Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.
But where do you even start?
Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.
The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.
There are many platforms but generally here are the major ones:
First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and X are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.
Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. You don’t need to post everyday, but try and maintain a posting schedule that is realistic and attainable for you. If you can only post once a week at least try to stay consistent with that frequency.
Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.
Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!