BloggingMarketingSelf-ImprovementSocial MediaTechnologyUncategorized

Social media engagement

Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account.

Post consistently

Schedule

Its difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Buffer to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.

Respond to all comments

Comments

Yes, even (especially) the negative ones. Instagram has added a nice feature that you can now like comments, this is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave comments on accounts other than your own.

Always use images

Pictures

This applies to your Facebook and Twitter accounts, as Instagram won’t let you post without a photo. Tweets with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.

Ask questions

Questions

Include questions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are super easy to ask, people can answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!

Use Emojis

Emoji

Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones will also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you will see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work.

Get more followers

Followers

The more followers you have the more engagement you will most likely get from them. All things leading up will help you get more followers but an account with 100 followers compared to an account with 10,000 will get more interactions. Social media can be a numbers game but the quality of your content is the most important aspect of your posts.

 

Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.

BloggingCareersEducationMarketingProductivitySelf-ImprovementSocial MediaUncategorized

Learning

Leah Learns has been in the works for a while now. What started as an office joke has grown into a fun opportunity. We finally released a new video on YouTube last week you don’t want to miss it. It’s comical, entertaining and educational all in one!

Leah is our SM (Social Media) specialist at Panda Rose, we have started a YouTube channel challenging her each week to learn something new. We have plenty of talent within our team, and community. She will be learning skills we never knew she needed to learn.

Origami

Our First Video

Last week a video was made teaching her how to open bottles without a bottle opener. It is both practical and fun! One method was placing the bottle in the heel of a shoe and forcefully banging it against a hard surface. The momentum pushes the cork out of the bottle and the shoe prevents the glass from breaking. After many swings it was surprisingly successful! The other, more risky, method was sabering. This includes a bottle of champagne (or sparkling wine) and a knife, or in our case a bayonet.  This idea here is to follow the seam of the bottle (which is the weak point of the bottle) and carry the knife in one quick swift movement up the seam and against the top of the bottle. This force will literally slice off the top of the bottle and cork. The other way to open a bottle which unexpectedly had it own difficulties was to simply twist off the cap. The trick here is to twist left, not right.

What’s Next?

In the future we will be teaching Leah a variety of skills. It’s exciting to get to know the small businesses around the community through learning small aspects of their work. You can look forward to a new video every week. Simply Subscribe to our channel so you don’t miss out and comment on the videos ideas you have for our next Leah Learns!

youtube image

We want to hear from you! Leave a comment with an idea for a new video!

BloggingEducationMarketingProductivitySocial MediaTechnologyUncategorized

DSLR camera

Your product is ready to sell, and one of the most important aspects of selling a product is how you display it to your customers. Today I’ll give you some simple tips on how you can take amazing product photos on your own.

Eliminate Distractions

Remove any background distractions and place your object on a clean surface or in front of a clean bright wall. This gives your product all the attention it deserves. A clean background or surface keeps your products and photos looking crisp and professional.

Busy and distracting:

Crisp and clean:

Choose Your Lighting

Choose your lighting carefully, take a few seconds to find space near a window with indirect sunlight (natural light). Taking photos indoors can sometimes be tricky. If you’re under florescent lights your pictures may turn out more blue. If you are under incandescent lights, your picture will have more of an orange tint to them. Natural light gives a good balance and shows the products truest color. Steer clear of dark hallways or rooms as this will also distort your image and make it difficult to see the details and quality of your product.

Natural light:

Dark Hallway:

Incandescent:

Florescent:

Focus

Lets take your photography skills one step further now. A really simple trick that will set your pictures apart from the rest is to give your pictures a blurry background, called “bokeh.”  Bokeh  (BOH-kay) is the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. If you are shooting from a DSLR camera, like I am in these images, you can change whats called the aperture. On your camera it will look like this:  f/5

Changing the number higher like f/10 will give less blur but changing the number lower to f/4 will give more blur.

This image is at f/25

while this image is at f/4.5

See how the glass is blurred drawing the eye towards the mug. This feature is great to use if you are taking pictures of multiple products but want the closest one to stand out or if you want all products in focus. This simple trick takes your photography skills to a whole new level.

Choose your camera

If you take your pictures with a phone, the new iPhone’s have a feature called “portrait mode” in your camera settings that allow you to artificially create the bokeh look. Select Android phones offer this feature as well called “live focus.” Keep in mind with a smartphone camera your outcome may not always give the same effect. The trick is to keep a steady hand when using portrait mode. Shaky hands can confuse the camera and your outcome won’t be as impressive.

iPhone portrait mode (fail): Right corner of the mug has been incorrectly blurred. Shaky hands or improper focusing may have caused this. Sometimes, certain objects confuse the camera. In this case the clear glass and liquid was difficult for the camera to properly blur out.

iPhone portrait mode (success): Steady hands, focus is directly on the mug and a different background object is in place = success!

With these simple yet effective techniques you will notice a huge improvement on your images. It’s always worth the little bit of extra time to play around with your products and camera. Taking great pictures can seem intimidating. These tips will help your pictures look clean and professional, all from the comfort of your office, home, kitchen, shop, etc.

MarketingProgrammingSEOSocial MediaTechnologyWeb Development

Panda Rose

Panda Rose Consulting Studios Inc is expanding and we have opened a second office in St. Albert

Panda Rose has recently celebrated 10 years in business and have also decided to expand! Our new office in St. Albert is located at 13 Mission Ave, right off downtown! We can be found downstairs in suite 1140. Come by and say Hi!

Panda Rose St Albert

We have been member of the St. Albert Chamber for a while, always with the intention of expanding into St. Albert and are continuing to support the local Chamber and it’s businesses by being members and even sponsoring the next Business Luncheon on June 12th!

Join us June 12th for the Kick Off To Summer Business @ Lunch by grabbing your tickets HERE

Location:
840 St. Albert Trail #105
St. Albert, AB
Date/Time Information:
11:30 am – Reception
11:45 am – Commencement of Meeting and Lunch
1:30 pm – Scheduled End Time
Fees/Admission:
Members $40
Non-Members $50

 

BloggingEducationMarketingMobile AppsProductivitySecurity & PrivacyShoppingSocial MediaTechnologyUncategorized

In our office we share memes, eat cake and brainstorm… a lot. But there’s one thing we do even more of.

We use our phones, like a lot, a lot! We use them for testing apps, testing websites, social media management, communication, the list goes on. So with that said, we want to give you the inside scoop of what apps we love to use day in day out, and why they are vital to our entertainment, productivity, communication and lifestyle.

We wrote an article a few weeks back about some of our favorite phone gadgets. Some were for pleasure, others for productivity. If you missed it, you can check it out here as today’s article goes hand in hand. So between, web designers, developers, digital marketers and our CEO, these apps are the ones you need to download, like yesterday!

Let’s begin with entertainment.

Head phones

Apple Music, Spotify, and Google Play Music, we need music like we need our coffee!

Podcast can be under entertainment and productivity as there are so many different types of podcasts out there. Our top favorite podcast apps are Podcasts (Apple) and Castbox. Castbox has over  95 million volumes of content and is available for almost all devices.

A few musicians came forward in the office and shared their favorite apps. Guitar Tuna was recommended by a few as an app to tune your guitar on the go or as a back up. It is available for both Apple and Android. Tabs is an app that has thousands of guitar, bass and ukulele tabs and chords for all your favorite songs. If you are looking to take up an instrument here’s two apps that are a go-to’s for the musicians in the office.

Audible is another app that fits into productivity and entertainment. Audible is a mobile library, with loads of books you can listen to or read.

Quora is an app to share opinions, knowledge and feedback. Ask a question and get a helpful answer.

Productivity

editing

Lynda.com is a popular app for taking online courses. You can choose a topic you would like to learn, for example: photography, web design, film, finance, interior design. The list is endless. You can also choose software you would like to learn. So if you are a photographer, maybe a course that is beneficial to your business is learning how to use Photoshop. If you are looking to get into finance industry, a valuable course might be learning QuickBooks, you can learn QuickBooks for payroll, online, for a Mac, etc.

We also have a lot of photographers in the office, so photo-shop apps or editing apps came up right away. Our favorites are Lightroom and Photoshop Fix, both are easy to use and high quality.

Our office uses Microsoft Teams to communicate and share info with each other (as well as a truck load of memes) it’s a secure way to create group messages. There are so many features within the program to expand functionality: like creating different groups, include files, planners and meetings.

If you want to create logos or invitations an extremely useful app is Canva. You can create logos, Pinterest graphics, resize images to fit other social media platforms, create business cards and so much more! We use this everyday to create our graphics, and images.

Lifestyle

Family Organization

Everyone has those apps they use regularly or occasionally that just make your life so much easier. When it comes to lifestyle, the office has a variety of favorites.

Some of us are obsessed with the weather, so we’ve got you covered with choosing the best weather apps. WeatherCan and The Weather Network are our most reliable apps we would recommend to anyone and everyone.

Cozi is a popular app for family organization. You can add shopping lists, cleaning schedules and upcoming events that your family has planned. It’s the perfect app for a busy family and even busier parents.

If you are prone to migraines which some are in the office the Migraine Buddy app is the best app according to both patients and doctors. This app helps you record and identify all aspects of your migraine. For example; what triggers them, your symptoms, medications and so on.

Headspace is a meditation app that helps you let go of stress, learn to relax and get a better nights sleep. If you don’t already have this app it’s definitely a must! Everyone can use a few techniques to reduce stress and anxiety during our busy lives.

 

What are some apps that are essential for you or just plain fun? Let us know in the ‘leave a comment’ section at the bottom! We’d love to hear from you.

 

BloggingEducationMarketingProductivitySEOSocial MediaTechnologyUncategorized

pinterest

Pinterest: An app where women find recipes and DIY projects, right?

recipes

Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?

 

Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

traffic

1. Pinterest Drives Heavy Traffic 

Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.

watch

2. Longer Post Exposure

The average lifespan of a Pinterest post is three and half months,  that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.

3. Excellent SEO Strategy

Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant.When a google search is made with that keyword, your pins will show up.

4. Free Marketing From Your Fans

The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.

share

5. Engage Easier With Customers

Even though Pinterest is smaller than Facebook, Twitter and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.

 

We’d love to hear your Pinterest strategies. Leave us a comment below!

 

BloggingMarketingProductivitySecurity & PrivacySelf-ImprovementSocial MediaUncategorized

screen time

Social media nowadays is more than just a social network. It is used as a tool for businesses and a way to communicate with others. Although sometimes, we can get too caught up in the scrolling world that we don’t realize how it could be affecting our well being, relationships and even work.

As a digital marketing specialist I work with various social media platforms every day. It’s my job to scroll, to build community and relationships with people. Social media is a business tool so deleting it just isn’t an option… or is it?

The answer is yes. Yes, you can delete social media and you know why? Because it’s good for you.

community

 

The average person will spend nearly two hours a day on social media.

Want to to see if you fit the average? Take a look at your Screen Time feature (if you have an iPhone.) The results will likely surprise you. You can see which categories you spend the most time on. Entertainment, productivity, social networking etc. You can also see how many notifications you get a day and how many times you pick up your device. As someone who works on social media for work, my times may be a bit above average but I want to give you a look at what my statistics look like.

Average Screen time per day: 4 hours 33 minutes

Social networking (you will be knocked off your feet here) 24 *hours* 20 minutes! (Time for a social media detox!)

Pickups: 92 per day

Notifications: 59 per day

This is a lot of phone time! Most of it is social networking.

So here’s why it’s so important to take some time away from social media, even if you use it as a business tool. And some tips to get around the business aspect of it to put your mind at ease when you step away.

 

1. Social media tends to make you focus on others more than yourself

You mindlessly scroll, coming across a picture of how your co-worker bought a new car, or that your friends went out and had sushi on Saturday night. Are these things you really need to know about? No, not really. It’s entertaining, for sure. But this tends to just make you more concerned with what others are doing with their lives, rather than what you are doing with yours. Weekends spent working towards your personal, or business goals may not be glamorous or Instagram worthy. But it’s good for you. Taking the time away from social media means that you have to go out of your way to find out about other peoples lives. Its not just information accessibly to you. So if you need to know what others are doing you will have to be intentional.

private

2. Too public

Privacy has gone out the window, that is usually when it comes to social media. Of course as a business, keeping people in the loop about new offers or features you offer is key to your account and potential leads. But are you being too public with your personal account? Or finding it draining when others are too public with their lives? This could be a sign that you need to take a step away from the screen. Realigning what is appropriate to post on social media platforms and what is private to you or your family sometimes comes from taking a step away and realizing that you can still have a good time, without having to post about it or update your Facebook status.

3. Distorted version of reality

I can tell you that many accounts you follow on Instagram or Facebook are not all they say they are. Not that they are lying to you with their words, but sometimes it can be hard to differentiate whats real and whats not in an image. You see it in magazines, on billboards, TV ads and so many more places, especially on your own device. With the apps available to literally anyone, you can’t trust what is real or not. I can make the trees in the fall look more radiant than they actually are, my skin more glowing, even make water move in a still image. False images are thrown to you left and right and sometimes it’s exhausting. Even if you don’t realize it.

photoshop

4. Live in the moment

Ever been to a wedding and can’t actually see the beautiful bride because of all the phones popping up all over the place? Cellphones have actually changed how professional photographers do their job. Some couples have asked that people put their phones in a basket because the photographer won’t be able to get beautiful pictures without arms stretched all over the isle trying to get pictures or live videos for the world to see. We have sometimes forgotten how to truly live in the moment. Taking a social media detox will make events or scenery more fulfilling for you. Try going outdoors for a hike and just breathe in the fresh air, take in the moment.

Resist the temptation to pull out your phone to document the event or share it with your friends. Do it for you.

you are here

5. Free up your time

Now that your phone doesn’t have 410 notifications (okay maybe that an exaggeration) a day from Facebook or Twitter what do you do with all your free time? You can read a book, try yoga, go for a long walk with your dog… the possibilities are endless. You may even notice your energy go up, with removing yourself from comparison and false reality.

 

Quick tips to take a break from social media if you need it for work:

  • Get a scheduling app. Apps like Buffer or Tailwind can schedule your content for you if you need to be on top of posting for your business. Put in a bit extra time to retrieve content and caption your posts. Schedule them for times that suit your audience, simple as that!
  • Only delete your personal account to cut down on time you spend endlessly scrolling on the platform. Restrict your time limits to only work hours or only to answer messages or comments. (check in once a day for only a few minutes and avoid going into the feed. Only check notifications or places that actually need your attention.)
  • Hire someone to manage your social media accounts for you, so your account is still active even if you aren’t. This will make it easier if you want to make it a routine to get unconnected with the digital world more often.

social media

Taking a digital detox (more specifically social media) has multiple benefits to your personal well being.  The world will not end if you don’t upload a picture of your food. Allow yourself to step away from time to time. It’s becoming more and more important as social media grows to set boundaries with what’s private and what’s public. Start with one day, then a weekend, and adjust accordingly. Some can go a month, while for others, a day is just as refreshing.

 

If you are looking for someone to manage social media for your business, send us an email or call us at 780-652-1190

BloggingMarketingSocial Media

social media management tips

A few months back we had a local business friend inquire about growing her Instagram. This business owner is well known in the local community and even award winning in her industry. She sent me a message along the lines of “Any suggestions what I am doing wrong here? I can’t seem to grow my following on Instagram even though I have these awards and am known in the community.”

This is something I hear often. “Why can’t I seem to grow my online following?”

But before I get into the tips for how to grow your Instagram, let’s first take a look at what your goals are. When I sit down with a new or potential social media management client, I always ask what the goals are for the social media. Is the goal for more sales online? Is the goal for brand awareness? Do you have a specific followers count number in mind?  Who is your customer you are speaking to online?

Armed with some of these answers we can create a game plan.

Personalize your brand

People are not inclined to follow accounts and companies that are all about the sales push. If you can connect with the people following your account through your personalization ,they are far more likely to follow AND to engage with you online.

A couple examples of personalizing your brand could be featuring people who work for your company. Share information about your staff, their interests and their jobs/experiences. At Panda Rose we do a weekly Feature Friday of one of our staff members and they are always a big hit. People like to know who is behind the work.

If you are a single person show or really small operation, you can offer some insight into your life. What do you like to do with some of your spare time outside of the office/work site? Do you have a family? Are you a foodie? Getting a bit more personal helps people connect with you and feel as if they are not always being sold on something.

social media management tips

Have clean/clear pictures

The occasional quote or meme can be fun, but too much of a good thing is well…. too much. Keep the photos you are uploading clean and clear. This doesn’t mean they have to all be done by a professional, but avoid posting pictures that are blurry, too dark and/or poor quality.  You can take fun courses online about photography if you really are wanting to get into it, but honestly there are a lot of bloggers and Instagrammers online that also use their phones for snapping pictures.

BE SOCIAL

I can’t stress this one enough. It’s called social media, not “put pictures up and don’t talk to anyone to get famous media”. Some quick tips for engaging online with others:

  1. Comment on other peoples photos that you follow and that follow you. Talk to the people who are already enagaging with you! This helps build a community around your page/brand.
  2. Search hashtags that are relevant to your industry/business. Are you a wedding cake baker in Edmonton? Search for #yegweddings and find and follow other industry people or couples getting married. Engage with them and be seen, but again also creating that community.
  3. Ask questions on your posts/stories. When you ask questions, people love to give you their opinions. They want to share in their experience with you and give suggestions and tips of their own. This helps with community building, relationship building, shows you are listening and at the same time gives you an in depth insight into your customer. What do they like? What do they want? What are their interests?

 

Make sure you connect with Panda Rose Consulting Studios Inc on Instagram! 

Panda Rose

MarketingSocial MediaUncategorized

3 Reasons People Follow Your Social MEdia

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to follow a social media account.

Entertainment

People are seeking to be entertained. Whether you sell flooring, are wanting to become an influencer or selling homes, people are seeking the entertainment factor. People might not be interested in buying a home currently, but are more likely to follow a realtor’s account if they have an entertaining factor. A great local example of this is Tammy Colbow. She offers these fun and entertaining videos weekly to engage her followers. Gives them a reason to follow along and visit often. I often see her posts on Facebook and LinkedIn and I find myself stopping and watching without even thinking!

So entertain your audience. Find a way that feels most authentic to you and your company/brand and run with it. Maybe that means a weekly information video or memes (not too many!) or anything that resonates with your clientele. Maybe your clients are moms and you share interesting parenting articles with them.

 

Education

Think about some of the bloggers you may follow. Why do you follow them? Maybe it’s a food blogger sharing recipes you love or a fashion blogger showing you the latest trends? We are acquiring knowledge from these people. Knowledge about parenting, fashion , fitness, technology, business or otherwise. They know something about an interest we have and are following them to learn more.

A great example of this is Tony Robbins. He has 3.6 million people following him on Instagram. I don’t know the reason for everyone following him but I know a lot of people follow him to learn. They are following him to learn about business or personal development and love all the information he gives them.

 

Community

No matter if it’s online or in person, people are naturally designed to seek community. We want to be able to connect with other people, ideally like ourselves. Sometimes we find ourselves scrolling when we are waiting in lines or hanging out at home and we stop when we find ourselves looking at something we connect with. Or if you are apart of a Facebook group for example, you might find yourself regularly in there chatting it up with other people you “know”. Facebook’s algorithm shows the groups you are most active in and pages you converse with the most, because it shows you as part of the community.

Apply this to your own business social media strategies, but in a way that is true and organic to you and your brand, just like above for education. Think about your consumer and who they are. Aside from your company, what else might they be interested in? Connect with them on this level and ask them questions! This helps build the community, showing you care about them, but doubles as valuable customer data, so you can bring them the very best you have to offer that relates to them.

 

Ideally you will have a blend off all three of these things for a really solid account, but try to keep two in mind as you are posting. What value are you adding to your followers/potential clients.

 

Come check out all the entertaining, educational and community things we are doing at Panda Rose!

Panda Rose Instagram Panda Rose Facebook Panda Rose Twitter Panda Rose Linked In Panda Rose Alignable

 

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

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Is your company being seen online? Hello? Are You There?

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“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

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