MarketingShoppingSocial Media

instagram symbol

Instagram has become a way for brands to personalize themselves before their customers. This is thanks to micro-influencers.

instagram symbol

Micro-influencers have become a powerful presence on the platform.

What are they?

A micro-influencer is someone who brands to their audience based on their own personal likes and interests. This strategy works well because these influencers are branding honestly. They aren’t always paid for what they do and still they are able to convince their followers that their favourite product needs to be yours too.

The audience of a micro-influencer may be small. But they achieve something celebrities and giant brands can’t: They create relationships. They also have much higher rates of consumer involvement opposed to celebrities.

cactus

A celebrity can have everything anyone could want materially. Tons of money, the perfect bod, being paid to attend events or workout. (We would all be in-shape if that was the reality for the rest of us, am I right?) You follow these famous people on social media, love and support them. But the lifestyle these people live is not a reality for most of us. The fraction of celebrities in the world is less than 1%. So when they tell us we need a certain product, it’s hard to take them seriously.

1. Because they were paid to sell the product — not genuine.

2. Maybe they do love the product but it still didn’t cost them anything to use the product.

3. They have everything you want anyways, what’s one more cool product they have that you don’t?

This is why the micro-influencers are so successful. They aren’t millionaires, they are real and they choose who they brand for.

The pictures they post are taken by them opposed to sponsored ads. They don’t have to brand for products they don’t like, meaning their reviews are genuine. They can use their account to be real with their audiences and create relationships.

succulents
Succulents, because Instagram loves succulents.

From experience I know that it is very possible to become attached to an Instagram account.

I follow a girl on Instagram she is an artist who is still in art school and she takes pictures of mostly her art. In some cases she will advertise for her pieces. Otherwise she is just a student with amazing fashion sense who posts cute pictures with positive captions. I love it. She could convince me to buy products, no doubt. And she isn’t even a legitimate influencer!

(She is influencing me though . . . maybe she’s just that good, I don’t even know she’s an influencer! 😅)

How do they do it?

They have charisma.

Just like writing a book or script for a TV show, the characters need a distinct personality. What is the character’s family like? What is her obsession? What is his weakness? How do they present themselves at work opposed to in front of their friends? What is their favourite food.

The answer to these questions are found not because the TV show literally says what their favourite food is. Instead you learn by watching the character get excited to eat when they find out there is going to be waffles and strawberries. You learn that they had a spoiled childhood because of the way their parents disapprove of their current lifestyle. Etc.

young people excited about something in natureThe same goes for micro-influencers. They are characters. They either have to come up with who their character is, or exaggerate their real personalities. This way people can grow attached to the perfectly molded character.

People don’t want another brand being thrown at them based on their likes and shares on the platform. They want to know what they need because their favourite influencer can’t remember what it was like to do their morning routine before this amazing product.

Not only do consumers get to hear from likeable people what products they recommend. But the good micro-influencers share the experience. They can give the why, who and how these products have worked for them. Not only are they characters, but storytellers themselves.

young woman on rocky trail in mountains

Micro-influencers have the ability to make their audience feel sorry for them when they have a hard day and rejoice when the micro-influencers can tell their faithful followers good news.

I mean, influence is in their title.

Maybe your small business could use a micro-influencer or you could be that person for your company!

If you see the value in your business having a micro-influencer but you find that you lack the creativity or time needed for such a job, you can find someone to be the influencer for you. Check out this blog for info:

Being a micro-influencer sounds rather glamorous. I love the idea of a job consisting of posting on Instagram, sharing my likes and interests, having a valid opinion, taking beautiful pictures, influencing people and being paid to do it!

branch with leaves in vase

As lovely as that all sounds, I know that it would all take a lot of work. To critique your compelling voice, to make sure you state your opinion strongly without offending others. The dedication and effort would take hours upon hours and money, at least for the beginning.

Who knows, maybe you are up for the task.

Tess Houcher

30 views
Mobile AppsProductivitySelf-ImprovementSocial Media

Moment app screenshot

A tracking app you need

I spend an average of about 2 hours on my phone. Some days I spend as little as an hour and one day I almost spent 4 hours on my phone. I know this because of the iOS tracking app called Moment.

Moment app screenshot

I learned about this app as I was looking through a blog on medium which was one of the many on the topic of managing your phone, not letting your phone manage you. (Sadly I cannot find the blog I originally discovered the app from as this was a many weeks ago now.)

Once set up on your phone, Moment can tell you how long you have spent on your phone after having the app for a full day. Take a screenshot of the battery usage page in your settings and the app will be able to calculate how long you spent on each opened app. Your apps will be listed most to least used.

Moment requires that your location sharing is always on and you must leave the app on in the background of your phone at all times. These two conditions are easy to follow and the results you get are worth the small obligations on your end.

Like I said earlier, on average I spend about 2 hours and 20 minutes on my phone. It was reconfirmed by that app that my most used app is messages which was no surprise to me. The app tells me that I spend about 15–30 minutes on the messages. With Pinterest in a close second place as it has become my favourite pastime app now that I only have Facebook and Instagram on my phone during the weekends. The rest of the apps I use for about 3–12 minutes each.

traditional alarm clock

As I am typing this out now I have already spent 34 minutes on my phone today. I started my day at 7:40 am and it is now 10:47 am. Today I have spent time on my phone texting my family members to get this app. I spent some time reading on my phone during breakfast. I also have been on my phone to adjust the music I listen to as I work.

When I look back on the day I spent almost 4 hours on my phone, I am taken aback. But I looked into the details and apparently 21 of those minutes were spent on the home screen of my phone, meaning I probably didn’t know my phone was on. So that was sort of a relief.

4 hours is a long time. So much could be accomplished in that time. I could start and finish a big DIY project, go places and be productive! Instead all I have to show for that time is a guilting 4 hours on my phone.

red traffic lightI say guilting because the app changes the colour of each logged day. If you spend less than 2 hours on your phone the colour is green. If you spend between 2 and 3 hours on your phone, the colour is yellow. If you spend over 3 hours on your phone then the colour for that logged day is an alerting red.

I also had my social media apps on my phone that 4 hour day so that helps explain why I went so far over my average. Tsk tsk.

doughnut with bites out of it being held by woman with painted nailsMy weekends with my social media apps are kind of like a dieter’s cheat day but for my social media. I do not ever allow the app to send me notifications during this time though. This way I can still forget about the apps. I do this to train myself not to crave the platforms and all the sugary, fattening content. This system is working for me.

As I have now had Moment for almost a month, it has given me predictions such as the possibility that I could end up using my phone for 5 years of my life at my current rate. And that on average I get about 9 hours of sleep. This is based on when I last am on my phone to when I open it again in the morning. I love how informative the app is.


Like I told you before, as I was creating this blog post, I was texting different family members to ask them to get this app. It has now been a few weeks since then and some now they have well over 7 days of data that they have shared with us.

41 year old female

Average daily time on phone: Around 4 hours.
Most used apps: Facebook, Safari, Pinterest

42 year old male

Average daily time on phone: 3 hours and 30 minutes.
Most used apps: Facebook, Candy Crush, Safari

71 year old male

Average daily time on phone: Just over 3 hours.
Most used apps: Messenger, Safari, Life 360 (a family location tracking app.)

18 year old male

Average daily time on phone: 2 hours and 50 minutes.
Most used apps: Facebook, Instagram, Safari

13 year old female

Average daily time on phone: 1 hour and 30 minutes.
Most used apps: Pinterest and Messages

13 year old female

Average daily time on phone: 2 hours and 40 minutes.
Most used apps: Messages, Instagram, Pinterest

17 year old female

Average daily time on phone: 1 hour and 50 minutes.
Most used apps: Snapchat, Messages, Instagram

As you can see, the most popular apps are all about communication, Facebook and Messages are being used the most.

open Macbook Pro with smartphone, plant, and cup of coffeeI would also like to note that the 41 year olds and up claim that they are on their phone more on the days that they are working. Meaning their phones are used for their work.

I explained to them that this experiment was just to see what the averages were, not to guilt people into using their phones less.

A couple people who I made get the app for this blog ended up making deliberate choices to shorten the amount of time they spend on their phones. Others embraced their hours spent on their phones. (One of them liked to brag about having the “high score”…😏) But most just became self aware. Which was the point.

I encourage you to try the Moment app. Not to guilt you into changing your routine or anything, but to become aware.

Tess Houcher

43 views
FutureTechnology

Apple put cellular into a watch…

apple watch

This year was the 10th anniversary of Apple’s iPhone. The live event that showcased their newest products was exciting for everyone. They displayed their new iPhones, iOS, AR tech and the newest edition of the Apple watch. All incredible products. Over the years Apple has paved the way for mobile phones to take on the masses. They raised the standards and fulfilled the expectations (for the most part anyways).

But it seems that the attention of Apple and other developers has moved from devices that can fit in your pocket to devices that you can wear.

The Apple watch now uses LTE and is capable to function without your iPhone also being present. The watch can really do everything your phone can except for the functions that require a camera. (Somehow, I hope that changes in future upgrades.)

This is a remarkable product as it allows for people to leave their phones behind and still be connected. You can workout, swim, casually check a notification during a meeting, make calls, listen to music and the faster, smarter Siri will help you send texts on the go.

If this is the present day tech, what does our future hold?

Movies have always been good at sparking our imaginations. Giving us ideas of the potential technology we could see in the great tomorrow. For instance, watches we communicate through, personal robots, self driving cars, spy glasses, augmented reality and virtual reality possibilities…

Developers have already made these once abstract ideas available for the public to purchase. We are on our way to a world where these are not dreams, but a reality for everone.


It is odd to think of a time in future tense, when Apple isn’t releasing a new iPhone every year. Though I imagine that Apple would keep up with the times. Creating the next best wearable tech. Would Samsung fall apart? Would Google pull ahead of the rest?

Person wearing Google glassesThere has already been development in glasses as wearable tech in the form of Google Glass. These glasses were being tested in 2014 then seemed to be forgotten. But earlier this year the glasses were found being used in factories where they are now used as informative assistants to the factory workers improving productivity.

Cars can drive themselves and we have home assistants in the form of a small speaker. The futuristic imaginary world we aspire to have is nearly in our grasp.

But I don’t think that phones are leaving picture for a long time. I believe this because of the iPhone X. It’s not perfect yet.

The concept of your phone recognizing your face to unlock is super cool. Animated characters that are replicating your face is incredible. Animation is known for its days of work with giant teams of professionals for creating animated big screen movies. Now you can do the same thing just on a much smaller scale. It’s crazy! The iPhone X makes us feel like we are holding the future.

But it isn’t perfect yet. The phone has been hacked by family members of those owning the special iPhone. Until they perfect the phone, my guess is that we will see new ones out each year. If Apple cannot perfect the iPhone with their current technology and knowledge then we can be sure that they will not get a watch or glasses that is made to be superior to our phones.


Without phones, would the human race replace our addictive boxes with other tech, or would we use the watches and glasses as tools and not become addicted?

That is where I am unsure if we will steer away from our mobile phones. There is a limited number of games made for the watch due to its size. Could people be comfortable with leaving their games on home devices? What about Snapchat?

hands holding phones

If we could forget about the games and lack of social media for on the go, could people be satisfied with just a watch?I imagine that the watches and glasses would be improved so they can better suit the gamers and those who need their social media.

…Could there eventually be a chip that we insert into our brains to replace all visible tech? If that becomes a reality, I will gladly be the old lady who is dedicated to her legendary iPhone refusing to upgrade to a chip.

What tech do you think we will all have on our person in the next 12 years concerning tech?

Tess Houcher

27 views
MarketingSocial Media

I went to the waterpark with my siblings and my boyfriend the other day, we all had a blast. The many slides, giant wave pool and the hyperness we all experienced at some point made for a pretty spectacular day together.

I came to the conclusion that the waterpark shares some similarities with social media.

For starters, you are surrounded by all types at the waterpark. There are the other girls in cute swimsuits you wish you owned, the large group of rowdy young adult males, the elderly that are taking the stairs better than you, the parents who wished they didn’t even try bringing their children to the water park, the crazy kids and the creeper.

Social media is the same. The picture perfect girls on Instagram, the people who share every opinion they have ever had (those groups can get a little rowdy too), there is the grandparents who will post about how great their grandkids are constantly, the parents who share every moment of their busy lives, the crazy kids and the creeper.

It is odd though, the waterpark is full of many people’s fears. Heights, giant slides, deep water, crowds, the potential to see someone you don’t want to, potential harm or embarrassment. Yet the waterpark is always full of excited people. The water park obviously has more fun features than fears for the average person. Some people love the crazy slides, maybe heights don’t scare them, crowds exhilarate them and seeing old friends sounds like a pleasant surprise.

 

There is definitely both sides in social media as well. Some may love the ability to be connected to everyone they could ever want to connect with and love the ability to influence the masses with their words, pictures or embarrassing videos. This is all while other people could hate the idea of these experiences.

All of these comparisons are important because they adjust the temperature or vibe of a trip to the waterpark…

It can be freezing outside but the temperature in the waterpark is 31 degrees Celsius. Then there is a temperature change again when you only get slightly wet on certain slides, then you dry waiting in line, get soaked, go to the hot tub then the wave pool then back to the slides… your body experiences all these changes even though you are in an atmosphere of 31 degrees and the weather outside is -15 degrees.

A grumpy lifeguard or dropping your soft pretzel can lower the ‘temperature’ of your experience, while a short line to a water slide and a free tube for the wave pool can make your day — raising your ‘temperature’ or vibe.

I mention temperature because Facebook is the same. Maybe the overall feel, vibe, or temperature of your feed is mainly positive posts, funny videos and full of your favourite people (warm and sunny). But then the country can be hit with political issues and your feed will then have upsetting posts in the mix (icy).

Later you see that your friend from high school is getting engaged and the proposal was adorable (warm and fuzzy). But the next post is your aunty letting friends and family know your cousin is sick in the hospital again (cold). Then you see an advertisement stating that your favourite store is having a sale (warming up). But your brother’s dog died and he wrote the sweetest post about him (chilly).

Temperature changing in seconds is exhausting physically, mentally and emotionally. In most cases, we can’t do anything about the changes.

This comparison reminds us that we have a big water park to play in (Facebook/Instagram), with a wide variety of people (tired moms, awkward teenagers, proud grandparents etc.) this means that targeting your market is important.

The tired mom and the awkward teenager cannot be reached by the same ad campaign. It is essential that your business sells itself to the correct demographic in the way that they can be sold to.

What is the temperature or vibe of your marketing strategy? Are you going to display the amazing benefits that your product or service can provide your audience? (Warm.) Or is it valuable for your ad campaign to reveal the obstacles your customers will face without your assistance? (Chilly.)

At Panda Rose we can help you identify the different audiences you need to target, how to market to them and how to do it efficiently. We look forward to hearing from you.

Tess Houcher

27 views
Self-ImprovementShoppingTechnology

How does this impact you?

This isn’t new information. Millennials are not into material things. (Sorry Madonna.) Sure we still enjoy our Starbucks and Amazon products like anyone, but I proudly speak for Millennials everywhere when I say, we are not strictly material girls in this material world.

This may sound false but when you think about it, it makes total sense. We have already been labelled as spoiled because we have had multitudes of ‘things’ available to us. As we’ve grown up, we have learnt about the lack of purpose in our extravagant things.

Does this statement threaten your business?

We have found worth in our experiences! Don’t bother telling us we won a TV or a Michael Kors bag. Instead we want to win the trips to warm places, a weekend away in the mountains or a free meal at a unique restaurant. Pretty much anything that is worth being Instagrammed.

A trip overseas, concerts, charity events, parties, road trips, extravagant group dates, (or less extravagant like McDonald’s) are all experiences that we can do with friends. There are also dates like pumpkin carving, skating, picnics, a day at the river, bowling, mini golf, the list goes on. Sharing experiences with people we love is much more appealing especially when large amounts of money are not always needed!

Yes, sometimes our experiences do cost money… a lot of money. But with our lack of care about brand names we can get everything we want without breaking the bank. I for one, shop at the thrift shop whenever I can as I know I can find my needs and some wants without breaking the bank. And trust me, my wardrobe is still full of beautiful clothing pieces. Because I shop at thrift stores, I am able to save up for the things I value more than brands, like overseas trips.

My friends bought cheap toy guns that fire foam darts so we could have battles in their apartment rather than perhaps purchasing a brand new TV. (An example of adulting at it’s finest.) And what do we get out of our childishness? We have awesome stories to tell and memories that will last a lifetime. Yes their TV works less than great but they don’t need a new one so why would they buy one now?

The experience outweighs the material.

My examples of today’s biggest craze really does seem much less superficial than the picture painted of the roaring 20s or Madonna’s song, but is it? Well yes having less and appreciating more is beautiful. I am just not convinced that we as humans have changed so that we no longer wish to be better then the person next to us. I think this because of the nature of Instagram.

We still feel the need to post all of these experiences. Is it just because we want grandma to know we spent our birthday on an amazing road trip? Or to tell your mom you are being safe at the concert? Of course not. We post so that we make sure everyone knows where we are, what we are doing, and that we are #blessed.

Marketing to millennials requires a promised experience. Does your product have a cute label worth being Instagrammed? Is your office space welcoming and trendy? Is your shop current and appealing? What about your website, is it simple to use and engaging? Have you managed to market your product through word of mouth and social media? I hope that you can answer yes to these questions if millennials are your target market. If you can’t say that your business thrives in these necessary categories, I suggest making some upgrades that are sure to improve your company’s overall position.

I love that more of us are working to gain experiences over the material things. I hope that this trend will never die as it is fulfilling and fun!

What changes have you made to better market to millennials? What experiences have businesses offered you to make you appreciate their business?

Tess Houcher

22 views
FutureProductivityTechnology

Each college student’s avatar is popping up in the desks around you. Most of them look like actual humans. There are a couple avatars that look alien like. The people who use those avatar types as their identities are usually artsy and can create pretty cool looking creatures. You tried making one of those but you don’t usually wear it out.

Some people display their brands on their avatar clothing. Though, this isn’t common in a classroom setting compared to social media platforms where each person is wearing their brand. This is the case as everyone collectively realizes that the classroom setting is not a place for marketing. It’s like an unspoken rule. Those who do try marketing in settings like a classroom are usually hurting their brands more than helping.

Your hour long class ends and you double check to make sure the notes were saved to your system. You decide to give your brain a break by looking through Facebook.

To look at posts on Facebook you are transported to a small, box shaped, white room. This is your profile. There is a special desk against one of the walls which you can sit at to create a post. There are pictures, posts and your shared content on another wall and your settings on the third wall. The fourth wall has a door which leads you to a hallway.

You exit the room through this door. The hallway is filled with labeled doors. Each door brings you to different group chats, Facebook groups or your feed. For now, all you want is to browse through is your feed, so you open that door and enter. As you enter, the door shrinks and puts itself in your “pocket tools” so you can access it later.

You are put in another white room but it is so big you cannot tell the exact distance between all the walls. You cannot see where the walls meet the floor or ceiling. But you haven’t taken notice of these details in years. The room is full of avatars walking around.

The avatars are the people who you follow on Facebook who are also active for the moment. Those who are active can see you too but none of you are actually interacting. If you wanted, you could talk with groups of people or an individual but once you are doing so you and those involved in the chat become invisible to everyone else.

This is because the speech between you and the other starts to show up in the old school text bubbles between you and the person you are talking to. If you are in a group setting, the speech bubbles show on the left side of your peripheral so you can still view the avatars you are talking to.

For right now you just want to take a walk and view all of the posts hovering above. These hovering posts are high enough so that no one else walking around hinders your view. The posts appear in two rows facing forward going down the never ending room. You take your time and stroll through them. You pause a few times to watch videos that catch your attention. When the video senses that you are watching it the sound will turn on and the video will start again.

After spending 10 minutes walking through Facebook you remember that you were supposed to text your girlfriend after class. You quickly grab the exit door from your pocket tools and hop back into your profile where you switch to the texting portal.

You had changed this portal’s theme months ago from the original pure white to a deep blue that has small white lights resembling stars that move around like fireflies. You figure it’s time to switch up the theme of your texting rooms again, but right now you still need to get back to your girlfriend.

You click the tile on the wall with your girlfriend’s contact which was easy to locate as it was on your most recent conversations wall. This is opposed to the wall that you have to scroll or search for contacts. You speak a quick message that turns into text before your eyes and click send. Relieved you got back to her before it had been too long since your class ended, you decide to pull out your favourite game.

Suddenly everything turns black except for the light coming in through your bedroom door. Your mom has just walked into the room so the VR glasses have switched to AR. She lets you know that your aunt and uncle have made a surprise visit for supper and you have to clean your room before they head up.

You stretch, remove your glasses, click the ON button of your Roombot, fix your hair and head down the stairs.

Tess Houcher 

21 views
ProductivitySelf-ImprovementTechnology

My family has over a dozen chickens. They are laying hens. We use the eggs ourselves and sell what we don’t need to friends and family. You and I are a chickens, here’s why:

A chicken will lay eggs on a regular, daily schedule when she is happy. To make and to keep her happy, she needs to be free to wander, run, jump and sleep. Time to interact with fellow chickens, to feel safe and eat whenever she wants. A happy hen means good eggs on a regular basis.

In my odd scenario, my family is the HQ of the business. Expecting eggs, like tasks at work, to be fulfilled on time and done well. But if we don’t allow the chickens the ability to run around outside or provide them with good food, we cannot expect eggs at all.

At our jobs, we are expected to fulfill the tasks assigned to us. This guarantees long days when we aren’t always given the ability to wander, eat whenever we want, take multiple breaks, workout in the middle of the day instead of during the early or late hours and that phone of yours just keeps begging for your attention.

We have wants and needs that all attribute to a job well done. But, it is not the responsibility of the companies we work for to make sure we have our personalized list of necessities is met.

We need to put the power in our own hands. What can each of us do to ensure we are doing our best? Are the notifications on your phone stealing your attention? After work do you run to the couch, instead of taking time to work on your physical health? Do you bring healthy food to work or are you going out for fast food daily? These are questions we must ask ourselves.

There are two types of distractions which could cause you to not be efficient at work. Sensory distractions and emotional distractions.

Sensory distractions are caused by what is going on around you. A co-worker sneezing, not enough in your lunch that day, the weather outside is beautiful while you are inside. These are all examples of distractions that happen around you.

Emotional distractions are your drifting thoughts. Did you lock the door when you left the house this morning? Did Joe catch your sarcasm, or does he think you actually believe chocolate milk comes from brown cows? Did a family member say something to upset you? If you spill coffee on a t-shirt, is it still a t-shirt? These questions that take your mind off of the tasks you are supposed to be doing are emotional distractions.

There are distractions everywhere! It’s almost like they were placed there to avert our attention on purpose!

Not like this GIF which is obviously not at all distracting…

These distractions sound an awful lot like… you guessed it, social media! The notifications, beeps and buzzes are there to remind us of the world that is on our screens.

Our phones may inhibit our ability to think deeply about work. Therefore hindering our competence at work or any other place we should be focusing on an assignment.

Social media can be a welcoming break for the mind. It allows you to take in information that you don’t ever have to remember and all you have to do is scroll. But the problem occurs when we find ourselves unable to focus. Our attention spans have been shortened no thanks to our ever buzzing phones. In this day and age it takes self discipline and training to get a longer attention span.

Just like how you train for a marathon or practice an instrument. You never expect to be amazing after one day of practicing. The same goes with working on skills in keeping focused on one thing. It does sound odd, having to train our attention spans to be longer. But as that skill isn’t often practised in a natural setting it is necessary.

So maybe we aren’t exactly like chickens. Yes, our environment can make a big impact on our ability to work well but we can also be the difference. Thankfully, we are quite capable of taking matters into our own hands to ensure we are always completing a job well done.

We can start by minimizing the notifications received on our phones. Take a break from the desk and walk around. Sitting for hours on end doesn’t allow us gain perspective and everyone knows that walking just simply gets the blood moving. To make sure we bring a lunch that fills us up with real food. Maybe a fidget could be beneficial as they boost attention and memory.

There are so many ways you can help yourself be more productive at the office. As much as we would love to have the same freedoms given to a chicken, having the ability to decide for yourself what you need and don’t need to fulfill your day is a pretty great skill.

How are you working to have a prosperous work day? I’d love to hear your tips in the comments!

Tess Houcher

20 views
MarketingSEOWeb Development

Even yours

I am not one of the web designers at Panda Rose, but I have worked with a couple websites and have visited many over the years. Lately I’ve been noticing that some websites draw me in and others I just scroll on by. Some companies neglect simple website guidelines and unfortunately, they end up missing out on customers they could otherwise do business with. These problems can be fixed so easily. Here are my tips which I hope you already practice.

Photography

One issue that is always interesting to address is the images displayed on a website. Images are a very powerful tool when it comes to your business. But a poor photo quality puts up red flags for potential customers and this should be avoided at any cost.

What qualifies as a poor quality picture?

  • The image is unclear as to what the featured item is.
  • Poorly displayed.
  • A mess in the picture. Or if something is dirty without purpose.
  • Bad lighting or blurry
  • Not trendy

If a photo is not done professionally and obviously so, it is a major distraction to the customers on your site. I find that when a site has beautiful pictures I am easily convinced that the product or service is legit and exceptional without even thinking about it. All because of the great impression.

If the picture on the right was on a bakery website you would be concerned about the quality of the business. (Note the lighting and crumbs.) But if the picture on the left was on the bakery website you wouldn’t even stop to think about the picture.

People notice problems, they don’t notice when things are as they should be. Don’t give your customers a reason to second guess your website.

Poor quality pictures leave me wondering if the company doesn’t have the money to update their pictures, therefore they do not have a good product or service. Now I know that I cannot make that assumption about all companies but it is an honest thought that comes to mind.

Get. A. Professional. Photographer. I know that it sounds like a hassle but trust me, it will allow your website to give a good first impression and everyone knows that first impressions are everything. Please just do it, you won’t regret it.

Navigation

Your website needs to be easy to look through. If someone is on your site looking for something and they cannot find it without clicking through all your of your pages, then your website is set up poorly. Make it very clear what they can find on each page and follow through with that initial description. If customers have to think up specific search terms to find what they are looking for, they will move on to a different site very quickly. I know that I do.

Keeping up with Trends

When was the last time your website had an update on its full appearance? Are the main colours red and white? Or this blue?

Time for a major update.

Black, white and one other accented colour can be a beautiful theme or at least a good start for those switching up their site. Which brings me to my next point.

Simplicity is Beautiful

Clean up the clutter. A site trying to fit all the info about them on their homepage is overwhelming for everyone. Simplify the homepage, not just because it is easier to take in but because it is pleasant to look at. Again, people notice problems, not when things are working well . . .

Organization is favoured by humans in general. Suit the needs of the masses by keeping organized. Use minimalism for not only aesthetic reasons but give people the ability to find the pages they want. Don’t throw everything their way before they have the chance to ask for it.

Mobile Friendly

When I am not at work, I hardly ever use a computer to search the Internet for anything. If I click on a site while I am on my phone and it is impossible to read or operate I move on to a different website. Sadly I am sure that I have missed out on many great products and services because the website did not work well with my phone.


My best advice is to remind you to think like a customer. Try to imagine that you know absolutely nothing about your business and see if it answers all the questions that a customer might have. Your site needs to be easy to navigate and easy to work with. If your website’s purpose is to book appointments, ensure that is an easy task for customers to accomplish. If your site is made for providing information for customers, construct your site so that everything is organized. And remember that aesthetics matter in every aspect of your site. I hope to see your beautiful site very soon!

Let me know how you fixed up a website in the comments!

Tess Houcher 

37 views