BloggingMarketingSEOSocial MediaUncategorized

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

BloggingMarketingSEOUncategorized

blogging for business

blogging for business

Blogging is BIG

It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today.

Blogging however is more then just a place for people to write about their day or feelings. Blogs are being used for business and information purposes every day. Clients and consumers like to research companies and products, so they are knowing who and what they are working with/buying. Here is where a blog comes in. This is you opportunity as a business to reach out to your clients and give them the information they are searching for.

 

1.Establish yourself as an authority

The first great thing about having a blog on your website, is that you have an opportunity to establish yourself as an authority in your clients eyes. By offering content related to what your customer is looking for, you are adding value and empowering your client to make information based decisions. By being an authority and having an empowered consumer, there is a built trust, instead of sales based off shakey ground. This helps increase client happiness and thus retention.

2.Boosts Website SEO

Trying to get to the top of search engines? There really is no quick fix that lasts a long time? Getting to the top of search engines takes some time and of course information is key. By blogging on your site related to the products or services you offer, it’s putting more of that relevant information on your site. The more information on your site, the more search engines believe your site is relevant to what is being searched. Google sees your site as an authority and ranks it higher.

3.Evergreen content

Slightly tied in with the above, blogging can create something we call “Evergreen content”. Evergreen content is something that’s always relevant. Information that isn’t changing with the trends or seasons. (Kind of like an evergreen tree!). You of course can write about hot topics, but creating content on your site that is always applicable to your business, helps keep consumers informed and keywords on your site.

4. Answers potential clients questions

Some people visit FAQ sections, and some don’t think to. Some are not even sure of the questions they have until it’s presented to them. By writing about tips, tricks or general information you may just answer a question for a potential client. This can save both you and them some time. And when they reach out to you, they are informed and again higher likeliness to sign/purchase.

5. Shareables

Creating blog posts and content on your site can provide enough information that people are interested in sharing it. If there is enough value (and it’s slightly entertaining right?) people want to share it. Share with friends or family or co workers etc. This sharing helps expose your business to more people who could potentially become clients/customers. They start to read your information, because an empowered, informed consumer and trust you to be that person that offers a service/product.

5.5 It’s fun

Okay maybe at first it’s not, but seriously gets the creative juices flowing some days!