Uncategorized

Virtual Reality

Today, virtual reality is used for many things, most commonly in the gaming industry. Although that may be the most popular way to use those fun goggles, there’s many ways that common business are utilizing them as well.

You walk past the Microsoft Store in the mall. People are crowded around a person wearing big goggles. They attract attention as they swat around in the air randomly. If it’s the first time you’ve seen this, you may be confused, thinking they are crazy or totally intrigued! But if you’ve seen this before, you might already know it’s Virtual Reality! How does such an advanced tool that seems only practical for gaming apply to common businesses?

Here’s some ways your business can benefit from virtual reality other than games. Don’t worry it will still be loads of fun!

Kitchen

Try before you buy

For example; if you are a hardware store, many people come looking for things to upgrade their home. Sometimes it’s small things for regular maintenance. Other times its a total transformation to their home. Customers can design their bathroom or kitchen exactly the way they want it and use virtual reality to test out their new design.

resort

Promoting tourism

Many Travel agencies are using VR as a way for clients to virtually experience their vacation before they even step out of the office. Viewers can walk the along pathways in British Columbia with a new VR experience called “Wild Within.” You can also add virtual reality to hotel or resort bookings customers can walk through the lobby and even tour a room to seal the deal with their bookings.

Audi

New spin on traditional sales

In the business of selling cars? Why not offer your customers a virtual reality experience to try out vehicles not yet available at the dealership. Promote new features and upcoming looks, so customers can see their dream car in “reality.” Automakers are looking to VR to attract customers, increase time spent at the dealership and to promote car sales. In a Audi dealership in London, 50 percent of customers within the first year of using VR experience, pilot ordered vehicles without customers having a physical test drive, basing their purchase upon their virtual experience.

Safety Training

Virtual Reality has even become valuable on the factory floor. Training employees on forklift safety using VR has many benefits. It’s a safe environment for employees to gain hands on training without the risk of injury or property/equipment damage. While virtual reality may seem costly, it saves time and money on in person training, repairs, insurance claims and liabilities.

virtual reality

Virtual Reality is a fun tool to promote your business and engage with your customers on a whole new level. It is widely used for gaming but has so many more features to offer small businesses as it becomes more mainstream.

 

Interested in Virtual Reality for your business? Send us an email

Uncategorized

Hi hand

Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you!

Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain.

We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development, mobile app development, virtual reality, and software development for your business. It’s your technology, and our geeks!

Geek /ɡēk/: Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.

ChrisGerardJosh B.

That’s us! We are your Chief Technology Officer, or as we like to say CTO.

Meet Chris, (left) Gerard, (middle) and Josh (right). These three awesome guys handle either website development or mobile app development.

That means they are the guys who fix bugs on mobile apps or maintain the back end of your website. The difference between a web developed and designer is a designer maintains the aesthetics portion and usability, while a developer takes a website and makes it functional. The same idea applies for app development. They maintain the functionality of the app and correct any bugs that arise.

Everyone at Panda Rose is extremely talented, we truly have an amazing team. Catch our Social Media to see more team members featured! We are excited to see Panda Rose growing, and to be able to work with so many amazing team members and clients.

 

Interested in seeing what we can do for your business? Send us an email. We are looking forward to working with you!

 

 

 

Uncategorized

We believe every business needs a mobile app in 2019. The number of users downloading apps is rapidly increasing and it’s not stopping anytime soon! We break down some reasons why your business needs an app, yes that’s right (even) YOURS!

Dog Walker

Sales Growth

Is your business selling something or offering a service to the public? Of course! A mobile app keeps users updated by directly sending them push notifications about new offers and promotions. Mobile payments are being used more frequently because of just how easy it is. Setting up mobile payments within your app offers customers another chance to buy from you and making it easy so they’ll want to come back again and again! Win!

iphone

 Audience Building

Once you download a shopping or service app, do you go back into your search engine and insert the web address every time you want to contact or buy from them? Of course not, that’s why you have the app. Users are more likely to click into your app when its right at their finger tips, that is the day and age after all. So it makes sense to set up an app where customers can easily contact you and search things within your app.

Dinner Table

Loyalty Growth

Asking customers to pay for a food order, movie tickets or a dinner table is asking them for loyalty and when its easy, they want to give it you. Keeping customers coming back is key to any business. You want customers to like the products or services you offer and refer your business to other people.

 

Mobile apps are generating business in so many new ways, the benefits are almost endless! Be sure to contact us at [email protected] with any questions about getting an app set up for you today!

 

Uncategorized

Do you ever feel at the end of the day you were super unproductive? That you really could’ve done more? More tasks could’ve been completed, more words written or you just didn’t feel entirely present that day. Don’t feel too bad, we’ve all been there. Here’s some hacks that will help you beat those days and become even more productive during the day.

Wake up earlier

If you haven’t heard it said already you’re hearing it now. Becoming an early riser is probably one of the most popular hacks to become more successful and make the most of your time. Successful people are often early risers. Start your day off the right way in the morning, enjoying the quiet and peacefulness is a great way to charge up for the day. It also ensures you will have time to eat a wholesome breakfast which is the most important meal of the day.

Notebook

Write down the 3 most important tasks for the day

Before you start working on anything in the morning, write down your three most important tasks for the day. Being specific with your description helps you manage your time wisely. Avoid being vague, use more than three words in your description. Saying something like “research printers” can easily allow you to get distracted and your search can become unproductive. Whereas saying something like “find and compare prices on printers” is more specific and clearly states what you are doing.

Use a password manager

Most of us are constantly on the internet during the day, which means that logins and passwords are frequently being used. Trying to remember all of them or digging through papers to find where you may have quickly jotted it down is definitely not time efficient. Use a password manager to keep all your logins and passwords in the same place. This makes them easy to find and input. It may seem like a waste of time transferring all your passwords but it saves time in the long run. You will no longer have to remember all of them or go through the process of resetting a password when you can’t remember one. Simple things like this make you more efficient during your day as well as keeping your information more secure and organized.

Set quarterly goals rather than yearly goals

Setting yearly goals can sometimes be tricky. Your business is changing every few months, thus making your goals tough to reach. Quarterly goals are easier to achieve and ensure you stay on track. Don’t get too carried away with how many goals you set, this can overwhelm you as you reach your “due date.” Instead set a few major or most important goals to keep you focused and preserve your energy for what’s most important as your business grows.

Understand the value of your time

As a business owner you take on a variety of tasks everyday. Some of which are your specialty and some that aren’t. If you have tasks that are better suited for an expert but you’re not prepared to hire an employee to do the job, consider outsourcing to a freelancer, contractor or other professional fitting for the job.

google

Monitor and measure your activities

Keep track of ways you spend your time, limit areas that are not being as profitable or efficient as they could be. By continually analyzing your work you will avoid spending time on things that aren’t as profitable as they once were, and be able to determine which tasks are taking longer than usual. Some examples are:

  • Using Google Analytics – using this tool gives insight to what is effectively driving traffic to your website and what isn’t. If Facebook is generating more traffic than Twitter, more of your time should be spent on Facebook.
  •  Track your time – time yourself to see how long it takes to complete a project and if it could be taking up to much of your time that it’s no longer profitable. Seeing it this way may justify that you pass on the task to an employee, hire an employee or outsource it.

Finding some ways to manage your time will help make you more productive and therefore more profitable, which every business owner is looking for!

CareersSEOTechnologyUncategorizedWeb Development

summer web developer

Panda Rose Consulting Studios Inc. develops software, builds websites, manages client SEO and social media and offers advanced technical consulting services in Canada and around the world. We have been helping businesses use their technology more effectively since 2010. We have a wide range of corporate, SMB and personal clients in many industries including government, financial, startups, marketing, and education. Panda Rose puts a high priority on our specific client’s needs, their security and privacy, and a design that looks and feels the best for them.

We are looking specifically for a student to fill the position of Junior Web Developer for the summer from June 1st to August 17th. We are hiring a student as part of the Government of Alberta STEP program.

We are looking for a Junior Web Developer to assist our Web Developer with assisting in web development projects including designing and implementing new features and functionality to both back-end and front-end development.

Experience with PHP, HTML, CSS, and WordPress considered an asset.

Flexible working hours put to 30 hours per week.

Please provide any samples of work, if available.





Include a cover letter

Attach your resumé

CareersUncategorized

Do you love online visual storytelling?

Panda Rose Consulting Studios Inc. develops software, builds websites, manages client SEO and social media and offers advanced technical consulting services in Canada and around the world. We have been helping businesses use their technology more effectively since 2010. We have a wide range of corporate, SMB and personal clients in many industries including government, financial, startups, marketing, and education. Panda Rose puts a high priority on our specific client’s needs, their security and privacy, and a design that looks and feels the best for them.

We are looking specifically for a student to fill the position of Junior Marketing Specialist for the summer from June 1st to August 17th. We are hiring a student as part of the Government of Alberta STEP program.

We are looking for a Junior Digital Marketing Specialist to learn to help our clients with:

-SEO (Search Engine Optimization)

-Social Media Marketing

-Google Adwords

-Google Analytics

The ideal candidate will have general working knowledge of various social media platforms such as Facebook, Instagram and Twitter. Additional consideration given to knowledge of other platforms.Knowledge of Google Ads and Analytics considered an asset.

Flexible working hours up to 30 hours per week.

Please provide any samples of work, if available.

Job Type: Full-time





Include a cover letter

Attach your resumé

MarketingSocial MediaUncategorized

3 Reasons People Follow Your Social MEdia

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to follow a social media account.

Entertainment

People are seeking to be entertained. Whether you sell flooring, are wanting to become an influencer or selling homes, people are seeking the entertainment factor. People might not be interested in buying a home currently, but are more likely to follow a realtor’s account if they have an entertaining factor. A great local example of this is Tammy Colbow. She offers these fun and entertaining videos weekly to engage her followers. Gives them a reason to follow along and visit often. I often see her posts on Facebook and LinkedIn and I find myself stopping and watching without even thinking!

So entertain your audience. Find a way that feels most authentic to you and your company/brand and run with it. Maybe that means a weekly information video or memes (not too many!) or anything that resonates with your clientele. Maybe your clients are moms and you share interesting parenting articles with them.

 

Education

Think about some of the bloggers you may follow. Why do you follow them? Maybe it’s a food blogger sharing recipes you love or a fashion blogger showing you the latest trends? We are acquiring knowledge from these people. Knowledge about parenting, fashion , fitness, technology, business or otherwise. They know something about an interest we have and are following them to learn more.

A great example of this is Tony Robbins. He has 3.6 million people following him on Instagram. I don’t know the reason for everyone following him but I know a lot of people follow him to learn. They are following him to learn about business or personal development and love all the information he gives them.

 

Community

No matter if it’s online or in person, people are naturally designed to seek community. We want to be able to connect with other people, ideally like ourselves. Sometimes we find ourselves scrolling when we are waiting in lines or hanging out at home and we stop when we find ourselves looking at something we connect with. Or if you are apart of a Facebook group for example, you might find yourself regularly in there chatting it up with other people you “know”. Facebook’s algorithm shows the groups you are most active in and pages you converse with the most, because it shows you as part of the community.

Apply this to your own business social media strategies, but in a way that is true and organic to you and your brand, just like above for education. Think about your consumer and who they are. Aside from your company, what else might they be interested in? Connect with them on this level and ask them questions! This helps build the community, showing you care about them, but doubles as valuable customer data, so you can bring them the very best you have to offer that relates to them.

 

Ideally you will have a blend off all three of these things for a really solid account, but try to keep two in mind as you are posting. What value are you adding to your followers/potential clients.

 

Come check out all the entertaining, educational and community things we are doing at Panda Rose!

Panda Rose Instagram Panda Rose Facebook Panda Rose Twitter Panda Rose Linked In Panda Rose Alignable

 

HolidaysSocial MediaUncategorized

Panda Rose Local Love

It’s Valentine’s Day this week (Thursday the 14th in case anyone needs a reminder!) and we wanted to share a little bit of local love on the blog today. Some of the staff members shared some local places to eat and grab coffee they LOVE! Grab a friend, your love or take yourself out on a date to one of these lovely places. You won’t be dissapointed!

Local Love Edmonton
Photo from The Workshop Eatery
Local Love Edmonton
Photo from Otto Food & Drink
Local Edmonton Love
Photo from Love Pizza

 

Where are some of your favourite locally owned places that you love to grab a bite or some coffee?

Panda Rose SEO

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

BloggingMarketingSEOUncategorized

blogging for business

blogging for business

Blogging is BIG

It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today.

Blogging however is more then just a place for people to write about their day or feelings. Blogs are being used for business and information purposes every day. Clients and consumers like to research companies and products, so they are knowing who and what they are working with/buying. Here is where a blog comes in. This is you opportunity as a business to reach out to your clients and give them the information they are searching for.

 

1.Establish yourself as an authority

The first great thing about having a blog on your website, is that you have an opportunity to establish yourself as an authority in your clients eyes. By offering content related to what your customer is looking for, you are adding value and empowering your client to make information based decisions. By being an authority and having an empowered consumer, there is a built trust, instead of sales based off shakey ground. This helps increase client happiness and thus retention.

2.Boosts Website SEO

Trying to get to the top of search engines? There really is no quick fix that lasts a long time? Getting to the top of search engines takes some time and of course information is key. By blogging on your site related to the products or services you offer, it’s putting more of that relevant information on your site. The more information on your site, the more search engines believe your site is relevant to what is being searched. Google sees your site as an authority and ranks it higher.

3.Evergreen content

Slightly tied in with the above, blogging can create something we call “Evergreen content”. Evergreen content is something that’s always relevant. Information that isn’t changing with the trends or seasons. (Kind of like an evergreen tree!). You of course can write about hot topics, but creating content on your site that is always applicable to your business, helps keep consumers informed and keywords on your site.

4. Answers potential clients questions

Some people visit FAQ sections, and some don’t think to. Some are not even sure of the questions they have until it’s presented to them. By writing about tips, tricks or general information you may just answer a question for a potential client. This can save both you and them some time. And when they reach out to you, they are informed and again higher likeliness to sign/purchase.

5. Shareables

Creating blog posts and content on your site can provide enough information that people are interested in sharing it. If there is enough value (and it’s slightly entertaining right?) people want to share it. Share with friends or family or co workers etc. This sharing helps expose your business to more people who could potentially become clients/customers. They start to read your information, because an empowered, informed consumer and trust you to be that person that offers a service/product.

5.5 It’s fun

Okay maybe at first it’s not, but seriously gets the creative juices flowing some days!

MarketingTechnologyUncategorized

3D printing for business

3D Printing For Business

Once something thought to be the stuff of fictional movies, now is becoming more and more reality for businesses from small to large. 3D Printing. You don’t have to be  in a lab recreating a dinosaur part like form the movie Jurassic Park III.

There are endless applications for the use of 3D printers in today’s business world. Here are a couple simple ideas.

Custom signage

You can print signage as a whole or pieces that put together. Make an impact with your design on doorways, hallways and desks in your office. A simple way to keep consistent branding throughout the company while being able to print to size you need. In the Panda Rose office we printed off some decorations for the office too!

Repair pieces

Printing pieces for repairing items you have built or things that are simply broken, is a lot more practical then you might think. Check out this blog post by Projects By Zac about things he has 3D printed to repair. Things from his simply fan to his car door handle! How many times in the office or shop has there been an item that is simple to fix or replace but it is a matter of getting or ordering the part? Sometimes with ordered parts you are forced to purchase many of them that you don’t even need and/or have to wait for them to be shipped too.

Prototyping

Scale models of projects and prototyping of designs is a huge application for 3D printing. So you have designed a part, invention or creation for a client, you are about to have hundreds, thousands or even millions made. with 3D printing you can give yourself a chance to have a good look at the design, feel it in your hands and make design adjustments.

In the case of custom metal or woodworking, you can print off specialty pieces that fit your clients/build exact needs, saving time and money on searching or adjusting your designs.

Promotional materials

Need a thank you gift for a client or staff member? Print them off their very own promotional item. We printed a cookie cutter here at Panda Rose not long ago as a fun gift for a staff member who likes to bake. Gone are the days of promotional mugs you stock somewhere “in the back” with your old logo before your company did a re-branding. You can create custom promotional materials that suit your campaign/client/occasion.

Medical applications

You are a dentist, a physiotherapist or a chiropractor and your patient needs to see the visual difference in whats being done. You can print it!  Just check out this full article on 3D printing and how it is revolutionizing the dental industry.

 

Check out our Instagram to see our time lapse video of the 3D printer working!

MarketingSEOUncategorizedWeb Development

Website Development

5 Website Mistakes

Websitemistakeshurtingyourbusiness

The world has moved online, whether you make and sell a specific product or offer a services, customers are finding businesses online. In a recent blog post we explained Why A Good Website Is Important, but this post is about some of the common mistakes we see when starting with new clients, building or updating websites.

1. Your website is too busy

Making your website reader friendly is key here. If your online website is the first time a client is interacting with your business and they come overloaded with information they are more likely to navigate off your page and find an easier to read site. A good way to create a visually more appealing website is to have more white space. Sometimes a little less is more. Keep text blocks short and sweet. If you need to expand on idea, think about creating a blog page to link to for more information.

2. Ignoring the back end of your site

There are a few tools like SCHEMA you can use in the back end of your website to improve your ranking in search engines. Alt text for images is a great way of having keywords added to content. Structured Data markup helps organize the information for search engines so it they can understand what your website is about.

3. Broken links

Broken links or links that lead to no where on your website have a lot of negative effects. Firstly, it is frustrating to potential clients/customers. Picture this, your client is on your e-commerce site and ready to purchase the adorable item you have on your landing page. They click and it leads them to an error message or somewhere else. Now the customer has to navigate around your site to find what they are looking for and are more likely to go somewhere else. Additionally, too may broken or damaged links on your website can hurt your ranking in search engines.

4. Your website is SLOW

As we have shared in previous blog posts 47% of users leave a website if its loading time is more than 3 seconds. People don’t want to wait for a site to load in order to find what they are looking for. Our fast digital world has people wanting instant solutions to their problems and are more likely to navigate away from your site if it is slow moving.

“47% of users leave a website if its loading time is more than 3 seconds.”

5. It’s not accessible

Know your audience, especially if they are needing alternative languages or voice reading options. You can check out this website for a scan of your website.

 

 

Does all of this seem a bit daunting? Take one thing at a time and work on it slowly. Or you can always chat with the Panda Rose team about helping get your website updated.