeable right now whereas the benefits are still as strong as ever.

Deals on Products

Sale

Finally, depending on what you provide now might be the time to offer some deals.  A great example would be some of the phone companies in the US.  I’ve heard of several that are either increasing the data they’re giving to all their customers for free or even in some cases temporarily giving customers unlimited data plans.  Now obviously, being larger companies they can afford things like this.  Don’t run yourself and your business into the ground trying to look like a hero but it’s still important to recognize the effect that offering help in times of crisis can have.  Obviously, there’s the fact that it will certainly be easier to sleep at night.  That doesn’t really impact your business though.  What does impact you is the goodwill you create among your customers.  If you provide a service they need or one they really want right now, they’re well aware that even if you raised your prices they’d still probably buy it.  So when you offer a deal instead, while the cynical types like me will recognize it for the smart strategic choice that it is, most people will look at how it’s a gesture of goodwill.

Online Trade Shows?

photo of trade show attendees

Alright, this isn’t something that exists, as far as I can tell, but it’s an idea that I had.  And since it’s just an idea I haven’t fully fleshed it out yet so bear with me.  With conventions and conferences being cancelled, many of them are turning to online formats.  So what if there could be an online version of a trade show?  Perhaps a Facebook group, though that seems too disorganized to me.  Maybe an online forum?  Or maybe a website with information on all the various companies taking part with some sort of online version of a trade show booth.  Like I said, this is more of something that I’m mulling over.  I might even go into more detail on it next week (I make no promises though), but it’s still something to consider.

 

That’s all for now.  Hopefully these five options (well, four options and an idea in the back of my mind) will help you decide on a marketing strategy that your business can pursue in these chaotic times.  If you’re not sure what option would be best for you, or if you’d like a hand implementing your strategy, get in touch with us.  We’d love to help you out so that we can all make it out of these difficult times safely.

CommunicationMarketing

tissues and mug

The coronavirus has been pretty big in the news.  If you’re like me you’re probably already groaning about reading yet another article about it.  But I realized that there is a very important thing that businesses need to consider, regarding this pandemic.  We all know that if there’s a quarantine businesses will obviously lose sales as people stay home and only purchase necessities.  But before we even reach that point, something else will be affected first.

Conventions

If you’re a local business, your marketing plan might be about to change.  Currently, conferences, trade shows, etc. all across the world are being cancelled.  In addition to working for Panda Rose, I also do some contracting in the healthcare informatics industry and a big tradeshow coming up in Florida was cancelled the day before it was scheduled to begin.  The NBA has canceled games.  Ironically there was even a conference on the coronavirus that was cancelled because of the coronavirus.  The coronavirus is now officially a pandemic and it’s gradually spreading across the world, along with the panic and toilet paper shortages.  As it spreads, local and international events are all being cancelled in an important effort to slow down the speed of infection so that our hospitals aren’t overwhelmed.

a shopping cart full of toilet paper

What does this mean for you?  If you or a conference your business was attending are in an affected area, it means you suddenly have more money available in your marketing budget.  If you aren’t in an affected area though, it doesn’t mean you won’t be affected.  It just means you’ve got a bit more time to plan for when that happens.  But in both cases, you need to know what your options are.

Your Options

This brings us to my main focus today.  Marketing is about putting yourself in front of your audience.  That’s why tradeshows can be so effective.  You are physically in front of them interacting with them.  But when people are being encouraged to practice social distancing and it becomes impossible to be physically in front of your audience, what can you do?  Not too long ago, your options were radio and television ads.  That was it.  And even then, if your audience didn’t want to stop self-quarantining they weren’t going to go in to your store anyway.  But the internet has created a much different world.  You can show up on people’s computers through their searches on search engines and on social media, both of which are much more personal than a tv spot.

Ultimately, your main options are

  • Ads in various formats like radio, tv, Google, and YouTube
  • Focusing on social media
  • Optimizing your Search Engine Optimization
  • Some combination of the above

Next week, I’m going to do a deep dive into the pros and cons and associated costs associated with all your options if the tradeshows and conventions you planned to attend get cancelled. I’ll also give you some tips that your marketing department can implement to improve your online presence that won’t cost a cent, but for now I want you just to start thinking about it.  I’m not telling you to cancel all public appearances and hide in your house for two months, but you should start thinking about contingency plans in case your marketing strategy needs to make a sudden u-turn.

HolidaysShopping

Christmas gift

Every year you buy your gifts for all your loved ones.  But then you freeze in horror.  you also have to buy a gift this year for some of the people you hate!  Ugh!  You can’t stand him/her/them.  But you can’t be openly hostile about it and send them a glitter bomb, otherwise they’ll know exactly how you feel.

Instead you need to disguise your disdain with a great passive aggressive gift.  These are the 6 best passive aggressive gifts this year.  Do keep in mind that your individual situation may warrant something not on this list, such as high speed internet for your Amish cousin or steaks for your vegan neighbours, but these ones are surefire all purpose gifts that will work in every situation.  So here they are:

6 Great Christmas Gifts for Your Enemies

chipped mug

#6 That thing they gave you last year.

Especially if it’s a slightly worn sweater or a chipped mug.  Bonus points if there’s a bit of residue in the mug from the last time you used it.  But not too much that it makes you look bad.  Ideally you should try to break at least 2 of the 7 regifting rules.

child megaphone

#5 If they have children, anything that makes noise.

The louder the noise the better and the sturdier the toy the better.  If the toy is too fragile, it will only last a month tops, but if it is sturdy it will take a lot more effort for your enemies to destroy it.  Bonus points if it makes noises when it’s left alone.

Cat calendar

#4 A 2009 calendar.

Make sure the artwork is really lame so that they know your excuse of “I thought you’d like the pictures” is completely hollow.

moss of the month

#3 A 6 month Moss of the Month Club subscription.  Need I say more?

fruitcake

#2 Fruit cake.

In a stunning upset, fruit cake is no longer #1 on the passive aggressive gift index.  We’re sure it will be back next year, but for now it’s stuck at #2.  The best way to give a fruitcake does take some preparation though.  Our sources tell us you need to buy it on sale at Walmart just after last year’s Christmas.

Peloton bike

#1 A Peloton bike.

This gift is specifically for the woman in your life that you just can’t stand.  Don’t want to break up with her?  Give her one of these exercise bikes and tell her she has to use it for a year and her gift next year will be the weight she lost.  That way she’ll break up with you.  Be careful though, because this could lead to her landing a gig promoting Ryan Reynolds’s gin

BloggingMarketingProductivitySocial MediaUncategorized

So you’ve hired someone to manage your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should be doing much more than that when it comes to their clients.

Marketing Objectives

marketing

You social media manager should know and ask about your marketing objectives and follow them. There could be many marketing objectives for your business and it’s important your social media manager is knowledgeable in all of them. This is after all what is going to make it worth it in the long run.

Tracking progress

Statistics

Keeping up with how many followers you gain each week or month is great but not all of these followers will be potential clients or customers. Tracking how many organic engagements you are getting, will give you a greater understanding on how your day to day strategy is working rather than being swayed by the big numbers your ad gets. While ads are great for exposure, the insights may not be as relevant. Ads show the number of impression your content is receiving, but did you know some ads count impressions where if one account has been shown the same ad 100 times this counts as 100 impressions. So while the big numbers may look great, the organic ones are where you want your social media manager to focus their energy on. Being smart on how you track your progress and statistics is just as important as the insights themselves.

Engagement

engagement

If your social media accounts aren’t active this may be a big concern. One of the biggest parts of hiring a social media manager is to get the activity on your account that you don’t have time for. This is a time consuming part of the job and extremely important. Just as importantly the content being published needs to be engaging to your audience. You social media manager should be researching and learning your audience and what interests them, as well as their needs and how your business can help them. Along with being active on your accounts, your social media manager should be keeping track of inquiries and directing them to the right people or resources within the company. If someone is inquiring about a service you offer they should make the initial contact with the customer, then direct them to the professionals in your business if they can’t answer the questions, or feel it’s better left to the experts in that area.

Scheduling & Calendars

calendar

Scheduling content is not just a trick of the trade, it’s necessary. This is how content can be posted at any and all times, based on your insights of optimal times to post. Keeping a calendar of content planning is a habit your social media manager should be doing. This is key to not only organization, but to have a plan for future content. Your social media should have a goal, and planning in advance helps you stay on track. A content calendar improves the efficiency of your social media specialist, so your content isn’t being left to the last minute, rushed to get out and susceptible to simple mistakes.

Content Curation

content

Content is another one of the biggest jobs for a social media manager. This is probably one of the main reasons you hired them in the first place. You didn’t have time to find or create content, and still don’t. Finding info to share that meets your audiences needs and interests is a very important part of a social media managers job. While your social media specialist doesn’t have to be a professional photographer, they should be creative in the kind of content and images to capture. They should also be somewhat photo savvy or have connections to a photographer they can work with, as making an attractive Instagram account etc. is part of their job. If your social media manager works remotely, they should at least be sending you content ideas that are easy enough for you to take yourself, or for a hired professional to take, and they should not be using only stock photos on your account.

Customized graphics

graphics

Part of branding is being recognizable. Your business colors are a big part of who you are, as is your brands voice, and logo. All these things should be used as much as possible. Don’t be stuck promoting others graphics, or words. Your social media manager should get creative and create a template that you can post quotes on, or promote sales. This helps increase brand awareness and makes your content original and shareable, let others promote your business and graphics not the other way around.

Trends

Trend

Your social media marketer should be keeping up with the latest trends for your industry and on social media. This also means keeping up with algorithms on social platforms. If video content is doing the best, your social media manager should be encouraging videos. If other businesses in your industry are active on Youtube, Pinterest, LinkedIn etc. then you should be too. Your social media manager should be keeping your business in the loop so you don’t miss out on opportunities to be seen and heard.

Research

Research

This may be overlooked by some social media mangers, and definitely shouldn’t be. Research should be done on your business, on the things you offer, and the people you are selling to or targeting. This is actually an important part of their job as well, if they don’t know what you offer and the people you are targeting, how will they be able to cater your content or ads to the exact people that want and need to see your business.

Social media managers are extremely important and helpful for your business. As social media is growing… and definitely not going away anytime soon, you will want your businesses social media presence to be made known. Your social media manager should be posting content that is relevant to your industry, they should be doing their homework on your business so they are sending out content that is appropriate to your industry. When done correctly, social media managers can help increase brand awareness, sales, grow digital presence, generate new leads, retain existing customers, along with so much more.

ProductivitySelf-ImprovementUncategorized

Habits to keep you organized at work

A tidy work place not only looks good but actually helps you stay focused and productive. We’ve all spent time looking for things that get lost in the mess, so keeping a tidy desk will help reduce clutter which in turn reduces stress. Did you know that a clean desk actually saves you time, spurs on creativity and communicates professionalism. That’s right, it might actually have more of a benefit than just looking neat. These are some ways I like to stay tidy in the workplace.

What I organize constantly:

My deskDesk

I have a specific place for my bags when I come into the office at the beginning of the day. I keep one water bottle or glass of water on my desk, during the day, there’s no need for more than that really (unless I’m drinking coffee, then you can find my coffee cup as well.) I keep only one pen, and one highlighter along with my daily planner on my desk. Anything that comes out of my desk goes back right after I’m finished with it. My biggest tip is to clean off your desk at the end of the day so you have a fresh start the next morning. Keeping only the things you need on your desk eliminates unnecessary clutter.

 

 

My daily planner

I like my day to be planned out in front of me on paper. Once a task is completed I check it off or highlight it. This helps me balance my work load throughout the day. At the end of the week I make a plan for the next week (so I don’t forget tasks over the weekend) and when I come in on Monday I eliminate the ‘Monday fog’ and have my day already planned for myself. I update my planner frequently during the week and balance out my work load if any new tasks arise.

My Computercomputer

Instead of keeping all tabs and programs open, I like to filter through the things I am absolutely finished with, save and close them. If I have a few things on the go I simply minimize the programs until I am actually working on them. This way I don’t tempt myself to jump back and forth between projects. But can focus on one thing at a time and close projects when they are completed. I go through my emails/voicemails (like most people) at the beginning of the day and throughout the day I reply to the ones that require my attention as well as delete any junk mail that may come through.

 

What I organize occasionally:

Files

My whiteboard

I have a whiteboard on the wall by my desk and this is where I jot down things that I need to look at daily. I don’t update this as often as some things are analytics, strategies and reminders. I do however make sure that when I jot down things on my whiteboard, since they will be there for a while, that I keep it looking neat and legible.

Computer Files

This is something I will admit that I need to be more organized with. I have a tendency to save documents or pictures in the ‘all files’ or ‘all pictures’ category. I do however still go through and move files and pictures into their correct places. Just like your paper documents this keeps the clutter out of your computer files.

Desk Drawers

Desk drawers are sometimes a dangerous place! If you want something off your desk it gets thrown into a drawer as fast as possible, out of sight out of mind right! Cleaning out your drawers may be more rewarding than you think! You may find your favorite pen that you were sure was lost to the darkness behind your desk. I’m curious what the craziest thing was that you found in your desk drawer you didn’t even know was there!

Organization bonus:

Since I am the social media specialist at the office, I definitely organize my social media accounts. Going through your social media and cleaning up old tweets, Facebook posts or Instagram photos is a great habit to get into. Keeps your accounts looking fresh and professional. Once a year I go through the accounts that I follow, and I unfollow accounts that no longer serve purpose to me, are spam, or accounts that hinder my mental well being.

 

Share some things you like to do to keep organized or if you have some tips for me leave a comment below!

BloggingSelf-ImprovementUncategorized

Gratitude

As humans we seek happiness everywhere we go. In the people we are with, the things we buy, the jobs we work at, the music we listen to and so on. But do these things make you the happiest you can be? When you are away from the people who make you happy, can you still be happy? When you retire from the job you LOVED, can you still find happiness? And if the radio doesn’t play the perfect song on your commute, can your day still be just as happy? The simple answer is yes. In fact the answer is gratitude. This goes with you no matter the people you are with, the job you work at, or the weather that day.
grat·i·tude
/ˈɡradəˌt(y)o͞od/
noun
the quality of being thankful; readiness to show appreciation for and to return kindness.
As Marc explains it; ‘Happiness is an inner feeling, focusing on yourself, whereas gratitude is an outer quality, focusing on others.’
gratitude
Gratitude creates happiness, but with better outcomes. Happiness may lift your mood, or improve your day, although gratitude improves your life. With Thanksgiving this weekend, it’s a great time to start practicing gratitude daily. Five minutes a day may not seem like it’s doing all that much, but over the span of a few months you will definitely start to notice the benefits.
Being grateful actually encourages patience, humility, and wisdom!
Say someone cuts you off in traffic, you can choose to be angry or you can be grateful you weren’t harmed and arrived at your destination safely. At times it may be more difficult to show gratitude, but this is when I feel it makes the biggest impact. When something doesn’t go our way, most of the time we let it affect us negatively and this has a ripple affect. Stop a bad day in it’s tracks and instead think of all the good things that have happened to you already, this will ripple out into other areas of your day and make a way better impact!

My Challenge To You

So my challenge to you is to start showing more gratitude in your everyday life! Start with the people who are close to you. Do something thoughtful for them, like offer to help clean up after the Thanksgiving meal! Give them a compliment on something you appreciate or admire about them. Don’t stop there, do something for people you interact daily with, like give a generous tip when you pick up your coffee, or bring flowers to a co worker and leave a note telling them they are appreciated and doing a good job. And definitely show gratitude to the people who challenge you. This might be listening to what they have to say without telling them they are wrong. Maybe you can use it as a lesson to practice patience, courage and compassion.

Gratitude Journal
A great way to practice gratitude is to keep a journal, write down the the things you are grateful for. Try it in the morning to set the mood for the rest of your day. According to Greater Good Magazine, it may be more beneficial for you to journal occasionally rather than everyday.
“One study by Lyubomirsky and her colleagues found that people who wrote in their gratitude journals once a week for six weeks reported boosts in happiness afterward; people who wrote three times per week didn’t. “We adapt to positive events quickly, especially if we constantly focus on them,” says Emmons. “It seems counterintuitive, but it is how the mind works.”
In conclusion, I think we all need a little more gratitude in our lives, and the best way to achieve it, it to be the one who practices it! It’s a ripple affect, showing gratitude and kindness to others will encourage them to do the same. You may not see it directly or right away, but your actions make a difference!

“Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” —Zig Ziglar

CommunicationSelf-Improvement

What place do personal beliefs and opinions have in an office?  On the one hand, conversations around the water-cooler about politics or religion can lead to tense working relationships to say the least.  On the other hand, conversations about the weather aren’t conducive to building strong friendships.  The heated nature of political and religious discussions arises because those beliefs are fundamental to who we are.  We have an emotional investment in them and when the topics come up we start speaking with our emotions.  So instead we discuss the regular small-talk and keep our work-life and our private-life as far away from each other as possible.

Nuclear Explosion
Don’t let your workplace conversations turn into this…

Now, personally, I think this is a fine status-quo for a large company.  Each employee represents the company first and foremost.  You aren’t going to be friends with the CEO so the office small-talk when you’re stuck in an elevator with him makes sense.  But I’m not so sure it’s the best way for a smaller business.  The biggest advantage of a small business is the personal connection between the company and the customer.  The most important tool in building that personal connection?  Seeming like a person.

The human connection is an amazing asset for small businesses, but it doesn’t come out of thin air.  It comes from building friendships between you and your coworkers and between you and the customer.

 

Donair
Now I’ve done it. Now I want a donair,

When I go to a big box retailer I’m not there to say hi to any of the staff, I’m there to get what I want and get out as quickly as possible, I’m polite to the staff of course but I don’t want to hear their life stories.  But when I go to a small family-run business like my local donair restaurant I want to know if the owner’s car got fixed, how is kids are doing, if his wife got back from her trip, etc.  Sometimes it seems I stop in because I want to catch up, rather than because I really want a donair.  Why?  Because, since he doesn’t have to represent a faceless corporation, he’s free to chat about life while he prepares my donair and to infuse his workplace behaviour with his personality.

Not to blow our own horn, but Panda Rose is another great example of that personal connection.  The other week I was sitting at my desk when the boss came over and said, “I need to see you in my office.”  A single sentence that is able to put the fear of God into any employee.  When he said it to me all I could think was, “What have I done now…”  I walked into his office, gingerly sat down in the chair facing him, and prepared myself for the worst.  “I need your help finding a Catholic priest to bless our offices.”

It goes without saying that I was taken aback ever so slightly.  This wasn’t quite the phrase I was bracing myself for.  But I rallied myself sufficiently to manage a simple, “Uh… what?”

Panda Rose Office Blessing
Even the server room got a blessing.

Because our office is such a tight-knit community, the boss knows that I’m Catholic.  We’ve seen each other at different Catholic events and I met him through a mutual Catholic friend of ours.  He also knows that I’m good friends with a lot of Catholic priests in the area.  So when he wanted to get a Catholic priest to bless our offices, he figured he could let me handle it.  I got my parish priest to drop by and bless the offices and as you can see, things went very well.

How did this happen?  Because in our office environment we’re comfortable talking about our opinions and beliefs.  They don’t dominate the discussion, and it’s never in an argumentative or confrontational way, but because we know we can have conversations on the stereotypical taboo workplace topics we’re able to understand each other and work as a team better than if we felt we had to walk on eggshells when talking about our personal lives.

One important thing to emphasize is that I’m not telling you to be obnoxious about your beliefs.  Don’t yell at your coworkers because they voted for someone else.  Don’t make every single conversation about your religion.  Don’t be annoying about it.  What I am saying is that if you are able to have friendly conversations about controversial issues where both you and your coworker walk away understanding each other better, you’ve strengthened your team, not hurt it.

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Social media for your business

Most have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels that are the most beneficial to your businesses unique needs. Each platform attracts different age, gender and even industry demographics. Depending on your target audience you want to be present on the platforms your audience is using most often.

Facebook: facebook

This is the best platform to start on for any business, it has the widest range of age demographics, and currently has 2.38 billion active monthly users. This is a great platform to make connections and build community. You can easily share important aspects of your business, and find potential customers. On this platform you want to post videos and curated content. Although if your business is targeting a younger audience, ages 13-17 this age group spends less time on Facebook than 18 and up.

 

Instagram:Instagram

Instagram has quickly become a massive platform, with 1 billion active monthly users. This platform is great for product based businesses, as it is highly visual and just recently released the shopping feature making it even easier for customers to buy your products. Instagram is focused on creativity and building community. If your target demographic is under 35 this is a platform you cannot skip. 63% of users are between the ages of 18 to 34, and to make it even better its virtually an even split between male and female users. On this platform you want to post good quality aesthetically pleasing images and stories, use this platform to become more personal with your customers.

 

Twitter:Twitter

Twitter is the go-to platform for being updated on the latest news and trends, it is fairly fast paced so posting often is key. This is another great platform for sharing interesting information, or contributing to a conversation about your industry. Studies show that tweeting content with visuals does significantly better than without, although other studies show posting your traditional “one liner” tweet is just as good (we’ll leave it up to you to decide for your business on this one.) This platform also tends to have a younger audience 38% user are 18-29. But with that said, still a high number of users age 30-49 are active on Twitter making up for 26% of adult users. Both male and females are active on Twitter so if your business targets one or the other, or both this is a great platform to gain exposure on.

 

LinkedIn:LinkedIn

LinkedIn is one of the best platforms for professionals. This channel is best used for business-to-business brands aiming to make interactions with the decision makers of a business. Gender demographics are well balanced here as neither male or females are more active on this platform. Businesses are looking for certain industries or job titles rather than ages or genders. This is a great place to post job openings, update other business owners and professionals on company changes and share professional content. 34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49 are active on LinkedIn.

 

Pinterest:Pinterest

Pinterest is a platform that is often overlooked as it used to be a community of home makers sharing recipes and DIY projects. While this is still true, the user base is more female dominant on this platform, 50% of new accounts are being made by males. Pinterest should be seen as a search engine more than a social media platform as 2 billion searches are made every month. It’s a great site to direct traffic to your website and gain exposure for blog post, and products. The content on this platform is highly product based, as users on Pinterest are usually searching for a product.

 

There are so many more platforms you can choose to be active on but these are the biggest ones you want to focus on as they are highly popular. Social media is a great way to reach more people and build rapport with customers. It’s a way to show off your aspects of your business that may otherwise be looked over.

Tip: remember to be social on the accounts you have, respond/leave comments,  and share things you find interesting. Whatever your company culture may be let your content also express this same energy to your viewers. Your account can be whatever you want it to be, not just what everyone else in your industry is doing!

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geometric panda head

The office has two 3D printers, not just any 3D printers, these were built by our CEO himself. We decided we wanted to print everything we could think of. We wanted to see how the printers would hold up, how successful the outcome was and what kind of things we could make!

A Phone Stand

Phone standphone stand with phone

The phone stand took a total of 6 hours to print. This is super functional if you are a frequent Facetimer and constantly find yourself propping your phone on a pillow. You can use it to watch movies on your phone, or keep your phone in a super functional position while at your computer.

Geometric Wall Hanging

geometric panda head

The sky’s the limit when it comes to 3D printing. Next we printed a cool decoration to add some life to the office. This also took a total of 6 hours to print. If you’re looking to add decorations to your house 3D printers are an amazing tool, you can print out exactly what you like, the color and size, depending how big the printer is. Which brings me right into our next print job.

Dog Figurine

dog figurine Dog figurine

This one quickly became a favorite. Anyone would love having a super cute dog to look at while you work! If you’re not a dog person, a cat can be printed up just as easily and as cute. Even though it may not look like it, the dog is actually quite small for size, standing only a little taller than the phone stand, it fits nicely into anyone’s hand, even small children.

A Cookie Cutter

cookie cutter

The cookie cutter has been printed many times by us before and for good reasons! It takes about the same time as the others to print, and is a great gift to give to others. If you’re wondering if we’ve tried it out, we have in fact and it worked just as expected, perfect. The last, but definitely not least print job is by far the most ridiculously fun.

Finger Soccer

finger soccer

Yes, you can in fact 3D print games! Who would have thought? While a tournament has yet to be played we pulled the finger soccer fresh off the printer today just to get amazing pictures of it. It’s super fun and comical.

3D printers have so many uses, from pure entertainment, to super handy, to adding life to your office. Next to be printed is Barbie furniture, more pandas, of course and definitely more games. We are proud to say the printers haven’t had trouble, yet (the Barbie furniture itself will test new limits on the printers) and the outcome of each job was better than expected. Follow us along on Facebook and Instagram  to see new projects and how our journey continues.

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job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.