CommunicationMarketingSEOSocial Media

Medical masks

Things sure happen quickly, don’t they? Right now in Alberta “mass gatherings” can’t have more than 50 people attending it, unless it’s for an essential service.  Lots of companies, especially tech companies like ours, are having their staff work remotely.  No one has any idea how long this will last either.  Two weeks?  Two months?  Longer?  With that in mind, it’s time to dive into the options you have for marketing when more and more things are cancelled and shut down.

Advertising

a billboard advertisement

Depending on the form of advertising you’ll see different results.  As people drive less and self-quarantine more physical and radio ads will have less impact since the most common place to listen to the radio is in the car and obviously someone who’s staying at home isn’t going to see your billboard.  But if a form of advertising is likely to be seen by those trapped at home, then it will definitely still be as effective as normal, or even more effective in some cases.  If you provide something that people are still likely to search for, Google Ads are a good idea.  So a restaurant that does delivery?  Definitely a good choice.  But there are other searches that are less likely to have great results.  I need some car repairs done.  But at least until I’m done quarantining myself I’m not going to bother Googling my options.  In short, if you provide something people need, putting your extra marketing budget into advertisements can be a smart choice.  Otherwise there’s probably a better option for where you can put that extra cash.

Social Media

What better time to build a social media following then a time when pretty much everyone is stuck at home?  especially when over 50% of people using social media to check the news.  Putting in the effort to boost your social media following now means that you’re likely to see results immediately.  Even better, as you increase your following you’ll see more increases both short term and long term as your social media presence snowballs.  And unlike advertising, you aren’t just putting yourself in front of someone who you hope wants to make a purchase right then and there.  So if you provide a service that people aren’t really looking for, but you’re engaging with potential customers on social media, they’re more likely to see you on social media when they *are* looking for your services later on.

Search Engine Optimization

Google logo

Search Engine Optimization is always important, but it’s also the only option on this list that doesn’t have short term effects (normally).  That means that for a lot of businesses it has to take an unfortunate back seat to the other forms of marketing.  You want a return on your dollar now and not in several months.  So a time when you suddenly have more money to play around with in your marketing budget is a great time to finally tackle your SEO.  And the lack of short term results isn’t as important when the short term benefits for marketing are down across the board as people self-quarantine more and more.  In other words, while the downsides to putting your money in SEO are still there, they aren’t as noticeable right now whereas the benefits are still as strong as ever.

Deals on Products

Sale

Finally, depending on what you provide now might be the time to offer some deals.  A great example would be some of the phone companies in the US.  I’ve heard of several that are either increasing the data they’re giving to all their customers for free or even in some cases temporarily giving customers unlimited data plans.  Now obviously, being larger companies they can afford things like this.  Don’t run yourself and your business into the ground trying to look like a hero but it’s still important to recognize the effect that offering help in times of crisis can have.  Obviously, there’s the fact that it will certainly be easier to sleep at night.  That doesn’t really impact your business though.  What does impact you is the goodwill you create among your customers.  If you provide a service they need or one they really want right now, they’re well aware that even if you raised your prices they’d still probably buy it.  So when you offer a deal instead, while the cynical types like me will recognize it for the smart strategic choice that it is, most people will look at how it’s a gesture of goodwill.

Online Trade Shows?

photo of trade show attendees

Alright, this isn’t something that exists, as far as I can tell, but it’s an idea that I had.  And since it’s just an idea I haven’t fully fleshed it out yet so bear with me.  With conventions and conferences being cancelled, many of them are turning to online formats.  So what if there could be an online version of a trade show?  Perhaps a Facebook group, though that seems too disorganized to me.  Maybe an online forum?  Or maybe a website with information on all the various companies taking part with some sort of online version of a trade show booth.  Like I said, this is more of something that I’m mulling over.  I might even go into more detail on it next week (I make no promises though), but it’s still something to consider.

 

That’s all for now.  Hopefully these five options (well, four options and an idea in the back of my mind) will help you decide on a marketing strategy that your business can pursue in these chaotic times.  If you’re not sure what option would be best for you, or if you’d like a hand implementing your strategy, get in touch with us.  We’d love to help you out so that we can all make it out of these difficult times safely.

CommunicationMarketing

tissues and mug

The coronavirus has been pretty big in the news.  If you’re like me you’re probably already groaning about reading yet another article about it.  But I realized that there is a very important thing that businesses need to consider, regarding this pandemic.  We all know that if there’s a quarantine businesses will obviously lose sales as people stay home and only purchase necessities.  But before we even reach that point, something else will be affected first.

Conventions

If you’re a local business, your marketing plan might be about to change.  Currently, conferences, trade shows, etc. all across the world are being cancelled.  In addition to working for Panda Rose, I also do some contracting in the healthcare informatics industry and a big tradeshow coming up in Florida was cancelled the day before it was scheduled to begin.  The NBA has canceled games.  Ironically there was even a conference on the coronavirus that was cancelled because of the coronavirus.  The coronavirus is now officially a pandemic and it’s gradually spreading across the world, along with the panic and toilet paper shortages.  As it spreads, local and international events are all being cancelled in an important effort to slow down the speed of infection so that our hospitals aren’t overwhelmed.

a shopping cart full of toilet paper

What does this mean for you?  If you or a conference your business was attending are in an affected area, it means you suddenly have more money available in your marketing budget.  If you aren’t in an affected area though, it doesn’t mean you won’t be affected.  It just means you’ve got a bit more time to plan for when that happens.  But in both cases, you need to know what your options are.

Your Options

This brings us to my main focus today.  Marketing is about putting yourself in front of your audience.  That’s why tradeshows can be so effective.  You are physically in front of them interacting with them.  But when people are being encouraged to practice social distancing and it becomes impossible to be physically in front of your audience, what can you do?  Not too long ago, your options were radio and television ads.  That was it.  And even then, if your audience didn’t want to stop self-quarantining they weren’t going to go in to your store anyway.  But the internet has created a much different world.  You can show up on people’s computers through their searches on search engines and on social media, both of which are much more personal than a tv spot.

Ultimately, your main options are

  • Ads in various formats like radio, tv, Google, and YouTube
  • Focusing on social media
  • Optimizing your Search Engine Optimization
  • Some combination of the above

Next week, I’m going to do a deep dive into the pros and cons and associated costs associated with all your options if the tradeshows and conventions you planned to attend get cancelled. I’ll also give you some tips that your marketing department can implement to improve your online presence that won’t cost a cent, but for now I want you just to start thinking about it.  I’m not telling you to cancel all public appearances and hide in your house for two months, but you should start thinking about contingency plans in case your marketing strategy needs to make a sudden u-turn.

CommunicationMarketingSEOUncategorized

Dictionary

One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you.  It ends up sounding like they’re telling you to reverse the polarity of the neutron flow.

John Cleese
If you’ve never seen Monty Python’s Airplane Pilot sketch, you definitely need to.

Or in the words of the great John Cleese, “The scransoms above your head are now ready to flange. Please unfasten your safety belts and press the emergency photoscamps on the back of the seats behind you.”

To that end, I’ve compiled a short list of 13 of the most common digital marketing words.  Hopefully it helps you make sense about what the marketing experts are telling you.

 

Backlink – A link from someone else’s website to yours.  If it’s a reputable website this link will increase your search result rankings.

Bounce Rate – the percentage of people viewing your website who leave after only seeing one page.

Conversion – Someone who performs an action as a result of viewing your website or ad.  Such as signing up for a mailing list, taking a survey, buying a product, etc.

CTR – Click-through rate.  The percentage of people who see your site somewhere (usually search engines) that actually click through to your website.

Follow/No Follow – Whether or not search engines will follow a backlink to your website, boosting your rankings.

Keyword – a word or phrase that internet users search for on search engines.  The more specific the term, the more valuable it is since people searching for something specific are more likely to click through to relevant sites.

Remarketing – Advertising that targets people who have already interacted with your website.

Schema – A way of telling search engines what all the content on your website is.  Such as the title, author, and/or ratings and reviews of your website or products.

SEO – Search Engine Optimization.  In other words, ensuring that Google and other search sites

SERPS – search engine results pages.  Where the results for a search show up.  Ranking higher on a SERP means that you show further up on the results page.

Sitemap – a file that lists all of the urls for a site.  Search engines can read these to find urls they wouldn’t otherwise know about.

Tags – Tags can refer to two different things.  In blogging it refers primarily to relevant words or phrases to your article so that people interested in those things can find similar blog posts.  In SEO it refers to things like the title of your page, metadescriptions, headings, alt-text, no-follow tags, etc.  Don’t worry if you don’t know what those are.  Part 2 of this series will have a lot of the most common tags in it.

Phone bookWeb Directory – a website that provides lists of other websites.  Most directories require manual submissions of entries and usually include more details like contact information.  They are the easiest way to build up backlinks.

 

If there are any terms you’ve heard before and you have no idea what they mean, let me know and I can include them in a part 2.

BloggingMarketingProductivitySocial MediaUncategorized

So you’ve hired someone to manage your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should be doing much more than that when it comes to their clients.

Marketing Objectives

marketing

You social media manager should know and ask about your marketing objectives and follow them. There could be many marketing objectives for your business and it’s important your social media manager is knowledgeable in all of them. This is after all what is going to make it worth it in the long run.

Tracking progress

Statistics

Keeping up with how many followers you gain each week or month is great but not all of these followers will be potential clients or customers. Tracking how many organic engagements you are getting, will give you a greater understanding on how your day to day strategy is working rather than being swayed by the big numbers your ad gets. While ads are great for exposure, the insights may not be as relevant. Ads show the number of impression your content is receiving, but did you know some ads count impressions where if one account has been shown the same ad 100 times this counts as 100 impressions. So while the big numbers may look great, the organic ones are where you want your social media manager to focus their energy on. Being smart on how you track your progress and statistics is just as important as the insights themselves.

Engagement

engagement

If your social media accounts aren’t active this may be a big concern. One of the biggest parts of hiring a social media manager is to get the activity on your account that you don’t have time for. This is a time consuming part of the job and extremely important. Just as importantly the content being published needs to be engaging to your audience. You social media manager should be researching and learning your audience and what interests them, as well as their needs and how your business can help them. Along with being active on your accounts, your social media manager should be keeping track of inquiries and directing them to the right people or resources within the company. If someone is inquiring about a service you offer they should make the initial contact with the customer, then direct them to the professionals in your business if they can’t answer the questions, or feel it’s better left to the experts in that area.

Scheduling & Calendars

calendar

Scheduling content is not just a trick of the trade, it’s necessary. This is how content can be posted at any and all times, based on your insights of optimal times to post. Keeping a calendar of content planning is a habit your social media manager should be doing. This is key to not only organization, but to have a plan for future content. Your social media should have a goal, and planning in advance helps you stay on track. A content calendar improves the efficiency of your social media specialist, so your content isn’t being left to the last minute, rushed to get out and susceptible to simple mistakes.

Content Curation

content

Content is another one of the biggest jobs for a social media manager. This is probably one of the main reasons you hired them in the first place. You didn’t have time to find or create content, and still don’t. Finding info to share that meets your audiences needs and interests is a very important part of a social media managers job. While your social media specialist doesn’t have to be a professional photographer, they should be creative in the kind of content and images to capture. They should also be somewhat photo savvy or have connections to a photographer they can work with, as making an attractive Instagram account etc. is part of their job. If your social media manager works remotely, they should at least be sending you content ideas that are easy enough for you to take yourself, or for a hired professional to take, and they should not be using only stock photos on your account.

Customized graphics

graphics

Part of branding is being recognizable. Your business colors are a big part of who you are, as is your brands voice, and logo. All these things should be used as much as possible. Don’t be stuck promoting others graphics, or words. Your social media manager should get creative and create a template that you can post quotes on, or promote sales. This helps increase brand awareness and makes your content original and shareable, let others promote your business and graphics not the other way around.

Trends

Trend

Your social media marketer should be keeping up with the latest trends for your industry and on social media. This also means keeping up with algorithms on social platforms. If video content is doing the best, your social media manager should be encouraging videos. If other businesses in your industry are active on Youtube, Pinterest, LinkedIn etc. then you should be too. Your social media manager should be keeping your business in the loop so you don’t miss out on opportunities to be seen and heard.

Research

Research

This may be overlooked by some social media mangers, and definitely shouldn’t be. Research should be done on your business, on the things you offer, and the people you are selling to or targeting. This is actually an important part of their job as well, if they don’t know what you offer and the people you are targeting, how will they be able to cater your content or ads to the exact people that want and need to see your business.

Social media managers are extremely important and helpful for your business. As social media is growing… and definitely not going away anytime soon, you will want your businesses social media presence to be made known. Your social media manager should be posting content that is relevant to your industry, they should be doing their homework on your business so they are sending out content that is appropriate to your industry. When done correctly, social media managers can help increase brand awareness, sales, grow digital presence, generate new leads, retain existing customers, along with so much more.

BloggingEducationMarketingMobile AppsSocial MediaUncategorized

Social media for your business

Most have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels that are the most beneficial to your businesses unique needs. Each platform attracts different age, gender and even industry demographics. Depending on your target audience you want to be present on the platforms your audience is using most often.

Facebook: facebook

This is the best platform to start on for any business, it has the widest range of age demographics, and currently has 2.38 billion active monthly users. This is a great platform to make connections and build community. You can easily share important aspects of your business, and find potential customers. On this platform you want to post videos and curated content. Although if your business is targeting a younger audience, ages 13-17 this age group spends less time on Facebook than 18 and up.

 

Instagram:Instagram

Instagram has quickly become a massive platform, with 1 billion active monthly users. This platform is great for product based businesses, as it is highly visual and just recently released the shopping feature making it even easier for customers to buy your products. Instagram is focused on creativity and building community. If your target demographic is under 35 this is a platform you cannot skip. 63% of users are between the ages of 18 to 34, and to make it even better its virtually an even split between male and female users. On this platform you want to post good quality aesthetically pleasing images and stories, use this platform to become more personal with your customers.

 

Twitter:Twitter

Twitter is the go-to platform for being updated on the latest news and trends, it is fairly fast paced so posting often is key. This is another great platform for sharing interesting information, or contributing to a conversation about your industry. Studies show that tweeting content with visuals does significantly better than without, although other studies show posting your traditional “one liner” tweet is just as good (we’ll leave it up to you to decide for your business on this one.) This platform also tends to have a younger audience 38% user are 18-29. But with that said, still a high number of users age 30-49 are active on Twitter making up for 26% of adult users. Both male and females are active on Twitter so if your business targets one or the other, or both this is a great platform to gain exposure on.

 

LinkedIn:LinkedIn

LinkedIn is one of the best platforms for professionals. This channel is best used for business-to-business brands aiming to make interactions with the decision makers of a business. Gender demographics are well balanced here as neither male or females are more active on this platform. Businesses are looking for certain industries or job titles rather than ages or genders. This is a great place to post job openings, update other business owners and professionals on company changes and share professional content. 34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49 are active on LinkedIn.

 

Pinterest:Pinterest

Pinterest is a platform that is often overlooked as it used to be a community of home makers sharing recipes and DIY projects. While this is still true, the user base is more female dominant on this platform, 50% of new accounts are being made by males. Pinterest should be seen as a search engine more than a social media platform as 2 billion searches are made every month. It’s a great site to direct traffic to your website and gain exposure for blog post, and products. The content on this platform is highly product based, as users on Pinterest are usually searching for a product.

 

There are so many more platforms you can choose to be active on but these are the biggest ones you want to focus on as they are highly popular. Social media is a great way to reach more people and build rapport with customers. It’s a way to show off your aspects of your business that may otherwise be looked over.

Tip: remember to be social on the accounts you have, respond/leave comments,  and share things you find interesting. Whatever your company culture may be let your content also express this same energy to your viewers. Your account can be whatever you want it to be, not just what everyone else in your industry is doing!

BloggingEducationMarketingSEOUncategorizedWeb Development

Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t on board, people may be missing you. Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches.

Setting Up a Google My Business Account

Google My Business listings

If you haven’t set up a Google My Business (GMB) account yet, you’ve got one mission for today…set up a GMB account! No seriously, it may seem like just another place to add your business to but this one is important and here’s why. When people are searching for a product or service they jump onto Google. For example, searching “office supplies” pulls up the Google accounts of places that offer these supplies. This image is what your GMB account will show up like. You will see the rating of your business, location, some images and much more as you go in further. If you have a good GMB account, this may even show up before your website listing. The initial set up is straight forward, but it’s the actions you take in each of those steps and after your account is set up that makes or breaks your account.

Images Are Everything

images are everything

When you have the option to add pictures of your business, always, always do it. You don’t want to resort to stock images because Google will find them and remove them. Take this chance to show off your business, inside and out. Take multiple pictures of the front and inside of your building. People feel comfortable when they can see different aspects of your business. You don’t need to hire a professional photographer either. Take clear, well lit images of the first place you see when you walk in, the staff and definitely your products. Don’t make people feel like they are going on a blind date when they are coming to you. If a business adds stock images as their product photos or avoids images of their building, I usually question why their products weren’t deemed “good enough” to make it to the front page. Or what the building looks like so I wont drive past, or wonder if I’m at the right address. Including these images shows you are proud of your work and prepared. Add pictures of the people working there, recognizing a face when walking into a business, even if it’s just from a picture, helps puts people at ease and builds trust.

Take advantages Of Features

using features

Just recently, Google made it available to get a short name for your business. Creating a short name makes it easier for people to send links to others to leave a review. When adding a logo to your profile be sure corners aren’t being cut off and it is a good quality image, a square usually works best. Choose a header that represents your business well and be creative when writing your business description. Please don’t copy and paste directly from your website, make your description unique.

Post regularly

Post regularly

Be active on your Google My Business account, post every week about new features or products. Bring to life aspects of your business that go unnoticed. Posts will expire so keep your account updated for the best reach. Regularly check your categories because they are often updated and new categories are added that you may want to be found under.

Reviews

reviews

Reviews aren’t as scary as they seem. We have an entire blog post about how to manage bad reviews. So when it comes to Google reviews, don’t be afraid to ask customers to leave a review after their visit. It’s a great way to hear about their experience and gain exposure! Although in the event that a bad review pops up, don’t take it personally. Be professional, address the issue, create a solution, if it hasn’t been solved already, and apologize for their experience. Keeping emotions out of it is the best way to professionally solve a problem. Since you can’t control the actions of others, it starts with you. Don’t become aggressive or invalidate their experience. Accept it and always apologize, then respond to them in a positive way. This is important. Always respond to reviews, good or bad, in a positive manner. Recognize that some bad reviews are good. Many people want to look at bad reviews just like they want to look at good reviews. They take note of how you responded and what your solution was to the problem.

Creating a Google My Business account increases the amount of people you reach. It helps give more information about who you are and what you do. It encourages people to find you in other areas, like Facebook or maps. You don’t want to skip on an opportunity for people to see your business and to gain more customers.

EducationMarketingSelf-ImprovementUncategorized

Client Relationships

Have you ever bought from a business knowing full well that you could go somewhere else and get a better price? Some people have, but why?

Maybe it’s that they’re closer to your business, or the quality of the product, but the main reason people keep coming back is because of the relationship you have with the staff, manager, or owner. Sometimes companies buy from other companies because there’s a history between them. Maybe it’s a personal friend you want to support. But most likely, it’s because they have great customer service. Client relationships are valuable for your business and your customers. In fact, avoiding taking an interest in your clients or taking too much interest can hurt your business as much as a poor product.

Learn your customers

Client Relationships

Getting to know your customers helps you get to know more about their business, why they buy your product, and their buying habits. This helps you anticipate their needs and fulfill them. But on a deeper level, learn the person. Learn their interests, if they have a family, and how they got into the business in the first place. This helps you leave a lasting impact on them. I’ll give you a story of how asking about people and their lives leaves people feeling valued and wanting to come back.

I used to always go into the bank to do all my business, walk up and talk to a teller instead of stop at a machine and tap a screen. The one particular teller began to recognize me every time I came in. She recognized my mom and sister and took an interest in their lives as well as my own. This lady would ask about trips we were taking, offered places my (fresh out of high school) sister could stay as she traveled abroad. This teller became the person we all looked forward to talking with when we went in to do business. Before leaving she would always ask us to say hi to the rest of the family and knew us by name.

She started with small personal conversations, asking about our family, what we do for a job and how we like doing it etc. I’m not necessarily saying offer your home to anyone who walks into your shop or even at all, but you may share similar interests that you never knew about. You my gain a golfing buddy or a fellow sports fan of your favorite team. Building trust with customers is so important, you can easily ask questions about their life, go beyond the small talk, and bringing up the weather. That’s how you become familiar with clients but never create a relationship. 

Client loyalty

Shaking hands

These two seem to go hand in hand. If you invest time into the clients that walk through the door they will keep coming back. In a marketplace where your customer competition is high it’s vital to rise above the rest and show amazing customer service. Don’t promise too high and deliver low.

Recognize the people who buy from you, and remember things about them. If a person buys three cans of paint and is telling you about a project they are working on. Remember it and ask them how it turned out the next time you see them. As easy as it is to walk to the ATM machine, I preferred to go to a teller because of the positive experience I had. If you give this to your customers they will chose to buy from your flower shop instead of buying at a Walmart, or stop at your coffee shop instead of Starbucks.

Angry customers tell their friends

Angry Customer

People don’t generally say anything if they are satisfied. That’s because they aren’t blown away if their expectations are met. But if they are mistreated, the word will likely spread fast. If someone has a bad experience they will tell friends and family. They don’t want others wasting time and money if they are getting mistreated or their needs won’t be met.

 

Client relationships are extremely important when running a business. Building trust and community with your customers will keep people coming back and make it easier to get new work.

 

BloggingMarketingSelf-ImprovementSocial MediaTechnologyUncategorized

Social media engagement

Instagram is a visual platform, its important to catch a persons eye and quickly. Having a cohesive feed and a impressive bio is great, but you may need more than just that to make people stick around. So here’s some tips on how to get more engagement on your account.

Post consistently

Schedule

Its difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Buffer to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.

Respond to all comments

Comments

Yes, even (especially) the negative ones. Instagram has added a nice feature that you can now like comments, this is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave comments on accounts other than your own.

Always use images

Pictures

This applies to your Facebook and Twitter accounts, as Instagram won’t let you post without a photo. Tweets with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.

Ask questions

Questions

Include questions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are super easy to ask, people can answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!

Use Emojis

Emoji

Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones will also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you will see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work.

Get more followers

Followers

The more followers you have the more engagement you will most likely get from them. All things leading up will help you get more followers but an account with 100 followers compared to an account with 10,000 will get more interactions. Social media can be a numbers game but the quality of your content is the most important aspect of your posts.

 

Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.

BloggingEducationMarketingProductivitySelf-ImprovementSocial MediaUncategorized

Learning

Leah Learns has been in the works for a while now. What started as an office joke has grown into a fun opportunity. We finally released a new video on YouTube last week you don’t want to miss it. It’s comical, entertaining and educational all in one!

Leah is our SM (Social Media) specialist at Panda Rose, we have started a YouTube channel challenging her each week to learn something new. We have plenty of talent within our team, and community. She will be learning skills we never knew she needed to learn.

Origami

Our First Video

Last week a video was made teaching her how to open bottles without a bottle opener. It is both practical and fun! One method was placing the bottle in the heel of a shoe and forcefully banging it against a hard surface. The momentum pushes the cork out of the bottle and the shoe prevents the glass from breaking. After many swings it was surprisingly successful! The other, more risky, method was sabering. This includes a bottle of champagne (or sparkling wine) and a knife, or in our case a bayonet.  This idea here is to follow the seam of the bottle (which is the weak point of the bottle) and carry the knife in one quick swift movement up the seam and against the top of the bottle. This force will literally slice off the top of the bottle and cork. The other way to open a bottle which unexpectedly had it own difficulties was to simply twist off the cap. The trick here is to twist left, not right.

What’s Next?

In the future we will be teaching Leah a variety of skills. It’s exciting to get to know the small businesses around the community through learning small aspects of their work. You can look forward to a new video every week. Simply Subscribe to our channel so you don’t miss out and comment on the videos ideas you have for our next Leah Learns!

youtube image

We want to hear from you! Leave a comment with an idea for a new video!

BloggingEducationMarketingProductivitySocial MediaTechnologyUncategorized

DSLR camera

Your product is ready to sell, and one of the most important aspects of selling a product is how you display it to your customers. Today I’ll give you some simple tips on how you can take amazing product photos on your own.

Eliminate Distractions

Remove any background distractions and place your object on a clean surface or in front of a clean bright wall. This gives your product all the attention it deserves. A clean background or surface keeps your products and photos looking crisp and professional.

Busy and distracting:

Crisp and clean:

Choose Your Lighting

Choose your lighting carefully, take a few seconds to find space near a window with indirect sunlight (natural light). Taking photos indoors can sometimes be tricky. If you’re under florescent lights your pictures may turn out more blue. If you are under incandescent lights, your picture will have more of an orange tint to them. Natural light gives a good balance and shows the products truest color. Steer clear of dark hallways or rooms as this will also distort your image and make it difficult to see the details and quality of your product.

Natural light:

Dark Hallway:

Incandescent:

Florescent:

Focus

Lets take your photography skills one step further now. A really simple trick that will set your pictures apart from the rest is to give your pictures a blurry background, called “bokeh.”  Bokeh  (BOH-kay) is the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. If you are shooting from a DSLR camera, like I am in these images, you can change whats called the aperture. On your camera it will look like this:  f/5

Changing the number higher like f/10 will give less blur but changing the number lower to f/4 will give more blur.

This image is at f/25

while this image is at f/4.5

See how the glass is blurred drawing the eye towards the mug. This feature is great to use if you are taking pictures of multiple products but want the closest one to stand out or if you want all products in focus. This simple trick takes your photography skills to a whole new level.

Choose your camera

If you take your pictures with a phone, the new iPhone’s have a feature called “portrait mode” in your camera settings that allow you to artificially create the bokeh look. Select Android phones offer this feature as well called “live focus.” Keep in mind with a smartphone camera your outcome may not always give the same effect. The trick is to keep a steady hand when using portrait mode. Shaky hands can confuse the camera and your outcome won’t be as impressive.

iPhone portrait mode (fail): Right corner of the mug has been incorrectly blurred. Shaky hands or improper focusing may have caused this. Sometimes, certain objects confuse the camera. In this case the clear glass and liquid was difficult for the camera to properly blur out.

iPhone portrait mode (success): Steady hands, focus is directly on the mug and a different background object is in place = success!

With these simple yet effective techniques you will notice a huge improvement on your images. It’s always worth the little bit of extra time to play around with your products and camera. Taking great pictures can seem intimidating. These tips will help your pictures look clean and professional, all from the comfort of your office, home, kitchen, shop, etc.

MarketingProgrammingSEOSocial MediaTechnologyWeb Development

Panda Rose

Panda Rose Consulting Studios Inc is expanding and we have opened a second office in St. Albert

Panda Rose has recently celebrated 10 years in business and have also decided to expand! Our new office in St. Albert is located at 13 Mission Ave, right off downtown! We can be found downstairs in suite 1140. Come by and say Hi!

Panda Rose St Albert

We have been member of the St. Albert Chamber for a while, always with the intention of expanding into St. Albert and are continuing to support the local Chamber and it’s businesses by being members and even sponsoring the next Business Luncheon on June 12th!

Join us June 12th for the Kick Off To Summer Business @ Lunch by grabbing your tickets HERE

Location:
840 St. Albert Trail #105
St. Albert, AB
Date/Time Information:
11:30 am – Reception
11:45 am – Commencement of Meeting and Lunch
1:30 pm – Scheduled End Time
Fees/Admission:
Members $40
Non-Members $50

 

BloggingEducationMarketingMobile AppsProductivitySecurity & PrivacyShoppingSocial MediaTechnologyUncategorized

In our office we share memes, eat cake and brainstorm… a lot. But there’s one thing we do even more of.

We use our phones, like a lot, a lot! We use them for testing apps, testing websites, social media management, communication, the list goes on. So with that said, we want to give you the inside scoop of what apps we love to use day in day out, and why they are vital to our entertainment, productivity, communication and lifestyle.

We wrote an article a few weeks back about some of our favorite phone gadgets. Some were for pleasure, others for productivity. If you missed it, you can check it out here as today’s article goes hand in hand. So between, web designers, developers, digital marketers and our CEO, these apps are the ones you need to download, like yesterday!

Let’s begin with entertainment.

Head phones

Apple Music, Spotify, and Google Play Music, we need music like we need our coffee!

Podcast can be under entertainment and productivity as there are so many different types of podcasts out there. Our top favorite podcast apps are Podcasts (Apple) and Castbox. Castbox has over  95 million volumes of content and is available for almost all devices.

A few musicians came forward in the office and shared their favorite apps. Guitar Tuna was recommended by a few as an app to tune your guitar on the go or as a back up. It is available for both Apple and Android. Tabs is an app that has thousands of guitar, bass and ukulele tabs and chords for all your favorite songs. If you are looking to take up an instrument here’s two apps that are a go-to’s for the musicians in the office.

Audible is another app that fits into productivity and entertainment. Audible is a mobile library, with loads of books you can listen to or read.

Quora is an app to share opinions, knowledge and feedback. Ask a question and get a helpful answer.

Productivity

editing

Lynda.com is a popular app for taking online courses. You can choose a topic you would like to learn, for example: photography, web design, film, finance, interior design. The list is endless. You can also choose software you would like to learn. So if you are a photographer, maybe a course that is beneficial to your business is learning how to use Photoshop. If you are looking to get into finance industry, a valuable course might be learning QuickBooks, you can learn QuickBooks for payroll, online, for a Mac, etc.

We also have a lot of photographers in the office, so photo-shop apps or editing apps came up right away. Our favorites are Lightroom and Photoshop Fix, both are easy to use and high quality.

Our office uses Microsoft Teams to communicate and share info with each other (as well as a truck load of memes) it’s a secure way to create group messages. There are so many features within the program to expand functionality: like creating different groups, include files, planners and meetings.

If you want to create logos or invitations an extremely useful app is Canva. You can create logos, Pinterest graphics, resize images to fit other social media platforms, create business cards and so much more! We use this everyday to create our graphics, and images.

Lifestyle

Family Organization

Everyone has those apps they use regularly or occasionally that just make your life so much easier. When it comes to lifestyle, the office has a variety of favorites.

Some of us are obsessed with the weather, so we’ve got you covered with choosing the best weather apps. WeatherCan and The Weather Network are our most reliable apps we would recommend to anyone and everyone.

Cozi is a popular app for family organization. You can add shopping lists, cleaning schedules and upcoming events that your family has planned. It’s the perfect app for a busy family and even busier parents.

If you are prone to migraines which some are in the office the Migraine Buddy app is the best app according to both patients and doctors. This app helps you record and identify all aspects of your migraine. For example; what triggers them, your symptoms, medications and so on.

Headspace is a meditation app that helps you let go of stress, learn to relax and get a better nights sleep. If you don’t already have this app it’s definitely a must! Everyone can use a few techniques to reduce stress and anxiety during our busy lives.

 

What are some apps that are essential for you or just plain fun? Let us know in the ‘leave a comment’ section at the bottom! We’d love to hear from you.