It’s not uncommon to find yourself stumped by the questions your social media manager may be asking during the onboarding process. Some of these things you may have never even entertained the thought of, so why not prepare yourself in advance?
What struggles do you have with social media?
You should be asked this question. While your social media manager (SMM) may already be able to see a few struggles, it’s good to be prepared for this question as some struggles are not so obvious.
What are your specific goals? Do you have a number goal in mind?
Having goals in mind will help your SMM be the best at their job, and it eliminates a guessing game. What are some business objectives you have? The most common business objective is of course to increase sales, but you may want to increase brand awareness, or website traffic. Your SMM will be able to take your business objectives and turn them into social media KPIs.
What platforms do you have already? Which work best?
We do our research when you inquire for our services, and probably know which platforms you already have. Making sure we are all on the same page right from the start is best practice. This includes coming prepared with login credentials for your SMM.
What content has the best engagement?
Not everyone pays attention to the numbers, we get it. It will help the start-up process move a little faster if you already know what content has the best engagement and to remain consistent with content that already works. That being said, we are the professionals. Your content may be doing well on the number side but may be harming your overall goals.
For example, sharing content that is highly popular, but doesn’t align with your brands voice, may get you great numbers but does nothing for actual business objectives. Just think, if you share a trending meme you may get attention, but that could be all. The attention you get could be from people way outside your audience demographic. Therefore they don’t care about your business and wont go past hitting the like button. Trust your SMM; we look past the vanity metrics and see what will help you in the long run and create a strong online presence.
What is your target audience?
As a business owner you know your audience better than anyone, it helps to give the details to your SMM such as your audience’s location, age, interests, lifestyle, etc. During the first month your SMM will spend time researching and learning your audience so they also become familiar with your audience and having a base understanding will speed the process along.
What is your brand’s voice? Does it have a specific opinion?
A major part of having an online presence is to establish your brands identity. Maybe you’re a fun, charismatic company that wants to take the stress out of a stressful business niche. This question can sometimes stump onboarding social media clients, as not every business knows what their brand’s voice is, especially if they have no online presence. Your SMM will work with you to find your businesses voice and tone, as these two things turn your business into a brand. The key here is to stay consistent across all platforms.
Who are some of your competitors? What makes you better?
I’m sure as a business owner you’re aware of your competitors, and what makes your business better than the rest. This is a huge factor in creating a social media strategy. Informing your SMM of your competitors will give your business an advantage. You know the saying, “keep your friends close, and your enemies closer.” Well, your competitors aren’t necessarily your enemies, but it’s good to keep a close eye on what works for them, and what doesn’t. Your competition may not be practicing social listening . . . but you are! Their audience could be asking questions, and getting no response. When people feel heard and valued, they are more likely to trust your brand.
If you find yourself lacking the answers to some of these questions, I encourage you to put some time aside and find the answers even if you aren’t looking to hire a SMM. This is a great way to improve your social media strategy yourself and learn even more about your business. We are always open to answer any questions you may have for us, give us a call.