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job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.

BloggingEducationMarketingSEOUncategorizedWeb Development

Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t on board, people may be missing you. Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches.

Setting Up a Google My Business Account

Google My Business listings

If you haven’t set up a Google My Business (GMB) account yet, you’ve got one mission for today…set up a GMB account! No seriously, it may seem like just another place to add your business to but this one is important and here’s why. When people are searching for a product or service they jump onto Google. For example, searching “office supplies” pulls up the Google accounts of places that offer these supplies. This image is what your GMB account will show up like. You will see the rating of your business, location, some images and much more as you go in further. If you have a good GMB account, this may even show up before your website listing. The initial set up is straight forward, but it’s the actions you take in each of those steps and after your account is set up that makes or breaks your account.

Images Are Everything

images are everything

When you have the option to add pictures of your business, always, always do it. You don’t want to resort to stock images because Google will find them and remove them. Take this chance to show off your business, inside and out. Take multiple pictures of the front and inside of your building. People feel comfortable when they can see different aspects of your business. You don’t need to hire a professional photographer either. Take clear, well lit images of the first place you see when you walk in, the staff and definitely your products. Don’t make people feel like they are going on a blind date when they are coming to you. If a business adds stock images as their product photos or avoids images of their building, I usually question why their products weren’t deemed “good enough” to make it to the front page. Or what the building looks like so I wont drive past, or wonder if I’m at the right address. Including these images shows you are proud of your work and prepared. Add pictures of the people working there, recognizing a face when walking into a business, even if it’s just from a picture, helps puts people at ease and builds trust.

Take advantages Of Features

using features

Just recently, Google made it available to get a short name for your business. Creating a short name makes it easier for people to send links to others to leave a review. When adding a logo to your profile be sure corners aren’t being cut off and it is a good quality image, a square usually works best. Choose a header that represents your business well and be creative when writing your business description. Please don’t copy and paste directly from your website, make your description unique.

Post regularly

Post regularly

Be active on your Google My Business account, post every week about new features or products. Bring to life aspects of your business that go unnoticed. Posts will expire so keep your account updated for the best reach. Regularly check your categories because they are often updated and new categories are added that you may want to be found under.

Reviews

reviews

Reviews aren’t as scary as they seem. We have an entire blog post about how to manage bad reviews. So when it comes to Google reviews, don’t be afraid to ask customers to leave a review after their visit. It’s a great way to hear about their experience and gain exposure! Although in the event that a bad review pops up, don’t take it personally. Be professional, address the issue, create a solution, if it hasn’t been solved already, and apologize for their experience. Keeping emotions out of it is the best way to professionally solve a problem. Since you can’t control the actions of others, it starts with you. Don’t become aggressive or invalidate their experience. Accept it and always apologize, then respond to them in a positive way. This is important. Always respond to reviews, good or bad, in a positive manner. Recognize that some bad reviews are good. Many people want to look at bad reviews just like they want to look at good reviews. They take note of how you responded and what your solution was to the problem.

Creating a Google My Business account increases the amount of people you reach. It helps give more information about who you are and what you do. It encourages people to find you in other areas, like Facebook or maps. You don’t want to skip on an opportunity for people to see your business and to gain more customers.

BloggingEducationSEOTechnologyUncategorizedWeb Development

Improve Your SEO

Everyone wants to be seen and heard, but when everyone wants to be seen that means almost no one is. In case you got lost at the title, I’ll briefly explain what exactly SEO is.

SEO stands for Search Engine Optimization which is the process of getting more quantity and quality traffic to your website through the free, organic, or natural search results on search engines.

This of course is something you want for your business, free, organic, natural traffic. We’ll dive into some tips you can practice to achieve good SEO on your website.

1. Create Relevant Content

Blog content

Did you know the amount of time people spend on your website affects your SEO? This means, you want to put out content that people will want to read. Ideally content with more words does better than those with fewer words. But this doesn’t go to say that a post with 2,000 words will do better than one with 500. Pay attention to the quality and relevancy of your posts as this is what makes the biggest difference. The idea behind “the more words the better” is that, you have more space to add keywords, add more outbound links and get people spending more time on your page.

2. Add Quality Photos

good quality photos

Adding photos increases the legitimacy of your website. You can easily find high quality photos for free or take your own pictures for your website. Make sure when adding photos to add keywords to the various components of the image. Such as the file name, alt text, title, description, and caption. Images are processed 60,000 times faster than text and 65% of people are visual learners. Images hold a tremendous amount of value for readers and SEO.

3. Readability

Readability

To make posts inviting to viewers always try to break up text with headers. Just think, if you click a link that is only somewhat interesting to you and are greeted with a huge block of “mono tone” looking text, the chances of you sticking around are pretty slim. The title would have to be extremely compelling for you to read past the first sentence. Don’t give your readers “Mount Everest” type of  content to tackle. What I mean by this is, you can have a heavy or highly informative topic to write about but if you just lay it all on your readers you will overwhelm or even lose them. Break up your text with images, headers, and shorter paragraphs to avoid exhausting or boring readers. To give your SEO a boost try adding keywords into your headers. The easier your content is to read the better you will rank.

4. Mobile Optimization

Mobile Optimization

Back in 2015 Google started penalizing websites that aren’t mobile friendly by pushing them down in search engine rankings. In fact, taking a look at some statistics on just how many website visits were from mobile devices in 2018, 58% were from mobile devices. This number just keeps jumping each year, if your website isn’t mobile friendly good chance you are also seeing a high bounce rate. If you are a B2B marketer mobile optimization is especially important. 77% of executives use their smartphones to research a product or service for their business.

5. Website Speed

Website Speed

Search engines pay attention to your websites loading speed. The chances of users leaving your site increases if they have to wait  longer than 7 seconds for pages to load. Try optimizing the size of your images, larger images can slow down your page. Reduce the number of plugins, the more plugins you have the more resources are needed to run them which slows down your website. The recommended loading speed for your website is under 3 seconds. Since so many websites fall short of the recommended speed, you will have an advantage on your competitors if you increase your website speed.

There are many aspects to SEO but making these few changes will increase your search engine ranking and drive more traffic to your website.

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Panda Rose

Panda Rose Consulting Studios Inc is expanding and we have opened a second office in St. Albert

Panda Rose has recently celebrated 10 years in business and have also decided to expand! Our new office in St. Albert is located at 13 Mission Ave, right off downtown! We can be found downstairs in suite 1140. Come by and say Hi!

Panda Rose St Albert

We have been member of the St. Albert Chamber for a while, always with the intention of expanding into St. Albert and are continuing to support the local Chamber and it’s businesses by being members and even sponsoring the next Business Luncheon on June 12th!

Join us June 12th for the Kick Off To Summer Business @ Lunch by grabbing your tickets HERE

Location:
840 St. Albert Trail #105
St. Albert, AB
Date/Time Information:
11:30 am – Reception
11:45 am – Commencement of Meeting and Lunch
1:30 pm – Scheduled End Time
Fees/Admission:
Members $40
Non-Members $50

 

BloggingEducationMarketingProductivitySEOSocial MediaTechnologyUncategorized

pinterest

Pinterest: An app where women find recipes and DIY projects, right?

recipes

Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?

 

Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

traffic

1. Pinterest Drives Heavy Traffic 

Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.

watch

2. Longer Post Exposure

The average lifespan of a Pinterest post is three and half months,  that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.

3. Excellent SEO Strategy

Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant.When a google search is made with that keyword, your pins will show up.

4. Free Marketing From Your Fans

The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.

share

5. Engage Easier With Customers

Even though Pinterest is smaller than Facebook, Twitter and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.

 

We’d love to hear your Pinterest strategies. Leave us a comment below!

 

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

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MarketingSEOSocial Media

Edmonton SEO

Is your company being seen online? Hello? Are You There?

SEO

“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

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Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

SEo       

Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

Panda Rose SEO

MarketingSEOSocial MediaTechnologyWeb Development

You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

Panda Rose SEO

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

BloggingMarketingSEOUncategorized

blogging for business

blogging for business

Blogging is BIG

It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today.

Blogging however is more then just a place for people to write about their day or feelings. Blogs are being used for business and information purposes every day. Clients and consumers like to research companies and products, so they are knowing who and what they are working with/buying. Here is where a blog comes in. This is you opportunity as a business to reach out to your clients and give them the information they are searching for.

 

1.Establish yourself as an authority

The first great thing about having a blog on your website, is that you have an opportunity to establish yourself as an authority in your clients eyes. By offering content related to what your customer is looking for, you are adding value and empowering your client to make information based decisions. By being an authority and having an empowered consumer, there is a built trust, instead of sales based off shakey ground. This helps increase client happiness and thus retention.

2.Boosts Website SEO

Trying to get to the top of search engines? There really is no quick fix that lasts a long time? Getting to the top of search engines takes some time and of course information is key. By blogging on your site related to the products or services you offer, it’s putting more of that relevant information on your site. The more information on your site, the more search engines believe your site is relevant to what is being searched. Google sees your site as an authority and ranks it higher.

3.Evergreen content

Slightly tied in with the above, blogging can create something we call “Evergreen content”. Evergreen content is something that’s always relevant. Information that isn’t changing with the trends or seasons. (Kind of like an evergreen tree!). You of course can write about hot topics, but creating content on your site that is always applicable to your business, helps keep consumers informed and keywords on your site.

4. Answers potential clients questions

Some people visit FAQ sections, and some don’t think to. Some are not even sure of the questions they have until it’s presented to them. By writing about tips, tricks or general information you may just answer a question for a potential client. This can save both you and them some time. And when they reach out to you, they are informed and again higher likeliness to sign/purchase.

5. Shareables

Creating blog posts and content on your site can provide enough information that people are interested in sharing it. If there is enough value (and it’s slightly entertaining right?) people want to share it. Share with friends or family or co workers etc. This sharing helps expose your business to more people who could potentially become clients/customers. They start to read your information, because an empowered, informed consumer and trust you to be that person that offers a service/product.

5.5 It’s fun

Okay maybe at first it’s not, but seriously gets the creative juices flowing some days!