MarketingSocial MediaUncategorized

3 Reasons People Follow Your Social MEdia

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to follow a social media account.

Entertainment

People are seeking to be entertained. Whether you sell flooring, are wanting to become an influencer or selling homes, people are seeking the entertainment factor. People might not be interested in buying a home currently, but are more likely to follow a realtor’s account if they have an entertaining factor. A great local example of this is Tammy Colbow. She offers these fun and entertaining videos weekly to engage her followers. Gives them a reason to follow along and visit often. I often see her posts on Facebook and LinkedIn and I find myself stopping and watching without even thinking!

So entertain your audience. Find a way that feels most authentic to you and your company/brand and run with it. Maybe that means a weekly information video or memes (not too many!) or anything that resonates with your clientele. Maybe your clients are moms and you share interesting parenting articles with them.

 

Education

Think about some of the bloggers you may follow. Why do you follow them? Maybe it’s a food blogger sharing recipes you love or a fashion blogger showing you the latest trends? We are acquiring knowledge from these people. Knowledge about parenting, fashion , fitness, technology, business or otherwise. They know something about an interest we have and are following them to learn more.

A great example of this is Tony Robbins. He has 3.6 million people following him on Instagram. I don’t know the reason for everyone following him but I know a lot of people follow him to learn. They are following him to learn about business or personal development and love all the information he gives them.

 

Community

No matter if it’s online or in person, people are naturally designed to seek community. We want to be able to connect with other people, ideally like ourselves. Sometimes we find ourselves scrolling when we are waiting in lines or hanging out at home and we stop when we find ourselves looking at something we connect with. Or if you are apart of a Facebook group for example, you might find yourself regularly in there chatting it up with other people you “know”. Facebook’s algorithm shows the groups you are most active in and pages you converse with the most, because it shows you as part of the community.

Apply this to your own business social media strategies, but in a way that is true and organic to you and your brand, just like above for education. Think about your consumer and who they are. Aside from your company, what else might they be interested in? Connect with them on this level and ask them questions! This helps build the community, showing you care about them, but doubles as valuable customer data, so you can bring them the very best you have to offer that relates to them.

 

Ideally you will have a blend off all three of these things for a really solid account, but try to keep two in mind as you are posting. What value are you adding to your followers/potential clients.

 

Come check out all the entertaining, educational and community things we are doing at Panda Rose!

Panda Rose Instagram Panda Rose Facebook Panda Rose Twitter Panda Rose Linked In Panda Rose Alignable

 

HolidaysSocial MediaUncategorized

Panda Rose Local Love

It’s Valentine’s Day this week (Thursday the 14th in case anyone needs a reminder!) and we wanted to share a little bit of local love on the blog today. Some of the staff members shared some local places to eat and grab coffee they LOVE! Grab a friend, your love or take yourself out on a date to one of these lovely places. You won’t be dissapointed!

Local Love Edmonton
Photo from The Workshop Eatery
Local Love Edmonton
Photo from Otto Food & Drink
Local Edmonton Love
Photo from Love Pizza

 

Where are some of your favourite locally owned places that you love to grab a bite or some coffee?

Panda Rose SEO

MarketingSEOSocial Media

online review

Managing Online Reviews

You open your email and find a note saying “____ left a 1 star review”. What do you do?

It’s commonly a joke in the online world that you’ve “made it” once you have “haters”. Meaning that as soon as you are big or important enough to have people that will take time out of their day to say something negative, you know you are on the right track. Well, to an extent. If everyone and their dog is writing a bad review, or has something awful to say about your business, then I would take a look at some things. BUT, today we are talking about how to manage those online reviews that aren’t a perfect score.

What went wrong?

First things first, look into the persons concern. Was it poor service that needs to be addressed with an employee? Did they not receive the product they asked for and it needs to be fixed? Is it an ex employee that feels they weren’t treated fairly? Once a negative review comes in, it may be an opportunity to A) help change their minds or B) improve processes/products. Figure out what went wrong and address the concern offline to the best of your abilities.

Respond

Respond to the reviewers request in a timely manner. This doesn’t have to be done within hours of the review, especially if something is being sorted out. If it is being sorted out offline, still respond to the review afterwards explaining the resolution. This will help show people reading the review that you care and can come to a solution. Be professional at all costs. Getting into a keyboard war with someone online, will not help anyone. Check out this below response that probably could have gone another way……

 

managing online review

SOME negative reviews is a good thing

Now hold on a minute, I know this one seems a little counter productive, but there is a bright side to a negative review. Like said above, it shows other people that are reading the reviews you care and are willing to make it right for the customer/employee. This shows that regardless of your company size you take the time to look at what’s not working and what you can do to fix it.

Additionally the odd negative review makes you actually look more credible in the eyes of those looking at reviews. It’s nice and all when you come across a company online with a wonderful rating review, but something seems off when you have a lot of full 5 star reviews. Imagine you were looking for a hotel online. You come across a couple options that fit well and are the same price. You take to the reviews to make your final decision. Hotel “A” has 50 reviews total with an average rating of 4.7 out of 5. They have had a couple unhappy people, but otherwise people are generally happy with their stay. You come across Hotel “B” and it has 50 reviews total and every single one of them is a 5 star review. Would you suspect that “something’s up” maybe? How could a whole hotel get it right EVERY SINGLE TIME? I know I certainly would be questioning. In 2014 it was estimated that 10-15% of reviews are purchased! Which is HUGE no no when it comes to your SEO. If you get caught, google will remove ALL reviews and penalize your site showing up in searches!

So do not panic when you come across a negative review online for your business. Managing a bad review can sometimes even be a blessing! Or fun like this hilarious rebuttal below.

yelpreview

BloggingMarketingSEOSocial MediaWeb Development

SEO for loans

Your online presence has bearing when it comes to getting a loan for your business.

According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment to speed up processes, hire employees, get into larger spaces and purchase high volume of items. Whatever the reasoning your business is looking to expand, you may need a loan in order to boost your business to take it to the next level.

“51.3% of small businesses request funds to help with their business.”

Last week we were lucky to have Tom Yeo from Scotiabank in Spruce Grove stop by to chat about the importance of your online presence when banks are considering you for a loan. When looking at getting a loan from the bank for business, there are a lot of factors at play, but as Tom explains, they always look online at your businesses website. Whether you sell online items or not, they look up your website.

So what exactly are they looking for when they look up your business online?

Tom says the first thing he does is look at the company website. He looks at the About Us section to see if it is up to date, relevant and if there even is one at all. He is looking to see that there is contact information and that its up to date. He wants to know that your company is going to have business for the next 2, 5, or even 10 years. Tom says then as he’s looking at the website he is looking to see “that it’s professionally done. That then shows that the company takes pride in what it’s doing and is actually invested in it’s image that’s out there.”

“shows that the company takes pride in what it’s doing and is actually invested in it’s image”

Your business’ online image is important for a lot of reasons. It’s important for potential loaners, investors, clients and even employees.

Tom goes on to say that “there was a company I recently decided not to do business with, because when I looked up their company online, what came up was employee reviews and they were all negative.” Now we all know that in business, we can’t make everyone happy. We also know that sometimes there are people out there that make a point to try to ruin a reputation of a company. When I asked Tom if there was any bearing in responses from the company on reviews he replied that it’s important to “manage you entire presence” and that replying to reviews has a “huge impact if done in a professional response.”

There is a bit of a process when beginning to look at funding options for your business, and managing your online presence is one of them. Look for:

  • Reviews.  Search your company online and find reviews. Respond to any concerns left by employees or clients. We even suggest responding to the people who left you wonderful reviews! It’s great for SEO and building community around your brand.
  • Your website information is up to date an relevant. Make sure your contact information is correct and that your products and services are up to date as well.
  • Your website looks professional.

Pop over to our blog post 5 Website Mistakes That Are Hurting Your Business for more tips!

About Tom: Tom Yeo is originally from the UK and moved to Canada a few years ago. He has been in the banking industry for approximately 10 years in a variety of roles including personal banking, business banking and investments.

 

Panda Rose technical solutions solved

MarketingSEOSocial Media

Edmonton SEO

Is your company being seen online? Hello? Are You There?

SEO

“Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section to search for local company. People are pulling out their phones while waiting in line or hanging out on the couch to search for services and businesses.

93% of online experiences begin with a search engine and 46% of all searches on Google have local intent (Google, 2018).

This means that people are generally searching online for your business or (businesses like yours) and what it has to offer. We covered a while back Why A Good Website Is Important, but really we also have to bring people to said website. We use a number of things in order to do this from Social Media Marketing and online Ads, to SEO (Search Engine Optimization).

Generally we here at Panda Rose like to think that SEO is important and things like paid ads should be supplementary to SEO tactics. This is also the sentiment from Forbes:

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

 

As we went through in our blog post What Even Is SEO search engine optimization is about working toward getting your business to the top of the list in search engines. If people are taking to search engines to find what they are looking for, we want them to find YOUR business. Potential clients and customers are specifically looking for exactly what you offer, help them find it, instead of one of your competitors.

Jason Bayless, Owner of BestSeoCompanies.com agrees:

“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”

Overall we think SEO is a great investment for business small to large, new to seasoned. SEO is ever evolving and changing and staying up to date, helps you been seen and stay seen.

Company SEO

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MarketingSEOSocial MediaTechnology

Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada

Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in digital marketing can help their business grow and they trust that we’ll always deliver on time. On our Clutch profile, which was created earlier this year, you can see what sets us apart as one of the best companies for your SEO, PPC, and general digital marketing needs.

Clutch is a Washington, DC-based B2B research and reviews firm. They look to connect business buyers with the best service providers worldwide, using a thorough research methodology based on client feedback in the form of unbiased and accurate reviews. To collect reviews, Clutch actually calls our former clients and interviews them about their experiences working with the Panda Rose team. We have our first review on our Clutch profile, and already the feedback we’ve received from our wonderful client Krista Rumberg has been more than we expected. Check it out:

SEo       

Because of our commitment to our clients and our expertise in SEO, Clutch named us as one of the top SEO companies in Canada. We’ve also been recognized as a top-performing firm on Clutch’s sister sites, The Manifest and Visual Objects.

The Manifest’s content includes lists of top performing companies, articles on trends within the tech industry, and helpful guides for business owners. We are included on their list of the top 50 social media marketing companies in Canada.

Visual Objects is Clutch’s newly launched site that acts as a central hub to view the portfolios of creative firms. Visual Objects features firms from a variety of industries including app development, web design, and branding. You can find Panda Rose listed on their list of the top digital marketing agencies in 2019. We’re happy to be one of the first firms featured on Visual Objects and we’re excited to see how the site evolves.

With the new year underway, we’re extremely appreciative of our clients for taking the time to speak with Clutch and reflect on their experiences working with us. To get honest and verified feedback through a third-party source is a great opportunity for Panda Rose and we look forward to seeing how much more we can grow our presence on each site until we’re considered the very best digital marketing agency in Canada!

 

We thank all of our clients and would love if you could also take a moment to leave us a review as well.

Panda Rose SEO

MarketingSEOSocial MediaTechnologyWeb Development

You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website?

Wrong.

The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting Your Business” 47% of users leave a website if its loading time is more than 3 seconds. Couple that information with studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. A killer website is far more important than we give it credit for. Crucial even.

studies showing that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them

Join Kelly Rose from Panda Rose Consulting Inc for a Business Breakfast as he talks about the importance of your business needing a solid website at the Stony Plain Chamber Of Commerce. This is an opportunity to ask Kelly some questions about your company’s website and how it can perform better, while getting the chance to also do a bit of networking with local business owners.

 

Date: January 15, 2019
Time: 7:30 AM – 9:00 AM MST Program starts at 8am
Location:
Stony Plain Chamber Boardroom
4815 – 44 Avenue, Stony Plain
Contact Information:
Denise (780) 963-4545
Fees/Admission:
$10 Members
$15 non members
Free – Enhanced Membership

Panda Rose SEO

BloggingMarketingSEOSocial MediaUncategorized

social media for business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry.

But where do you even start?

Sometimes it can feel like a daunting task looking at all the different platforms and thinking about signing up for, creating accounts for and content for all of these accounts.

The good news is; well you don’t have to do that. Yes, there are many platforms, and yes it would be amazing if you could be active on them all. However it’s not necessary. So let’s take a look at how to figure out what social media platforms are best for your business and how to keep them active.

There are many platforms but generally here are the major ones:

First, take a look at who your demographic is? Who is your client/customer? Do you service other businesses? Maybe a platform like LinkedIn and Twitter are a better place to spend your efforts connecting to other business people and building those relationships. Do you sell a product or service for a younger demographic? You are more likely to find them on Snapchat or Instagram. Do you sell craft supplies, fashion items or nearly anything you ship worldwide? Pinterest might be the place you put your time and energy.

Once you have defined your demographic and where they might be hanging out then you can start to develop a plan around building that platform. Find content related to your business or your client and start to post. Post often (3-7 times a week) but not too often (3-7 times a day!). You can share your own blog posts, ones you love, photos or memes.

Most importantly BE SOCIAL! Social media is about being social. Post things, but also engage with the people around you. Like and comment and have conversations on other peoples content as well. Did you read a funny meme someone shared and it actually made you laugh a bit out loud? Let them know! Was an article or blog post shared that you found great information in? Share your views on the topic.

Once you feel like you have got a good handle on a platform or that it’s performing well/has a decent following, then you can work on tackling another platform. This helps prevent a little bit of the burn out from social media channels and the overwhelm!

 

Panda Rose

BloggingMarketingSEOUncategorized

blogging for business

blogging for business

Blogging is BIG

It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today.

Blogging however is more then just a place for people to write about their day or feelings. Blogs are being used for business and information purposes every day. Clients and consumers like to research companies and products, so they are knowing who and what they are working with/buying. Here is where a blog comes in. This is you opportunity as a business to reach out to your clients and give them the information they are searching for.

 

1.Establish yourself as an authority

The first great thing about having a blog on your website, is that you have an opportunity to establish yourself as an authority in your clients eyes. By offering content related to what your customer is looking for, you are adding value and empowering your client to make information based decisions. By being an authority and having an empowered consumer, there is a built trust, instead of sales based off shakey ground. This helps increase client happiness and thus retention.

2.Boosts Website SEO

Trying to get to the top of search engines? There really is no quick fix that lasts a long time? Getting to the top of search engines takes some time and of course information is key. By blogging on your site related to the products or services you offer, it’s putting more of that relevant information on your site. The more information on your site, the more search engines believe your site is relevant to what is being searched. Google sees your site as an authority and ranks it higher.

3.Evergreen content

Slightly tied in with the above, blogging can create something we call “Evergreen content”. Evergreen content is something that’s always relevant. Information that isn’t changing with the trends or seasons. (Kind of like an evergreen tree!). You of course can write about hot topics, but creating content on your site that is always applicable to your business, helps keep consumers informed and keywords on your site.

4. Answers potential clients questions

Some people visit FAQ sections, and some don’t think to. Some are not even sure of the questions they have until it’s presented to them. By writing about tips, tricks or general information you may just answer a question for a potential client. This can save both you and them some time. And when they reach out to you, they are informed and again higher likeliness to sign/purchase.

5. Shareables

Creating blog posts and content on your site can provide enough information that people are interested in sharing it. If there is enough value (and it’s slightly entertaining right?) people want to share it. Share with friends or family or co workers etc. This sharing helps expose your business to more people who could potentially become clients/customers. They start to read your information, because an empowered, informed consumer and trust you to be that person that offers a service/product.

5.5 It’s fun

Okay maybe at first it’s not, but seriously gets the creative juices flowing some days!

MarketingTechnologyUncategorized

3D printing for business

3D Printing For Business

Once something thought to be the stuff of fictional movies, now is becoming more and more reality for businesses from small to large. 3D Printing. You don’t have to be  in a lab recreating a dinosaur part like form the movie Jurassic Park III.

There are endless applications for the use of 3D printers in today’s business world. Here are a couple simple ideas.

Custom signage

You can print signage as a whole or pieces that put together. Make an impact with your design on doorways, hallways and desks in your office. A simple way to keep consistent branding throughout the company while being able to print to size you need. In the Panda Rose office we printed off some decorations for the office too!

Repair pieces

Printing pieces for repairing items you have built or things that are simply broken, is a lot more practical then you might think. Check out this blog post by Projects By Zac about things he has 3D printed to repair. Things from his simply fan to his car door handle! How many times in the office or shop has there been an item that is simple to fix or replace but it is a matter of getting or ordering the part? Sometimes with ordered parts you are forced to purchase many of them that you don’t even need and/or have to wait for them to be shipped too.

Prototyping

Scale models of projects and prototyping of designs is a huge application for 3D printing. So you have designed a part, invention or creation for a client, you are about to have hundreds, thousands or even millions made. with 3D printing you can give yourself a chance to have a good look at the design, feel it in your hands and make design adjustments.

In the case of custom metal or woodworking, you can print off specialty pieces that fit your clients/build exact needs, saving time and money on searching or adjusting your designs.

Promotional materials

Need a thank you gift for a client or staff member? Print them off their very own promotional item. We printed a cookie cutter here at Panda Rose not long ago as a fun gift for a staff member who likes to bake. Gone are the days of promotional mugs you stock somewhere “in the back” with your old logo before your company did a re-branding. You can create custom promotional materials that suit your campaign/client/occasion.

Medical applications

You are a dentist, a physiotherapist or a chiropractor and your patient needs to see the visual difference in whats being done. You can print it!  Just check out this full article on 3D printing and how it is revolutionizing the dental industry.

 

Check out our Instagram to see our time lapse video of the 3D printer working!

MarketingSEOUncategorizedWeb Development

Website Development

5 Website Mistakes

Websitemistakeshurtingyourbusiness

The world has moved online, whether you make and sell a specific product or offer a services, customers are finding businesses online. In a recent blog post we explained Why A Good Website Is Important, but this post is about some of the common mistakes we see when starting with new clients, building or updating websites.

1. Your website is too busy

Making your website reader friendly is key here. If your online website is the first time a client is interacting with your business and they come overloaded with information they are more likely to navigate off your page and find an easier to read site. A good way to create a visually more appealing website is to have more white space. Sometimes a little less is more. Keep text blocks short and sweet. If you need to expand on idea, think about creating a blog page to link to for more information.

2. Ignoring the back end of your site

There are a few tools like SCHEMA you can use in the back end of your website to improve your ranking in search engines. Alt text for images is a great way of having keywords added to content. Structured Data markup helps organize the information for search engines so it they can understand what your website is about.

3. Broken links

Broken links or links that lead to no where on your website have a lot of negative effects. Firstly, it is frustrating to potential clients/customers. Picture this, your client is on your e-commerce site and ready to purchase the adorable item you have on your landing page. They click and it leads them to an error message or somewhere else. Now the customer has to navigate around your site to find what they are looking for and are more likely to go somewhere else. Additionally, too may broken or damaged links on your website can hurt your ranking in search engines.

4. Your website is SLOW

As we have shared in previous blog posts 47% of users leave a website if its loading time is more than 3 seconds. People don’t want to wait for a site to load in order to find what they are looking for. Our fast digital world has people wanting instant solutions to their problems and are more likely to navigate away from your site if it is slow moving.

“47% of users leave a website if its loading time is more than 3 seconds.”

5. It’s not accessible

Know your audience, especially if they are needing alternative languages or voice reading options. You can check out this website for a scan of your website.

 

 

Does all of this seem a bit daunting? Take one thing at a time and work on it slowly. Or you can always chat with the Panda Rose team about helping get your website updated.