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How To Manage A Bad Online Review

Managing Online Reviews You open your email and find a note saying “____ left you a 1 star review”. What do you do? It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will […]

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Social Media For Business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry. But where do

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5 & 1/2 Reasons to Blog For Your Business

Blogging is BIG It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today. Blogging however is more than just a

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What You Need to Know About Your Company’s SEO

SEO? What’s that? SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and

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Boy yelling or singing into microsphone, Word-of-Mouth Marketing Can Be Your Greatest Asset Panda Rose Logo

Word-of-Mouth Marketing Can Be Your Greatest Asset

“We don’t need a website, we rely entirely on word-of-mouth referrals.” “We don’t need SEO, we get all our referrals from word-of-mouth.” “Social media isn’t for us, people hear about us via word-of-mouth.” “Why pay for ads when our customers advertise for us for free?” I’m going to start out by saying this: word-of-mouth can

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the importance of search engine optimization, seo process

What is Search Engine Optimization?

SEO, or Search Engine Optimization, simply put, is optimizing a website for search engines. Yes, I know, that definition is completely unhelpful and obvious. So I’ll try again. SEO is done to increase the amount of organic high quality traffic to your website. As you can see there are a few factors working together here:

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Stony Plain: The Plain of Stones or Stoney People or Both

A few weeks ago I wrote about Spruce Grove (the city that is not Poplar Grove), so this week’s blog is about our neighbours to the west: Stony Plain. We have some more clients that we love out there. Panda Rose doesn’t live in Stony Plain, but it’s like we almost do because it’s so

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Brand Awareness and Brand Availability For the Modern Business

Getting Started You’ve started your company, and now you want to grow it into a larger business. But the path forward is not always clear. How do you take your business to the next level? How do you stand out in your market, and make sure you’re not lost in the shuffle? For many small

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Spruce Grove: the city that is not Poplar Grove, and also, some of our clients

Hey! Did you know that Panda Rose LOVES working within our local community? Even better, we happen to love the business that we work with in our community. So we have a great thing going here. Today I want to talk about the small city where we’re located, Spruce Grove. What’s the deal with Spruce

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A Digital Marketing Dictionary

A Digital Marketing Dictionary

One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow. Or in the words of the great John Cleese, “The scransoms above your head are now ready

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7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

Search Engine Optimization is hard. Reaching SEO success is even harder. Between balancing optimizing your results right now while preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it. How they keep pace in an ever-shifting world?  I know that I do.  That’s why it’s always good to

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