BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

Panda Rose technical solutions solved

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

BloggingMarketingSEOUncategorized

blogging for business

blogging for business

Blogging is BIG

It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today.

Blogging however is more then just a place for people to write about their day or feelings. Blogs are being used for business and information purposes every day. Clients and consumers like to research companies and products, so they are knowing who and what they are working with/buying. Here is where a blog comes in. This is you opportunity as a business to reach out to your clients and give them the information they are searching for.

 

1.Establish yourself as an authority

The first great thing about having a blog on your website, is that you have an opportunity to establish yourself as an authority in your clients eyes. By offering content related to what your customer is looking for, you are adding value and empowering your client to make information based decisions. By being an authority and having an empowered consumer, there is a built trust, instead of sales based off shakey ground. This helps increase client happiness and thus retention.

2.Boosts Website SEO

Trying to get to the top of search engines? There really is no quick fix that lasts a long time? Getting to the top of search engines takes some time and of course information is key. By blogging on your site related to the products or services you offer, it’s putting more of that relevant information on your site. The more information on your site, the more search engines believe your site is relevant to what is being searched. Google sees your site as an authority and ranks it higher.

3.Evergreen content

Slightly tied in with the above, blogging can create something we call “Evergreen content”. Evergreen content is something that’s always relevant. Information that isn’t changing with the trends or seasons. (Kind of like an evergreen tree!). You of course can write about hot topics, but creating content on your site that is always applicable to your business, helps keep consumers informed and keywords on your site.

4. Answers potential clients questions

Some people visit FAQ sections, and some don’t think to. Some are not even sure of the questions they have until it’s presented to them. By writing about tips, tricks or general information you may just answer a question for a potential client. This can save both you and them some time. And when they reach out to you, they are informed and again higher likeliness to sign/purchase.

5. Shareables

Creating blog posts and content on your site can provide enough information that people are interested in sharing it. If there is enough value (and it’s slightly entertaining right?) people want to share it. Share with friends or family or co workers etc. This sharing helps expose your business to more people who could potentially become clients/customers. They start to read your information, because an empowered, informed consumer and trust you to be that person that offers a service/product.

5.5 It’s fun

Okay maybe at first it’s not, but seriously gets the creative juices flowing some days!