BloggingMarketingProductivitySecurity & PrivacySelf-ImprovementSocial MediaUncategorized

screen time

Social media nowadays is more than just a social network. It is used as a tool for businesses and a way to communicate with others. Although sometimes, we can get too caught up in the scrolling world that we don’t realize how it could be affecting our well being, relationships and even work.

As a digital marketing specialist I work with various social media platforms every day. It’s my job to scroll, to build community and relationships with people. Social media is a business tool so deleting it just isn’t an option… or is it?

The answer is yes. Yes, you can delete social media and you know why? Because it’s good for you.

community

 

The average person will spend nearly two hours a day on social media.

Want to to see if you fit the average? Take a look at your Screen Time feature (if you have an iPhone.) The results will likely surprise you. You can see which categories you spend the most time on. Entertainment, productivity, social networking etc. You can also see how many notifications you get a day and how many times you pick up your device. As someone who works on social media for work, my times may be a bit above average but I want to give you a look at what my statistics look like.

Average Screen time per day: 4 hours 33 minutes

Social networking (you will be knocked off your feet here) 24 *hours* 20 minutes! (Time for a social media detox!)

Pickups: 92 per day

Notifications: 59 per day

This is a lot of phone time! Most of it is social networking.

So here’s why it’s so important to take some time away from social media, even if you use it as a business tool. And some tips to get around the business aspect of it to put your mind at ease when you step away.

 

1. Social media tends to make you focus on others more than yourself

You mindlessly scroll, coming across a picture of how your co-worker bought a new car, or that your friends went out and had sushi on Saturday night. Are these things you really need to know about? No, not really. It’s entertaining, for sure. But this tends to just make you more concerned with what others are doing with their lives, rather than what you are doing with yours. Weekends spent working towards your personal, or business goals may not be glamorous or Instagram worthy. But it’s good for you. Taking the time away from social media means that you have to go out of your way to find out about other peoples lives. Its not just information accessibly to you. So if you need to know what others are doing you will have to be intentional.

private

2. Too public

Privacy has gone out the window, that is usually when it comes to social media. Of course as a business, keeping people in the loop about new offers or features you offer is key to your account and potential leads. But are you being too public with your personal account? Or finding it draining when others are too public with their lives? This could be a sign that you need to take a step away from the screen. Realigning what is appropriate to post on social media platforms and what is private to you or your family sometimes comes from taking a step away and realizing that you can still have a good time, without having to post about it or update your Facebook status.

3. Distorted version of reality

I can tell you that many accounts you follow on Instagram or Facebook are not all they say they are. Not that they are lying to you with their words, but sometimes it can be hard to differentiate whats real and whats not in an image. You see it in magazines, on billboards, TV ads and so many more places, especially on your own device. With the apps available to literally anyone, you can’t trust what is real or not. I can make the trees in the fall look more radiant than they actually are, my skin more glowing, even make water move in a still image. False images are thrown to you left and right and sometimes it’s exhausting. Even if you don’t realize it.

photoshop

4. Live in the moment

Ever been to a wedding and can’t actually see the beautiful bride because of all the phones popping up all over the place? Cellphones have actually changed how professional photographers do their job. Some couples have asked that people put their phones in a basket because the photographer won’t be able to get beautiful pictures without arms stretched all over the isle trying to get pictures or live videos for the world to see. We have sometimes forgotten how to truly live in the moment. Taking a social media detox will make events or scenery more fulfilling for you. Try going outdoors for a hike and just breathe in the fresh air, take in the moment.

Resist the temptation to pull out your phone to document the event or share it with your friends. Do it for you.

you are here

5. Free up your time

Now that your phone doesn’t have 410 notifications (okay maybe that an exaggeration) a day from Facebook or Twitter what do you do with all your free time? You can read a book, try yoga, go for a long walk with your dog… the possibilities are endless. You may even notice your energy go up, with removing yourself from comparison and false reality.

 

Quick tips to take a break from social media if you need it for work:

  • Get a scheduling app. Apps like Buffer or Tailwind can schedule your content for you if you need to be on top of posting for your business. Put in a bit extra time to retrieve content and caption your posts. Schedule them for times that suit your audience, simple as that!
  • Only delete your personal account to cut down on time you spend endlessly scrolling on the platform. Restrict your time limits to only work hours or only to answer messages or comments. (check in once a day for only a few minutes and avoid going into the feed. Only check notifications or places that actually need your attention.)
  • Hire someone to manage your social media accounts for you, so your account is still active even if you aren’t. This will make it easier if you want to make it a routine to get unconnected with the digital world more often.

social media

Taking a digital detox (more specifically social media) has multiple benefits to your personal well being.  The world will not end if you don’t upload a picture of your food. Allow yourself to step away from time to time. It’s becoming more and more important as social media grows to set boundaries with what’s private and what’s public. Start with one day, then a weekend, and adjust accordingly. Some can go a month, while for others, a day is just as refreshing.

 

If you are looking for someone to manage social media for your business, send us an email or call us at 780-652-1190

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Virtual Reality

Today, virtual reality is used for many things, most commonly in the gaming industry. Although that may be the most popular way to use those fun goggles, there’s many ways that common business are utilizing them as well.

You walk past the Microsoft Store in the mall. People are crowded around a person wearing big goggles. They attract attention as they swat around in the air randomly. If it’s the first time you’ve seen this, you may be confused, thinking they are crazy or totally intrigued! But if you’ve seen this before, you might already know it’s Virtual Reality! How does such an advanced tool that seems only practical for gaming apply to common businesses?

Here’s some ways your business can benefit from virtual reality other than games. Don’t worry it will still be loads of fun!

Kitchen

Try before you buy

For example; if you are a hardware store, many people come looking for things to upgrade their home. Sometimes it’s small things for regular maintenance. Other times its a total transformation to their home. Customers can design their bathroom or kitchen exactly the way they want it and use virtual reality to test out their new design.

resort

Promoting tourism

Many Travel agencies are using VR as a way for clients to virtually experience their vacation before they even step out of the office. Viewers can walk the along pathways in British Columbia with a new VR experience called “Wild Within.” You can also add virtual reality to hotel or resort bookings customers can walk through the lobby and even tour a room to seal the deal with their bookings.

Audi

New spin on traditional sales

In the business of selling cars? Why not offer your customers a virtual reality experience to try out vehicles not yet available at the dealership. Promote new features and upcoming looks, so customers can see their dream car in “reality.” Automakers are looking to VR to attract customers, increase time spent at the dealership and to promote car sales. In a Audi dealership in London, 50 percent of customers within the first year of using VR experience, pilot ordered vehicles without customers having a physical test drive, basing their purchase upon their virtual experience.

Safety Training

Virtual Reality has even become valuable on the factory floor. Training employees on forklift safety using VR has many benefits. It’s a safe environment for employees to gain hands on training without the risk of injury or property/equipment damage. While virtual reality may seem costly, it saves time and money on in person training, repairs, insurance claims and liabilities.

virtual reality

Virtual Reality is a fun tool to promote your business and engage with your customers on a whole new level. It is widely used for gaming but has so many more features to offer small businesses as it becomes more mainstream.

 

Interested in Virtual Reality for your business? Send us an email

ProductivitySocial MediaTechnology

Here are some of our favourite gadgets for your phone. Some keep you efficient, some keep you working late, some are juts plain fun.

 

iWalk Portable Charger 

Being out for meetings all day long or at events can drain your battery and finding a plug in, isn’t always an option. We love portable chargers. These iWalk ones are about the “size of lipstick” so easily fit into pockets and bags and you can put on your phone anywhere to give it an extra boost of life.

 

 

 

 

 

 

 

 

 

SD Card Reader

I personally use one of these a lot for SD cards from my professional camera. It’s nice to be able to snap some shots on my high quality camera and then upload them directly to my phone for Instagram photos. This card reader in particular is neat because it has others options like getting data from USB cards too.

Phone Camera Attachments

Phones cameras are getting better and better but they are also still limited. There are so many options out there, but we are checking out this kit with a bunch of different lenses. Maybe a review coming soon on it?

 

 

Phone Light Ring

Yes, these are used a lot for selfies, but even if you aren’t into selfies that much they are great for illuminating people in dark places for photos of them. And the cool remote that this one comes with allows you to get in the picture with them sometimes!

 

 

 

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Hi hand

Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you!

Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain.

We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development, mobile app development, virtual reality, and software development for your business. It’s your technology, and our geeks!

Geek /ɡēk/: Engage in or discuss computer-related tasks obsessively or with great attention to technical detail.

ChrisGerardJosh B.

That’s us! We are your Chief Technology Officer, or as we like to say CTO.

Meet Chris, (left) Gerard, (middle) and Josh (right). These three awesome guys handle either website development or mobile app development.

That means they are the guys who fix bugs on mobile apps or maintain the back end of your website. The difference between a web developed and designer is a designer maintains the aesthetics portion and usability, while a developer takes a website and makes it functional. The same idea applies for app development. They maintain the functionality of the app and correct any bugs that arise.

Everyone at Panda Rose is extremely talented, we truly have an amazing team. Catch our Social Media to see more team members featured! We are excited to see Panda Rose growing, and to be able to work with so many amazing team members and clients.

 

Interested in seeing what we can do for your business? Send us an email. We are looking forward to working with you!

 

 

 

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We believe every business needs a mobile app in 2019. The number of users downloading apps is rapidly increasing and it’s not stopping anytime soon! We break down some reasons why your business needs an app, yes that’s right (even) YOURS!

Dog Walker

Sales Growth

Is your business selling something or offering a service to the public? Of course! A mobile app keeps users updated by directly sending them push notifications about new offers and promotions. Mobile payments are being used more frequently because of just how easy it is. Setting up mobile payments within your app offers customers another chance to buy from you and making it easy so they’ll want to come back again and again! Win!

iphone

 Audience Building

Once you download a shopping or service app, do you go back into your search engine and insert the web address every time you want to contact or buy from them? Of course not, that’s why you have the app. Users are more likely to click into your app when its right at their finger tips, that is the day and age after all. So it makes sense to set up an app where customers can easily contact you and search things within your app.

Dinner Table

Loyalty Growth

Asking customers to pay for a food order, movie tickets or a dinner table is asking them for loyalty and when its easy, they want to give it you. Keeping customers coming back is key to any business. You want customers to like the products or services you offer and refer your business to other people.

 

Mobile apps are generating business in so many new ways, the benefits are almost endless! Be sure to contact us at [email protected] with any questions about getting an app set up for you today!