One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow.
Or in the words of the great John Cleese, “The scransoms above your head are now ready to flange. Please unfasten your safety belts and press the emergency photoscamps on the back of the seats behind you.”
To that end, I’ve compiled a short list of 13 of the most common digital marketing words. Hopefully it helps you make sense about what the marketing experts are telling you.
Backlink – A link from someone else’s website to yours. If it’s a reputable website this link will increase your search result rankings.
Bounce Rate – the percentage of people viewing your website who leave after only seeing one page.
Conversion – Someone who performs an action as a result of viewing your website or ad. Such as signing up for a mailing list, taking a survey, buying a product, etc.
CTR – Click-through rate. The percentage of people who see your site somewhere (usually search engines) that actually click through to your website.
Follow/No Follow – Whether or not search engines will follow a backlink to your website, boosting your rankings.
Keyword – a word or phrase that internet users search for on search engines. The more specific the term, the more valuable it is since people searching for something specific are more likely to click through to relevant sites.
Remarketing – Advertising that targets people who have already interacted with your website.
Schema – A way of telling search engines what all the content on your website is. Such as the title, author, and/or ratings and reviews of your website or products.
SEO – Search Engine Optimization. In other words, ensuring that Google and other search sites
SERPS – search engine results pages. Where the results for a search show up. Ranking higher on a SERP means that you show further up on the results page.
Sitemap – a file that lists all of the urls for a site. Search engines can read these to find urls they wouldn’t otherwise know about.
Tags – Tags can refer to two different things. In blogging it refers primarily to relevant words or phrases to your article so that people interested in those things can find similar blog posts. In SEO it refers to things like the title of your page, metadescriptions, headings, alt-text, no-follow tags, etc. Don’t worry if you don’t know what those are. Part 2 of this series will have a lot of the most common tags in it.
Web Directory – a website that provides lists of other websites. Most directories require manual submissions of entries and usually include more details like contact information. They are the easiest way to build up backlinks.
If there are any terms you’ve heard before and you have no idea what they mean, let me know and I can include them in a part 2.
Mobile apps can make your life easier in a lot of ways. Here are ten great apps I personally use to simplify and improve my life.
Feedly is a news aggregator. That means it allows you to see all the articles related to different topics or from different sources all in one place. We’ve got ours set up to show us all the things related to Blogging, SEO, Social Media Marketing, etc. Ultimately, which news aggregator you use is up to personal preference, but I find that Feedly is sleek and easy to use. The fact that it’s also available on the web helps since I can always switch over to the desktop too. The only downside is that since their logo is a rounded square with one corner missing, it drives me crazy.
Microsoft Teams is an alternative to texting, like Telegram, What’s App, and all of those, but in addition to chatting with contacts or groups of contacts, you can also set up teams where people can post and reply to updates and attach files.
Time tracking is obviously important. Everhour makes the process simple and straightforward. They have a free plan that allows up to 5 users though if you need more users or integrations you’ll have to go with one of their premium plans. It works in your browser, as a browser extension, and as a mobile app, which means that you can track your time while you’re in or out of the office with a few clicks or taps.
Did you forget your password again. Well, it’s not too hard to remember it. It’s one of the 1,000,000 passwords you use so that should be easy to remember. Or you could just use 1Password. If your phone has fingerprint detection capabilities you can fill in all your passwords just with your fingerprint. And since you don’t have to worry about remembering your passwords (except for your 1password password. Don’t lose that one.) you can go with those passwords that were written by 10000 monkeys on typewriters.
5. Kitchen Stories
Kitchen stories is a cooking app with a major advantage. In addition to the free recipes in the app and added to it by users, it also includes free instructional videos on various cooking techniques making it easy to follow along while you cook. I used it to learn how to make the perfect poached egg and now my eggs benedict is to die for.
6. Google Drive, Dropbox, or OneDrive
It’s hard to pick a favourite between the big three in cloud storage and file sharing. Dropbox has the least free storage but it still has its benefits. It would be a lot longer of a blog post if I went into which one you should go with and why. I just think you should go with at least one of them. That way you can easily access important files on any of your devices.
Apple’s built in podcast app is alright, I guess. But Overcast is where it’s at. It’s ridiculously easy to sort podcasts from newest to oldest, oldest to newest, or even sort the unplayed episodes one way and the other episodes another. More importantly, since Apple removed their playlist feature, it’s easy to create playlists and smart playlists for yourself. It’s only for IOS, but there are free apps out there that do similar things for Android if you can’t stand android’s built in podcast player.
I’m probably not telling you anything new for this one, but Duolingo is definitely one of the most fun ways to learn a language. I’ve been doing their Russian course and I’ll probably try out their new Latin course too. If you haven’t heard about Duolingo before, they are
A few years ago, the scanner attached to my printer stopped working. While trying to repair it I discovered Scannable. To this day, my printer’s scanner still doesn’t work. Scannable is an app that allows you to scan documents using your phone’s camera. You’d expect a low-quality scan, but I’ve been able to get better quality scans using Scannable than I get from the office printer.
10. Every Dollar
My wife got me hooked on budgeting. Our life is so much easier to manage now that we’ve budgeted it. The app we used to help us manage that budget is Every Dollar. If you’ve heard of Dave Ramsey, you’ve probably heard of Every Dollar since it’s his app. It’s great. It’s easier to use and gives a clearer picture of your budget in my opinion than Intuit’s Mint which is the most popular budgeting app.
By the way, the answer to the riddle in my last post Game-ing the System is: The man had the hiccups. So the bartender pulled out the gun to scare his hiccups away.
As children, we loved to play games. Childhood is the age of games. “Let’s play house,” “Let’s play a board game,” or “Let’s play family of wolves who are having trouble finding food because of the encroaching big city.” Okay, maybe that last one was just me and my siblings… The point is that children primarily learn through games. The most effective way to get a child to learn something is to turn it into a game for them to play.
Eventually, we grow up. Games are something that must be put away in favour of more somber pursuits. They’re too unstructured for regular life, which requires rules and regulations to keep things running smoothly.
But what if I told you that’s not quite true? Games don’t have less rules than real life. They just have different ones. In real life, the rule is that in polite society we walk upright. But in “family of wolves who are having trouble finding food etc….” the rule is that you walk on your hands and knees. It’s a different rule but it’s still a rule. Taking all my monopoly money and stuffing it into my coat is fine, if a bit strange, in regular day-to-day life, but when playing Monopoly it’s called cheating.
This cuts to the heart of why games are important. They give us the ability to try out several approaches to a problem, also known as lateral thinking. Lateral thinking is one of the most important tools for problem solving and sadly it’s one of the most overlooked, in part because our brains just aren’t naturally good at it. Our brains love routine and lateral thinking forces them to step back from the rules we’re accustomed to so that we can see if there is another way to solve the problem. Because we always do things a certain way, it’s easy to continue doing things that way, but when you play a game you have to step outside of that routine to embrace a new set of rules.
Of course, I’m not saying that you should get your boss to pay you to play Monopoly. Even if you don’t like board games, or card games, or word games, or any sort of game at all, you can still turn things into games. Even work can be turned into a game. If you take a goal or task you have to complete and make a game out of completing it in the most efficient way possible, in addition to the obvious benefit of work being a lot more fun, you can step outside of your work routine and look for what exactly you can do differently to boost your efficiency, since ultimately that’s what a game is. “What’s the best way to do this thing as soon as possible.” Whether the goal is bankrupting your opponents in Monopoly, getting more goals than your opponent in a game of hockey, or even figuring out the best way for your pretend wolves to get food from the fridge upstairs without getting caught, gaming teaches you how to achieve your goal with an (often) arbitrary set of rules and conventions. It’s a quick jump to being able to use the same tools you build in the game world to achieve your goal with the rules and conventions of the real world.
I’ll leave you with this lateral thinking puzzle. The answer will be in next week’s post, so try not to Google it until then. A man walks into a bar and asks the barman for a glass of water. The barman pulls out a gun and points it at the man. The man says ‘Thank you’ and walks out. Why?
What place do personal beliefs and opinions have in an office? On the one hand, conversations around the water-cooler about politics or religion can lead to tense working relationships to say the least. On the other hand, conversations about the weather aren’t conducive to building strong friendships. The heated nature of political and religious discussions arises because those beliefs are fundamental to who we are. We have an emotional investment in them and when the topics come up we start speaking with our emotions. So instead we discuss the regular small-talk and keep our work-life and our private-life as far away from each other as possible.
Now, personally, I think this is a fine status-quo for a large company. Each employee represents the company first and foremost. You aren’t going to be friends with the CEO so the office small-talk when you’re stuck in an elevator with him makes sense. But I’m not so sure it’s the best way for a smaller business. The biggest advantage of a small business is the personal connection between the company and the customer. The most important tool in building that personal connection? Seeming like a person.
The human connection is an amazing asset for small businesses, but it doesn’t come out of thin air. It comes from building friendships between you and your coworkers and between you and the customer.
When I go to a big box retailer I’m not there to say hi to any of the staff, I’m there to get what I want and get out as quickly as possible, I’m polite to the staff of course but I don’t want to hear their life stories. But when I go to a small family-run business like my local donair restaurant I want to know if the owner’s car got fixed, how is kids are doing, if his wife got back from her trip, etc. Sometimes it seems I stop in because I want to catch up, rather than because I really want a donair. Why? Because, since he doesn’t have to represent a faceless corporation, he’s free to chat about life while he prepares my donair and to infuse his workplace behaviour with his personality.
Not to blow our own horn, but Panda Rose is another great example of that personal connection. The other week I was sitting at my desk when the boss came over and said, “I need to see you in my office.” A single sentence that is able to put the fear of God into any employee. When he said it to me all I could think was, “What have I done now…” I walked into his office, gingerly sat down in the chair facing him, and prepared myself for the worst. “I need your help finding a Catholic priest to bless our offices.”
It goes without saying that I was taken aback ever so slightly. This wasn’t quite the phrase I was bracing myself for. But I rallied myself sufficiently to manage a simple, “Uh… what?”
Because our office is such a tight-knit community, the boss knows that I’m Catholic. We’ve seen each other at different Catholic events and I met him through a mutual Catholic friend of ours. He also knows that I’m good friends with a lot of Catholic priests in the area. So when he wanted to get a Catholic priest to bless our offices, he figured he could let me handle it. I got my parish priest to drop by and bless the offices and as you can see, things went very well.
How did this happen? Because in our office environment we’re comfortable talking about our opinions and beliefs. They don’t dominate the discussion, and it’s never in an argumentative or confrontational way, but because we know we can have conversations on the stereotypical taboo workplace topics we’re able to understand each other and work as a team better than if we felt we had to walk on eggshells when talking about our personal lives.
One important thing to emphasize is that I’m not telling you to be obnoxious about your beliefs. Don’t yell at your coworkers because they voted for someone else. Don’t make every single conversation about your religion. Don’t be annoying about it. What I am saying is that if you are able to have friendly conversations about controversial issues where both you and your coworker walk away understanding each other better, you’ve strengthened your team, not hurt it.
Search Engine Optimization is hard. Balancing optimizing your results right now with preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it; how they keep pace in an ever-shifting world. I know that I do. That’s why it’s always good to seek advice from other professionals in the industry to figure out what works and what doesn’t. And while you can’t always personally ask every Search Engine Optimizer for their advice summed up into one quick sentence, that’s where the power of the internet comes in! Here are 7 great quotes, six of which are from people with lots of real world SEO experience and one is from Douglas Adams because let’s be honest, who doesn’t love Douglas Adams?
1. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
2. “The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
3. “Google only loves you when everyone else loves you first.” – Wendy Piersall
4. “You wouldn’t buy pills from someone who sends you a spam email so why would you do that with your SEO?” – Kelly J. Rose
5. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
6. SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
7. “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” – Douglas Adams
Hopefully these quotes can help you achieve SEO Success, or at the very least help you know what SEO Success actually looks like.
“Beauty is truth, truth beauty’—that is all Ye know on earth, and all ye need to know.” – Ode on a Grecian Urn by John Keats
There is a lack of beauty in modern life. “Form ever follows function,” We’re told that Beauty is merely an unnecessary ornament. Even though that ignores the full meaning of the quote. In reality, according to the originator of the phrase, Louis Sullivan, “Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law.” So, while the appearance of a thing should never be disconnected from its purpose, that doesn’t mean it shouldn’t be beautiful. That would imply that beauty itself was without purpose and, as we shall see, it is not.
Food, water, warmth, and sleep are just some of the basic necessities of life. It’s pretty obvious that we can’t survive without them. I’d argue the same can be said for beauty. In some ways it’s even more necessary. As Dostoevsky said, “Man can live without science, he can live without bread, but without beauty he could no longer live, because there would no longer be anything to do to the world. The whole secret is here, the whole of history is here.”
Sadly, for many of us a lot of that beauty has perished from the world. We wake up. We drive out into the gridlock. We sit in our cubicle next to our coworkers in their cubicles, above and below other workers in their cubicles on other floors. All of us typing away on identical screens until we eventually go back through the gridlock and get home. Maybe then we’ll finally have time to go to a park or play a game, or maybe we’ll just sit on the couch and watch the same show that are neighbours and their neighbours and their neighbours’ neighbours are watching. Just another cog in an ever-expanding machine. Where is the beautiful in our lives? It’s been replaced by a drab monotony.
Now, what modern architecture does right, it does really right. There is truly something awe-inspiring in a row of towering skyscrapers in the skyline. The view from an airplane window as it comes in to land is breath-taking. Cities from far away look amazing. However, up close and personal, the drab monotony comes back. And I’m not the only one who thinks so. Here‘s an article from the NYT written in 1964. We’ve been living and working next to these ugly buildings as they slowly but surely tear down the beautiful architecture of the past replacing it with more of the same.
Suburbia doesn’t fare much better. Let’s be honest. Is there anything awe-inspiring of a row of houses of near-identical design? Not really. The only thing that makes you and your neighbour different is that you couldn’t pick his shade of green for your house so you had to pick that yellow that you don’t really like. The endless variations on the same theme are enough to drive me insane. (a short trip, according to my wife.) and good luck navigating without an address. In some parts of Canada addresses are meaningless. The terrain and even the houses themselves are so unique that you can navigate by landmarks. But try doing that in the city and you’ll find the opposite is true. Addresses are the only way to navigate in a world where every street looks just like the last.
It’s even more true of a high rise with identical apartments piled one on top of each other to fit as many people as possible inside. The only difference between the 23rd floor and the 22nd floor is that the people down below are slightly smaller on the 23rd. Don’t get me wrong, with the high populations in urban centers high rises and apartment complexes are definitely necessary. Without cheap mass housing, there would be a lot of people without places to live. I just think we need to remember the costs as well as the gains. We need to remember to provide beauty for their residents. It’s easy for the well to do to live in an ugly city. when they need to see something beautiful they can buy a painting. Or go hiking in the mountains.
At one point, this lack of beauty wasn’t an issue. The average member of society always did one thing every week regardless of their economic status. They always went to church on Sunday. Regardless of who they were or how much they owned, they could see beautiful statues and domed ceilings every week. But gradually as society has become less religious and as religious buildings have begun to match their urban surroundings more and more, this source of beauty has faded as well.
This has caused detrimental effects on our mental health as studies have shown. This is one of the reasons why urban environments are a greater mental health risk than rural ones. Without the beauty of nature we’re left with whatever the cities can or can’t provide. Of course, the drab monotony of the city has an effect on our workplace productivity too.
Fortunately, life finds a way. Though many of the traditional ways we’ve expressed beauty throughout society have faded, several of them are making a resurgence and new methods are appearing too. With smartphones we have access to all of the classic books of literature in our pockets. With gigapixel cameras and websites like 360 cities we can tour architectural and natural marvels without the costs of travel. As museums digitize their contents, we can see the relics of our past from across the world. As VR technology develops and becomes more mainstream this will only expand. As we realize the importance of our surroundings on our productivity and well-being, traditional office layouts are being redesigned into more open concepts with a focus on aesthetics again. That’s why so many modern office buildings are doing away with the drab row of cubicles lit by fluorescent lights and replacing them with natural lighting and greenery alongside more character and personalization for employee workstations. Beautiful web design is replacing the clunky boxes of the past as we realize that beauty helps our companies stand out of the crowd. We’re realizing that not only does beauty have a purpose in the professional world, but that it helps make every aspect of both our professional lives and our life at home that little bit better.
So all in all, I’m pretty hopeful for beauty. We’ve realized that it’s necessary in the modern world, we’ve seen that without it mental health issues rise, and in response we’ve begun rebuilding society to include the beautiful once more, whether that’s through new techniques and technologies or by reinviting nature back into our cities. We’ve realized the age-old truth that beauty should not be a privilege of the rich but a gift for the world. For as Dostoevsky says, “Beauty will save the world.”
I love riddles. Give me a book of riddles and my productivity tanks as I spend the rest of the day thinking about them. I love old riddles, new riddles, and I especially love creating riddles. My wife and I will try to stump each other with riddles for hours and we even created our own riddle game where one of us thinks of a punchline for a joke and the other person has to create the setup. (It’s great for long road trips.) But why do we riddle? What purpose do riddles serve?
Riddles Unite Us
Riddles serve to pull us together. Throughout human history, riddles have been a part of life. All cultures have them and many riddles have been shared across cultures and languages. The riddle of the sphinx comes from Greece originally but versions can also be found from Estonia and even on the Marshall Islands. This connection with people across cultural and linguistic divides helps us to understand them and to see how similar they are to us. it transforms them in our minds from the Other to the Same. Riddles even bridge the gap of time. As long as there as been English there has been people telling riddles in English. But going back to the dawn of written language we even have riddles from the ancient Sumerians. Here’s an example:
A house based on a foundation like the skies
A house one has covered with a veil like a secret box
A house set on a base like a goose
One enters it blind,
Leaves it seeing.
The answer? A school.
So in a sense, we ask riddles because we always have. Asking and answering riddles is a part of the human experience. It unites us across cultures and eras and helps connect us to them. We can now say that the Sumerians valued education just as much as we do. All from one short little riddle! That still doesn’t really answer the question though. The unity riddles give us is a powerful effect of riddles, but it is only one effect. It is not the purpose behind them. What is that purpose?
Why Tell Riddles?
Ultimately, riddles teach us. They teach us essential problem-solving skills when we’re young and they help us enhance those skills when we’re older. Sometimes riddles teach you that the answer was hidden in plain sight. Which word in the dictionary is spelled incorrectly? ‘Incorrectly.’ These sorts of riddles rely on double meaning. What can travel around the world while staying in a corner? A stamp. Some riddles rely on clever metaphors. The riddle of the sphinx is a classic example. What walks on four legs in the morning, two at mid-day, and three in the evening? A person. No matter what trick the riddle uses, when you’re told a riddle you know it’s a trick. You know the answer is hiding right behind it waiting to be discovered.
There’s an even greater challenge in creating a riddle. A good riddle is solvable but not too solvable. If there isn’t an answer, then it’s not really a riddle. If it’s too easy to find the answer, the thrill of the chase is gone. When you create a riddle, you have to solve it yourself without any clues. You need to figure out what the twist is going to be and then build the riddle around that. And once you know the answer to your riddle. You just have to figure out the question. So both solving and asking riddles requires creativity and helps us train our brains to think laterally.
Riddles in Life
The lateral thinking that riddles give us is essential to success in the modern world. Unexpected problems crop up all the time and they usually require unexpected solutions. If you’ve trained your brain to be prepared to think laterally, to step outside of the box and wrestle with your problems, you’ll be better equipped to solve them. Whether it’s figuring out what’s wrong with the code in your program, discovering a way to stay under budget in your department, or even finding the best angle to chop down a tree, lateral thinking and problem-solving skills are essential for success in life and enable us to take charge in our lives and deal with our problems head on.
A very real example comes to us from the 19th century. Until less than two hundred years ago it was a point of professional pride for doctors to never wash their aprons since they showed how experienced they were. To make matters worse, they’d only wash their hands at the end of the day since they knew they’d just get them dirty again. The high infection rates in hospitals were attributed to stale air but the real source of the problem was completely unknown even though it was right in front of them. Along came Dr. Joseph Lister. He was able to step outside the box of accepted medical practice and so he realized that the lack of hygiene was the real culprit. He was gradually able to convince others and the changes he made to the medical industry saved countless lives and he is now called the father of modern surgery. If he wasn’t able to think laterally, how many more people would have died from easily preventable causes? While the situations we’ll be faced with in our daily lives generally won’t be that dire, lateral thinking is still just as necessary for us now as it was then. Without keeping our brains sharp we won’t even know what problems we’re missing, let alone how to solve them.
As a final thought, I’ll leave you with this Anglo-Saxon riddle from the book of Exeter.
I am an eminent thing, known to nobles, and I often abide, notorious among the people, both mighty and poor, traveling widely,
standing a stranger at first to my friends, a plundering hope— if I must keep hold onto the profits or a brilliant good in the cities.
Now wiser men love me the most, my companionability. I must reveal wisdom to the multitudes. They never speak there, any of them across the earth—
Although the children of humanity, of the land-dwellers, pour over my tracks, I conceal my footsteps from every man at times.
Last week I was helping out at a local father-son summer camp outside of Calgary called Arcatheos. A lot of theatrics and explosions and all those great things. We like to joke that it’s a camp for teaching boys to become men and men to become boys again.
Leadership Requires Service
This year the theme of the camp was “To Serve is to Reign”. We really focused in on this theme of service with the teenagers who would become our version of camp counselors, called “knights.” To be able to effectively lead the boys in their charge, they couldn’t simply order them around all day without a care for their well-being. They had to be emotionally invested in both the boys they were in charge of and in the other members of their teams. with that emotional investment, every order or directive is followed because the boys know its for the good of the camp and themselves.
I was struck by how well this carries into the workplace. If an employee feels that his boss is invested in him and his life, that he’s not just another cog in the machine, the extra overtime needed to finish an important project becomes a lot easier to deal with. It no longer feels like a forced task from a faceless overlord but like an urgent request from a friend.
We taught the “knights” that the easiest way to serve their boys is to respect them. If you respect those around you, they’re more inclined to respect you. If they respect you, they’re more likely to incorporate your feedback into their behaviour and truly listen to what you’re asking them to do. They won’t merely sit around after completely a task waiting for you to hand them the next one, and instead they’ll proactively seek out ways to be helpful.
Don’t be a Drill Instructor (unless you are one)
Meanwhile, if those under you feel they have to walk on eggshells around you with even the slightest mistake causing them to get raked over the metaphorical coals, they might try to work their hardest to not make a mistake, but a lot of their attention that could go towards doing their job right is now going towards watching over their shoulder to make sure they haven’t awoken the dragon. In addition, if given a choice, people prefer leaders who are caring and compassionate instead of leaders who are taskmasters and drill instructors. So if your employees have a choice, they will eventually leave for greener pastures.
Don’t be a Door Mat
At the same time, you won’t have respect if your employees feel they can walk all over you. If missed deadlines are never a problem, unexpected absences are rampant, and no one listens to your instructions, sure, you won’t have employees flocking to leave your company in droves for better conditions, but you’ll also obviously end up with inefficient employees wasting the company’s time and money. Resulting in them, and probably you, being let go.
Be a Compassionate AND Effective Leader
Instead of either of those two extremes, a synthesis of the two is required. There are times when you need to lay down the law and reprimand the people working for you. There are also times when those people need an ear to understand the problems and difficulties they’re facing and a helpful hand to guide them. Using only one method or the other cripples your leadership abilities and it is only when you are both firm and compassionate as a leader that you will earn the respect and trust of those underneath you and unleash your full potential.
Ultimately, these leadership lessons we taught to the boys are vital for everyone, whether or not they’re currently in a position that requires leadership. Everyone at some point in their lives will be in charge of something. Whether that’s a multi-million dollar project or 10 children at a summer camp, no matter how large or small the opportunity effective compassionate leadership inevitably leads to further leadership opportunities down the road.