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job application tips

So you’re looking for a new job.  Maybe you’re just entering the work force and ready to put your fresh knowledge into action. Or maybe you just need a new start or a change in careers. It can be difficult for anyone to stand out from the crowd when you send in your application. But with these 4 tips you’ll be able to spark interest with your potential employer and possibly score an interview.

Cover letters aren’t optional

cover letter

Please don’t skim over the area to add a cover letter. Although some job posting say ‘cover letter optional’ this shouldn’t be the case in applicants minds. The chances you will be rejected almost immediately are quite high if you avoid adding a cover letter. Especially if the job posting specifically asks for one. A cover letter should show your personality. It’s your opportunity to talk yourself up without shame. Employers love to see personalized applications, it keeps you fresh in their mind and most importantly stand out from other applicants. Add why you are a good fit for the position, address the employer specifically rather than “to whom it may concern.” Let your personality shine. Tell your strengths, if you are outgoing, love learning new things, have talents that have served you well or could serve you well for the job, this is your chance to include them all.

Grammar

Grammar

If you wouldn’t want grammar mistakes in your reports to clients, college assignments, or Facebook posts then don’t allow them in your cover letter or resume. Attention to detail is included in most job descriptions. Employers want to know you are taking your time and doing your best.. Your resume is a short preview of the kind of worker you are, the effort you put into your work and the value you have for making a good impression when it matters most. Always double check your resume and fix mistakes even if it’s in the final draft stages. It’s noticeable when time and effort are put into an application.

Follow Instructions

Following instructions

Nothing is more frustrating for hiring managers when instructions are added to a job posting and they simply aren’t followed. If it asks for a short description of why you think you are a good fit for the job, add it. Say a cover letter is requested, please include a cover letter. Or maybe instead of clicking ‘apply now’ you need to send it straight to an email. If you really want the job it will make a world of difference to your employer if you can follow their instructions.

Be a Human

Be human

Well of course you’re human. Sometimes we get so caught up in making lists of things we are good at or the experience we have, we forget to be personal. If your resume is boring you, it’s probably 10 times more boring for your employer. Okay maybe not 10 times, but it will be a lot less interesting for the person reading it than it is for you. A well formatted resume is a way of adding personality rather than a blank page with a bunch of lists. It’s okay to use a template, but be sure to customize it to be your own. Don’t worry about making a lengthy resume with every single skill you obtain, but customize for the position you want. A quick tip, add where you can find examples of your work . If you’re a photographer, include your social media accounts, so they can get to know your style and you better.

It can be tough to stand out during the application process but these few things will go a long way with employers. Don’t let to the process discourage you, and definitely don’t take job rejection personally. Apply to each job seeing it as a fresh start and a new opportunity for your career.

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being productive while working from home

It’s becoming more popular for people to work from home instead, or in addition to the office. But with this freedom, comes some hurdles you may have crossed a few times or will come across as you work from the comfort of your home. It can be easy to over work, or under work when the you bring the office into your home. You don’t have distractions from coworkers stopping by your desk or clients dropping in unexpectedly, but you do have other things that can easily pull you away from your tasks. Here we’ll give you some tips that have worked for highly productive people who work from their kitchen, living room or home office.

Start Early

Alarm clock

The early bird gets the worm, and this also applies in your own home. Wake up, make a coffee and get right down to business. I find the sooner I get started in my work the less distracting other things are throughout the day. The longer you make the transition from your bed to your computer the longer it will take for your morning sluggishness to fade. Waking up early is key to being successful throughout the day and staying on track with your list of things to do.

Recreate Your Office Routine

Work from home

Without a commute to work, you have more time to get a few quick jobs done before you start work. The best thing to do to keep you on track is to create as much of an office space as possible. Work at a desk or your kitchen table instead of the couch. There you won’t have the temptation to turn on the TV. Listen to music while you work, if that’s what you do at the office. If it’s more distracting to work in complete silence turn on a TV in another room or the radio. If you like to sip on coffee or tea at work, do the same at home. I drink a lot of water at work so when I work from home I do the same, but I stay to drinking from a water bottle instead of a glass. This prevents you from leaving your computer so often and getting distracted by something else around your house.

Stay Connected

Stay connected

Keep close contact with your office, so if your coworkers need something from you they can easily reach you. The best way is to use a messaging program like Microsoft Teams or WhatsApp for the office. At Panda Rose the office is connected to Microsoft Teams so when one person works remotely you can easily contact them. It’s a great way to keep updated on whats going on in the office and still feel like a part of the team.

Keep a Schedule

Schedule

Either electronically or on paper. Keep track of your to-do list for the day. This will help you keep track of how productive you are. Actually, the busier you are the more productive you are. Once you are going it’s easy to keep going. And when you rest it’s easy to keep resting. Try to keep the downtime to a minimum and take on more tasks during the day even if they are small. It also helps make the day go by faster!

Set a Quitting Time

Quitting time

Working from home also means you can easily over work. It’s just as important to set a time that you log off as it is to take breaks from work during the day. To be the most productive during the day, take a break from screens and papers. Go for a walk, interact with other people instead of simply watching a few minutes of your favorite show. Setting a time to quit for the day ensures you are rested up for the next day. Try shutting off your computer, and closing your daily planner. Otherwise you will end up starting a task when you should be resting. Rest is just as important as work.

Enjoy Working From Home

Enjoy working from home

At the end of the day, enjoy having the freedom to work from your home. You get to drink your own coffee from your favorite mug, and wear slippers all day. You can come across just as many distractions in an office as you can at home. Learning to manage the distractions at home can be more difficult but once you get into a routine it will be just like working at the office, but better!

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Client Relationships

Have you ever bought from a business knowing full well that you could go somewhere else and get a better price? Some people have, but why?

Maybe it’s that they’re closer to your business, or the quality of the product, but the main reason people keep coming back is because of the relationship you have with the staff, manager, or owner. Sometimes companies buy from other companies because there’s a history between them. Maybe it’s a personal friend you want to support. But most likely, it’s because they have great customer service. Client relationships are valuable for your business and your customers. In fact, avoiding taking an interest in your clients or taking too much interest can hurt your business as much as a poor product.

Learn your customers

Client Relationships

Getting to know your customers helps you get to know more about their business, why they buy your product, and their buying habits. This helps you anticipate their needs and fulfill them. But on a deeper level, learn the person. Learn their interests, if they have a family, and how they got into the business in the first place. This helps you leave a lasting impact on them. I’ll give you a story of how asking about people and their lives leaves people feeling valued and wanting to come back.

I used to always go into the bank to do all my business, walk up and talk to a teller instead of stop at a machine and tap a screen. The one particular teller began to recognize me every time I came in. She recognized my mom and sister and took an interest in their lives as well as my own. This lady would ask about trips we were taking, offered places my (fresh out of high school) sister could stay as she traveled abroad. This teller became the person we all looked forward to talking with when we went in to do business. Before leaving she would always ask us to say hi to the rest of the family and knew us by name.

She started with small personal conversations, asking about our family, what we do for a job and how we like doing it etc. I’m not necessarily saying offer your home to anyone who walks into your shop or even at all, but you may share similar interests that you never knew about. You my gain a golfing buddy or a fellow sports fan of your favorite team. Building trust with customers is so important, you can easily ask questions about their life, go beyond the small talk, and bringing up the weather. That’s how you become familiar with clients but never create a relationship. 

Client loyalty

Shaking hands

These two seem to go hand in hand. If you invest time into the clients that walk through the door they will keep coming back. In a marketplace where your customer competition is high it’s vital to rise above the rest and show amazing customer service. Don’t promise too high and deliver low.

Recognize the people who buy from you, and remember things about them. If a person buys three cans of paint and is telling you about a project they are working on. Remember it and ask them how it turned out the next time you see them. As easy as it is to walk to the ATM machine, I preferred to go to a teller because of the positive experience I had. If you give this to your customers they will chose to buy from your flower shop instead of buying at a Walmart, or stop at your coffee shop instead of Starbucks.

Angry customers tell their friends

Angry Customer

People don’t generally say anything if they are satisfied. That’s because they aren’t blown away if their expectations are met. But if they are mistreated, the word will likely spread fast. If someone has a bad experience they will tell friends and family. They don’t want others wasting time and money if they are getting mistreated or their needs won’t be met.

 

Client relationships are extremely important when running a business. Building trust and community with your customers will keep people coming back and make it easier to get new work.

 

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Social media engagement

Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account.

Post consistently

Schedule

Its difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Buffer to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.

Respond to all comments

Comments

Yes, even (especially) the negative ones. Instagram has added a nice feature that you can now like comments, this is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave comments on accounts other than your own.

Always use images

Pictures

This applies to your Facebook and Twitter accounts, as Instagram won’t let you post without a photo. Tweets with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.

Ask questions

Questions

Include questions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are super easy to ask, people can answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!

Use Emojis

Emoji

Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones will also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you will see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work.

Get more followers

Followers

The more followers you have the more engagement you will most likely get from them. All things leading up will help you get more followers but an account with 100 followers compared to an account with 10,000 will get more interactions. Social media can be a numbers game but the quality of your content is the most important aspect of your posts.

 

Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.

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Learning

Leah Learns has been in the works for a while now. What started as an office joke has grown into a fun opportunity. We finally released a new video on YouTube last week you don’t want to miss it. It’s comical, entertaining and educational all in one!

Leah is our SM (Social Media) specialist at Panda Rose, we have started a YouTube channel challenging her each week to learn something new. We have plenty of talent within our team, and community. She will be learning skills we never knew she needed to learn.

Origami

Our First Video

Last week a video was made teaching her how to open bottles without a bottle opener. It is both practical and fun! One method was placing the bottle in the heel of a shoe and forcefully banging it against a hard surface. The momentum pushes the cork out of the bottle and the shoe prevents the glass from breaking. After many swings it was surprisingly successful! The other, more risky, method was sabering. This includes a bottle of champagne (or sparkling wine) and a knife, or in our case a bayonet.  This idea here is to follow the seam of the bottle (which is the weak point of the bottle) and carry the knife in one quick swift movement up the seam and against the top of the bottle. This force will literally slice off the top of the bottle and cork. The other way to open a bottle which unexpectedly had it own difficulties was to simply twist off the cap. The trick here is to twist left, not right.

What’s Next?

In the future we will be teaching Leah a variety of skills. It’s exciting to get to know the small businesses around the community through learning small aspects of their work. You can look forward to a new video every week. Simply Subscribe to our channel so you don’t miss out and comment on the videos ideas you have for our next Leah Learns!

youtube image

We want to hear from you! Leave a comment with an idea for a new video!

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screen time

Social media nowadays is more than just a social network. It is used as a tool for businesses and a way to communicate with others. Although sometimes, we can get too caught up in the scrolling world that we don’t realize how it could be affecting our well being, relationships and even work.

As a digital marketing specialist I work with various social media platforms every day. It’s my job to scroll, to build community and relationships with people. Social media is a business tool so deleting it just isn’t an option… or is it?

The answer is yes. Yes, you can delete social media and you know why? Because it’s good for you.

community

 

The average person will spend nearly two hours a day on social media.

Want to to see if you fit the average? Take a look at your Screen Time feature (if you have an iPhone.) The results will likely surprise you. You can see which categories you spend the most time on. Entertainment, productivity, social networking etc. You can also see how many notifications you get a day and how many times you pick up your device. As someone who works on social media for work, my times may be a bit above average but I want to give you a look at what my statistics look like.

Average Screen time per day: 4 hours 33 minutes

Social networking (you will be knocked off your feet here) 24 *hours* 20 minutes! (Time for a social media detox!)

Pickups: 92 per day

Notifications: 59 per day

This is a lot of phone time! Most of it is social networking.

So here’s why it’s so important to take some time away from social media, even if you use it as a business tool. And some tips to get around the business aspect of it to put your mind at ease when you step away.

 

1. Social media tends to make you focus on others more than yourself

You mindlessly scroll, coming across a picture of how your co-worker bought a new car, or that your friends went out and had sushi on Saturday night. Are these things you really need to know about? No, not really. It’s entertaining, for sure. But this tends to just make you more concerned with what others are doing with their lives, rather than what you are doing with yours. Weekends spent working towards your personal, or business goals may not be glamorous or Instagram worthy. But it’s good for you. Taking the time away from social media means that you have to go out of your way to find out about other peoples lives. Its not just information accessibly to you. So if you need to know what others are doing you will have to be intentional.

private

2. Too public

Privacy has gone out the window, that is usually when it comes to social media. Of course as a business, keeping people in the loop about new offers or features you offer is key to your account and potential leads. But are you being too public with your personal account? Or finding it draining when others are too public with their lives? This could be a sign that you need to take a step away from the screen. Realigning what is appropriate to post on social media platforms and what is private to you or your family sometimes comes from taking a step away and realizing that you can still have a good time, without having to post about it or update your Facebook status.

3. Distorted version of reality

I can tell you that many accounts you follow on Instagram or Facebook are not all they say they are. Not that they are lying to you with their words, but sometimes it can be hard to differentiate whats real and whats not in an image. You see it in magazines, on billboards, TV ads and so many more places, especially on your own device. With the apps available to literally anyone, you can’t trust what is real or not. I can make the trees in the fall look more radiant than they actually are, my skin more glowing, even make water move in a still image. False images are thrown to you left and right and sometimes it’s exhausting. Even if you don’t realize it.

photoshop

4. Live in the moment

Ever been to a wedding and can’t actually see the beautiful bride because of all the phones popping up all over the place? Cellphones have actually changed how professional photographers do their job. Some couples have asked that people put their phones in a basket because the photographer won’t be able to get beautiful pictures without arms stretched all over the isle trying to get pictures or live videos for the world to see. We have sometimes forgotten how to truly live in the moment. Taking a social media detox will make events or scenery more fulfilling for you. Try going outdoors for a hike and just breathe in the fresh air, take in the moment.

Resist the temptation to pull out your phone to document the event or share it with your friends. Do it for you.

you are here

5. Free up your time

Now that your phone doesn’t have 410 notifications (okay maybe that an exaggeration) a day from Facebook or Twitter what do you do with all your free time? You can read a book, try yoga, go for a long walk with your dog… the possibilities are endless. You may even notice your energy go up, with removing yourself from comparison and false reality.

 

Quick tips to take a break from social media if you need it for work:

  • Get a scheduling app. Apps like Buffer or Tailwind can schedule your content for you if you need to be on top of posting for your business. Put in a bit extra time to retrieve content and caption your posts. Schedule them for times that suit your audience, simple as that!
  • Only delete your personal account to cut down on time you spend endlessly scrolling on the platform. Restrict your time limits to only work hours or only to answer messages or comments. (check in once a day for only a few minutes and avoid going into the feed. Only check notifications or places that actually need your attention.)
  • Hire someone to manage your social media accounts for you, so your account is still active even if you aren’t. This will make it easier if you want to make it a routine to get unconnected with the digital world more often.

social media

Taking a digital detox (more specifically social media) has multiple benefits to your personal well being.  The world will not end if you don’t upload a picture of your food. Allow yourself to step away from time to time. It’s becoming more and more important as social media grows to set boundaries with what’s private and what’s public. Start with one day, then a weekend, and adjust accordingly. Some can go a month, while for others, a day is just as refreshing.

 

If you are looking for someone to manage social media for your business, send us an email or call us at 780-652-1190

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fireworks

fireworks

The year 2017 is coming to a close and we can see 2018 on the horizon. This transition is nothing new, it happens annually. We know the drill.

Memes will bash 2017 for a while, saying how we will never miss it. Eventually we will give 2018 a hard time and start looking forward to 2019.

Why is that?

What does a 12 month cycle really have to do with starting fresh? The biggest world wide change we experience is a digit moving up in marking what year it is.

To reward, to “start new”, to celebrate. It’s our nature. No matter if it makes perfect sense to celebrate the start of 12 new months, it is celebrated and with that celebration, traditionally comes resolutions.

New Year’s resolutions are the promises we make to ourselves yearly or the promises we are supposed to make in order to better our lives, to become better.

These promises may look something like: “I will work out for half an hour everyday”, “I will take time every morning to meditate”, “I will write for a minimum of 10 minutes everyday”, “I will only eat carbs on weekends”.

breakfast cereal granola with berries

These are all great plans. I wish I could say that I do all of these things and do them without fault. But that is not the case.

Now I know there are some amazing people out there who do stick with these promises made to better themselves. You are amazing. Keep on keeping on.

As for the rest of us who have a harder time keeping these promises, we have some thinking to do.

First, I would like to bring to your attention the fact that humans are imperfect. In fact, we are very far from perfect. This means that the promises we make also have the tendency to be broken.

Personally, I hate that feeling. Not following through with the things I said I would do.

Instead of setting myself up for a whole year of failure, due to an unkept resolution I have given myself a different mindset:

Do your moment’s best.

This means that if the best you can do at this moment is to skip dessert, do that. If the best you can do at this moment is to workout while you watch Netflix, do it. If the best you can do right now is to be gracious to the driver ahead of you who seems to be lost, be that.

woman driving a car

Maybe you are reading this thinking “Well that sounds simple enough” and you aren’t wrong, these are simple tasks, but they aren’t easy. The concept of always doing your best is very straightforward but are you able to will yourself to do better always?


There is something missing from this system. Did you catch it? There is no reward. No consistent or visible reward system anyways.

Reward systems are the way we were trained as children. It’s how we get through hours of studying or changing our diets. We want results and reasons to do what we are doing.

With a public New Year’s resolution, you can post your progress on social media. You can receive praise and encouragement. With the goal of doing your best always, it is difficult for others to give you recognition.

Are you ok with that?

woman taking a photo with an iphone

There are still good reasons to always do your best.

It will improve that moment for you and possibly others unknowingly involved. You will also be teaching yourself greater habits.

Which is sort of the point of this. Seeking to do your best will become habitual. If that is a good enough of a reward system for you, I hope you do get started right away! If you need more convincing, continue reading.

Doing your moment’s best means that you try your best as you are working at the office, being kind to the waitress at lunch, driving carefully, focusing on your child as they tell you about their math teacher and relaxing at the end of a long day. The purposeful decision to do your best effects so many people!

Concerning long term thinking, I believe that doing your moment’s best means allowing opportunities to come as they are and to give each situation that comes, (you guessed it) your very ✨best.✨

Do you think I’ve repeated myself enough times? 😅

I know that many of you are already doing your best in all that life throws at you. Thank you for that. I encourage you to encourage the people in your life. If not verbally, then through your actions and attitude, as we all know those speak louder than words ever could.

hand holding mini globe

So go, be the change even if it isn’t obvious or notable, do your moment’s best.

Tess Houcher

 

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Self-ImprovementSocial Media

iphone at sunset

Here I am with a new perspective on social media . . .

I think social media can be great!

Now I can just picture you all rolling your eyes thinking about how wishy washy I am. But hear me out.

First off, I think it is good to let yourself change your opinion, go back and then change again. Otherwise you can never learn.

To those of you who read my first two personal social media blogs you would know that I took a break from social media for a week. If you missed out you can find the first one here and the second one here.

iphone at sunset

Otherwise here is a quick recap:

I went a week off of social media when a friend inspired me to do so. The break was challenging at first but in the end was very refreshing and eye opening. The week off also allowed me to decide that I could keep Snapchat on my phone 24/7. More of my thoughts on Snapchat can be found here.

After the week was up I decided I would keep up with the new standards I was creating for myself by keeping Instagram and Facebook off of my phone unless I wanted to post something. I soon ended up just keeping the apps deleted on weekdays and getting them back for the weekends.

I did this in attempts to train my brain not to crave the platforms.

It has now been about two months since my week off, this is my status update:

After a gradual process I am back on Instagram and Facebook but I am here to explain myself.

Yes I did start with just going on my social media on the weekends but that routine started falling off the rails slightly about a week ago. I got so used to not having Facebook around that I forgot to get it for the weekend! I was pretty proud of that actually, but then I got it the Sunday afternoon and it has stayed on my phone since then. Oops. And the weekend before that I ended up leaving Instagram on my phone and again it’s been there ever since.

On that note, I have learned how to work around having social media on my phone.

megaphone

Turn off social notifications.

It is easy to forget about the social apps when they are not constantly beeping and buzzing, begging for you to check the obviously urgent activity on your Facebook page.

I suggest you try turning off the notifications for your social apps as well. This way you can still have the apps on your phone and you can open them whenever, but you are in control of why and when you open the apps. Opposed to being controlled by your device.

It may take some time to break the habit of checking your phone constantly for no real reason. I know that I am still in the process of breaking it myself.

facebook thumb down

Facebook is pushy, but are we surprised?

I also learned that Facebook will send you emails about the activity on your feed and page when you are not active on the app for a certain amount of time. I find these reminders most annoying. But I am not at all surprised by the pushiness. I am slowly getting through all the different “types” of emails that they send me to unsubscribe from each sort of notification, though they do make the process difficult to fully complete.

Both Instagram and Facebook also like to remind me to turn on my notifications every single time I open either app. There is a paragraph at the top of my feed screen when I open the apps telling me how important it is that I “stay connected”. I do not appreciate the obnoxious reminders. Why do they need all the power? It’s creepy.

Can’t get a break

I am still very aware of how often people are on their phones. But I know I turn to my phone in awkward situations also. Which is sad. It makes me wish I lived in an era where people had to talk and they had to push themselves through awkward situations. Even when there is no awkward situation we still turn to our phones! It’s ridiculous.

It’s a good thing the hit TV show Friends was made before smartphones, otherwise the show would have been very different. Ross would have posted on Facebook about his new international girlfriend before showing up at the airport with her surprising Rachel. They would never worry about reaching one another before they left Central Perk because they could could just text. And Joey could just become a YouTube star to fix all of his fame issues.

friends

Anyways, I think people should just know not to go on their phones when they are with friends. We all need to be present.

All this to say,

I still don’t think that social media is all bad. Notice I started this blog post by saying that social media can be great. But it can be used poorly, making its influence bad.

I have said this before but I don’t mind mentioning it again; social media is a great way to connect with friends and family. No matter where they are or what you are doing, you can reach each other. It’s a small world after all. 😏

Another reason I gave myself permission to keep social media is because I am leaving the country soon. I am privileged to have the ability to keep in touch with the loved ones I leave behind. I even went as far as creating a travel account on Instagram.

I guess this is just another reason to find a balance in the things like social media. I will use it to be connected and post beautiful pictures but I will not let the apps take control again. Maybe I’ll take another week long break from the apps again, just for fun.

Tess Houcher

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Mobile AppsProductivitySelf-ImprovementSocial Media

Moment app screenshot

A tracking app you need

I spend an average of about 2 hours on my phone. Some days I spend as little as an hour and one day I almost spent 4 hours on my phone. I know this because of the iOS tracking app called Moment.

Moment app screenshot

I learned about this app as I was looking through a blog on medium which was one of the many on the topic of managing your phone, not letting your phone manage you. (Sadly I cannot find the blog I originally discovered the app from as this was a many weeks ago now.)

Once set up on your phone, Moment can tell you how long you have spent on your phone after having the app for a full day. Take a screenshot of the battery usage page in your settings and the app will be able to calculate how long you spent on each opened app. Your apps will be listed most to least used.

Moment requires that your location sharing is always on and you must leave the app on in the background of your phone at all times. These two conditions are easy to follow and the results you get are worth the small obligations on your end.

Like I said earlier, on average I spend about 2 hours and 20 minutes on my phone. It was reconfirmed by that app that my most used app is messages which was no surprise to me. The app tells me that I spend about 15–30 minutes on the messages. With Pinterest in a close second place as it has become my favourite pastime app now that I only have Facebook and Instagram on my phone during the weekends. The rest of the apps I use for about 3–12 minutes each.

traditional alarm clock

As I am typing this out now I have already spent 34 minutes on my phone today. I started my day at 7:40 am and it is now 10:47 am. Today I have spent time on my phone texting my family members to get this app. I spent some time reading on my phone during breakfast. I also have been on my phone to adjust the music I listen to as I work.

When I look back on the day I spent almost 4 hours on my phone, I am taken aback. But I looked into the details and apparently 21 of those minutes were spent on the home screen of my phone, meaning I probably didn’t know my phone was on. So that was sort of a relief.

4 hours is a long time. So much could be accomplished in that time. I could start and finish a big DIY project, go places and be productive! Instead all I have to show for that time is a guilting 4 hours on my phone.

red traffic lightI say guilting because the app changes the colour of each logged day. If you spend less than 2 hours on your phone the colour is green. If you spend between 2 and 3 hours on your phone, the colour is yellow. If you spend over 3 hours on your phone then the colour for that logged day is an alerting red.

I also had my social media apps on my phone that 4 hour day so that helps explain why I went so far over my average. Tsk tsk.

doughnut with bites out of it being held by woman with painted nailsMy weekends with my social media apps are kind of like a dieter’s cheat day but for my social media. I do not ever allow the app to send me notifications during this time though. This way I can still forget about the apps. I do this to train myself not to crave the platforms and all the sugary, fattening content. This system is working for me.

As I have now had Moment for almost a month, it has given me predictions such as the possibility that I could end up using my phone for 5 years of my life at my current rate. And that on average I get about 9 hours of sleep. This is based on when I last am on my phone to when I open it again in the morning. I love how informative the app is.


Like I told you before, as I was creating this blog post, I was texting different family members to ask them to get this app. It has now been a few weeks since then and some now they have well over 7 days of data that they have shared with us.

41 year old female

Average daily time on phone: Around 4 hours.
Most used apps: Facebook, Safari, Pinterest

42 year old male

Average daily time on phone: 3 hours and 30 minutes.
Most used apps: Facebook, Candy Crush, Safari

71 year old male

Average daily time on phone: Just over 3 hours.
Most used apps: Messenger, Safari, Life 360 (a family location tracking app.)

18 year old male

Average daily time on phone: 2 hours and 50 minutes.
Most used apps: Facebook, Instagram, Safari

13 year old female

Average daily time on phone: 1 hour and 30 minutes.
Most used apps: Pinterest and Messages

13 year old female

Average daily time on phone: 2 hours and 40 minutes.
Most used apps: Messages, Instagram, Pinterest

17 year old female

Average daily time on phone: 1 hour and 50 minutes.
Most used apps: Snapchat, Messages, Instagram

As you can see, the most popular apps are all about communication, Facebook and Messages are being used the most.

open Macbook Pro with smartphone, plant, and cup of coffeeI would also like to note that the 41 year olds and up claim that they are on their phone more on the days that they are working. Meaning their phones are used for their work.

I explained to them that this experiment was just to see what the averages were, not to guilt people into using their phones less.

A couple people who I made get the app for this blog ended up making deliberate choices to shorten the amount of time they spend on their phones. Others embraced their hours spent on their phones. (One of them liked to brag about having the “high score”…😏) But most just became self aware. Which was the point.

I encourage you to try the Moment app. Not to guilt you into changing your routine or anything, but to become aware.

Tess Houcher

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Self-ImprovementShoppingTechnology

How does this impact you?

This isn’t new information. Millennials are not into material things. (Sorry Madonna.) Sure we still enjoy our Starbucks and Amazon products like anyone, but I proudly speak for Millennials everywhere when I say, we are not strictly material girls in this material world.

This may sound false but when you think about it, it makes total sense. We have already been labelled as spoiled because we have had multitudes of ‘things’ available to us. As we’ve grown up, we have learnt about the lack of purpose in our extravagant things.

Does this statement threaten your business?

We have found worth in our experiences! Don’t bother telling us we won a TV or a Michael Kors bag. Instead we want to win the trips to warm places, a weekend away in the mountains or a free meal at a unique restaurant. Pretty much anything that is worth being Instagrammed.

A trip overseas, concerts, charity events, parties, road trips, extravagant group dates, (or less extravagant like McDonald’s) are all experiences that we can do with friends. There are also dates like pumpkin carving, skating, picnics, a day at the river, bowling, mini golf, the list goes on. Sharing experiences with people we love is much more appealing especially when large amounts of money are not always needed!

Yes, sometimes our experiences do cost money… a lot of money. But with our lack of care about brand names we can get everything we want without breaking the bank. I for one, shop at the thrift shop whenever I can as I know I can find my needs and some wants without breaking the bank. And trust me, my wardrobe is still full of beautiful clothing pieces. Because I shop at thrift stores, I am able to save up for the things I value more than brands, like overseas trips.

My friends bought cheap toy guns that fire foam darts so we could have battles in their apartment rather than perhaps purchasing a brand new TV. (An example of adulting at it’s finest.) And what do we get out of our childishness? We have awesome stories to tell and memories that will last a lifetime. Yes their TV works less than great but they don’t need a new one so why would they buy one now?

The experience outweighs the material.

My examples of today’s biggest craze really does seem much less superficial than the picture painted of the roaring 20s or Madonna’s song, but is it? Well yes having less and appreciating more is beautiful. I am just not convinced that we as humans have changed so that we no longer wish to be better then the person next to us. I think this because of the nature of Instagram.

We still feel the need to post all of these experiences. Is it just because we want grandma to know we spent our birthday on an amazing road trip? Or to tell your mom you are being safe at the concert? Of course not. We post so that we make sure everyone knows where we are, what we are doing, and that we are #blessed.

Marketing to millennials requires a promised experience. Does your product have a cute label worth being Instagrammed? Is your office space welcoming and trendy? Is your shop current and appealing? What about your website, is it simple to use and engaging? Have you managed to market your product through word of mouth and social media? I hope that you can answer yes to these questions if millennials are your target market. If you can’t say that your business thrives in these necessary categories, I suggest making some upgrades that are sure to improve your company’s overall position.

I love that more of us are working to gain experiences over the material things. I hope that this trend will never die as it is fulfilling and fun!

What changes have you made to better market to millennials? What experiences have businesses offered you to make you appreciate their business?

Tess Houcher

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ProductivitySelf-ImprovementTechnology

My family has over a dozen chickens. They are laying hens. We use the eggs ourselves and sell what we don’t need to friends and family. You and I are a chickens, here’s why:

A chicken will lay eggs on a regular, daily schedule when she is happy. To make and to keep her happy, she needs to be free to wander, run, jump and sleep. Time to interact with fellow chickens, to feel safe and eat whenever she wants. A happy hen means good eggs on a regular basis.

In my odd scenario, my family is the HQ of the business. Expecting eggs, like tasks at work, to be fulfilled on time and done well. But if we don’t allow the chickens the ability to run around outside or provide them with good food, we cannot expect eggs at all.

At our jobs, we are expected to fulfill the tasks assigned to us. This guarantees long days when we aren’t always given the ability to wander, eat whenever we want, take multiple breaks, workout in the middle of the day instead of during the early or late hours and that phone of yours just keeps begging for your attention.

We have wants and needs that all attribute to a job well done. But, it is not the responsibility of the companies we work for to make sure we have our personalized list of necessities is met.

We need to put the power in our own hands. What can each of us do to ensure we are doing our best? Are the notifications on your phone stealing your attention? After work do you run to the couch, instead of taking time to work on your physical health? Do you bring healthy food to work or are you going out for fast food daily? These are questions we must ask ourselves.

There are two types of distractions which could cause you to not be efficient at work. Sensory distractions and emotional distractions.

Sensory distractions are caused by what is going on around you. A co-worker sneezing, not enough in your lunch that day, the weather outside is beautiful while you are inside. These are all examples of distractions that happen around you.

Emotional distractions are your drifting thoughts. Did you lock the door when you left the house this morning? Did Joe catch your sarcasm, or does he think you actually believe chocolate milk comes from brown cows? Did a family member say something to upset you? If you spill coffee on a t-shirt, is it still a t-shirt? These questions that take your mind off of the tasks you are supposed to be doing are emotional distractions.

There are distractions everywhere! It’s almost like they were placed there to avert our attention on purpose!

Not like this GIF which is obviously not at all distracting…

These distractions sound an awful lot like… you guessed it, social media! The notifications, beeps and buzzes are there to remind us of the world that is on our screens.

Our phones may inhibit our ability to think deeply about work. Therefore hindering our competence at work or any other place we should be focusing on an assignment.

Social media can be a welcoming break for the mind. It allows you to take in information that you don’t ever have to remember and all you have to do is scroll. But the problem occurs when we find ourselves unable to focus. Our attention spans have been shortened no thanks to our ever buzzing phones. In this day and age it takes self discipline and training to get a longer attention span.

Just like how you train for a marathon or practice an instrument. You never expect to be amazing after one day of practicing. The same goes with working on skills in keeping focused on one thing. It does sound odd, having to train our attention spans to be longer. But as that skill isn’t often practised in a natural setting it is necessary.

So maybe we aren’t exactly like chickens. Yes, our environment can make a big impact on our ability to work well but we can also be the difference. Thankfully, we are quite capable of taking matters into our own hands to ensure we are always completing a job well done.

We can start by minimizing the notifications received on our phones. Take a break from the desk and walk around. Sitting for hours on end doesn’t allow us gain perspective and everyone knows that walking just simply gets the blood moving. To make sure we bring a lunch that fills us up with real food. Maybe a fidget could be beneficial as they boost attention and memory.

There are so many ways you can help yourself be more productive at the office. As much as we would love to have the same freedoms given to a chicken, having the ability to decide for yourself what you need and don’t need to fulfill your day is a pretty great skill.

How are you working to have a prosperous work day? I’d love to hear your tips in the comments!

Tess Houcher

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HolidaysMobile AppsSelf-ImprovementSocial Media

No I didn’t go anywhere. But I was away. I deleted my social media apps from my phone for a week. Therefore, I was away.

If you want to know why I left for a week, check out my previous blog here.

During my time off from Facebook, Instagram and Snapchat (which I deleted from my phone two days into my week off of these other two apps.) I noticed a few things that I would love to highlight for you.

First off, it is challenging for the first 3ish days. The rest of the week wasn’t that bad. (So you could do it too!)

Yes, people did end up saying “Good for you.” After that first response there were a few different comments to follow. Some told me that they may try a week off from social media as well. Another person made sure I knew that just because I was doing it, that didn’t mean they were going to take a break too. Then there was just the eyebrow raise.

One unpleasant drawback was during down time in a group setting everyone ended up on their phones. In my attempt to bring my friends attention back to the world around them and not the ones on their screens is when I got those last two responses. This part of the social media cleanse was extra difficult. It also was a major eye opener to the norms of my life and of my peers.

It’s easier to go with the flow.

Another thing I learned about myself during this week is that I definitely had been prioritizing social media. Before I couldn’t tell if social media was really taking up that much time in my life. I realize now that it was, and that I now have time! Time that I no longer want to spend scrolling endlessly to fill empty time space.

During the week I was definitely hit with the cravings. I wanted to take a video on snapchat of my friends being stupid, I wanted to post the beautiful sunset over a lake on Instagram (with an inspirational quote of course) and I wanted to share the videos from my last concert on Facebook as I had said I would in a previous post.

If you didn’t post it, did it even happen?

These cravings made me realize how obscure my thought process had become in my years of social media and I am quite young! Why did I care to post all of these things? The people I love and care about and vice versa would find out about the truly important moments in my life. So why would I care about the likes on a post that is barely significant to even me?

It’s called FOMO- Fear of Missing Out: anxiety that an exciting or interesting event may currently be happening where you are not, often stimulated by social media. I see FOMO as a mindset that believes the grass is greener on the other side- the inability to be satisfied.

We are always teaching people to not care about what others have to say about you and your life, so why have we trained our brains to crave online feedback in an unhealthy way? A little contradictory don’t you think?

I would once again like to mention that I still think social media can be a great thing. Communicating with loved ones, friends near and far and enjoying the features available on the social media apps are all great.

But, too much of a good thing is where we get in trouble, just like most aspects in our day to day lives. There needs to be a balance. Post that picture, share the funny dog video, like and comment all that you want to. Just don’t become dependant on these apps.

It’s like food. Go ahead, eat the cake, taste the cookie dough, and share a big bag of chips with your friends (… or don’t share. ;))

BUT, you and I should not need the cake, cookie dough or chips. There is a difference between treating yourself and becoming dependent on the things you do not need.


Social media is the way of the world, there is no denying that, but if you agree that the addiction of social media is a little too mainstream for your liking, maybe try working on your balanced social media diet like I did.

Now this is the hard part, I want to continue to not need social media but I do still want to keep my social media accounts active. I plan to leave the apps deleted from my phone. But I am going to allow myself to get the apps back when I want to post something. When I do this, I will also go through my feeds and probably creep a few friends then delete the apps once again.

This setup won’t last me forever, it is just a way to reteach my brain how to think. How to not need my news feeds whenever I am bored or in an awkward situation. I am still not sure if this applies to Snapchat too. (To better understand my thoughts on Snapchat, my previous blog can be found here.) But I guess I will see how my thoughts are directed and decide if I need to treat Snapchat the same as the other two apps or not.

Well there you have it, if you have read this whole blog post then whether you like it or not, you now have an idea on what it is like to not be consumed by social media. What are you going to do about it? The choice is completely yours.

Let me know if you have tried a break from social media or just your thoughts on this topic in general. I hope to hear from you soon!

Tess Houcher 

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